Traditional Culture Encyclopedia - Hotel franchise - How to judge the appreciation potential of serviced apartments?

How to judge the appreciation potential of serviced apartments?

1. Lot determines value

Serviced apartments are usually located in business people, so the lot should be in the business center area, that is to say, the area where serviced apartments are located should be an area where office buildings or related industries and economic circles are relatively concentrated.

2. Matching determines the customer base

Hotel-style apartments should conform to the international trend as far as possible from building materials to facilities. Although star decoration makes the unit price of houses higher, it often attracts high-end investment and leasing groups, especially foreigners.

3. Service decides fate

In the rental market of serviced apartments, whether tenants stay or not depends largely on the quality of property management, and the service level directly affects the operating conditions. Whether good service can be provided is the basic condition for evaluating the quality and added value of a property, which is directly related to the rent, return on income and preservation and appreciation of the property.

4. Look at the rental returns in the foreign-related leasing market.

Serviced apartments have an important investment factor: the high rate of return in foreign leasing market. According to market research, executives and employees of European and American enterprises have different investment ideas in China than in Asia. They don't want a house, they just want to live.

Compared with other properties, investing in serviced apartments requires business acumen. The rapid investment method of buying and selling is not suitable for serviced apartments. If you want to hold them for a long time, you must have a long-term vision.