D. How to open the business personalized wine market by playing a brand-name wine agent? Please be a good agent and give me guidance.

There are more and more wine agents. Generally speaking, there are many young people and relatively little social experience. The customized business market is still the most important market. I want to share with you some personal experiences in the venture market.

Tools/raw materials

An IPAD computer. In the early stage, I mainly ran by myself, so I bought an IPAD. Not only has the grade, but also can avoid being blocked when visiting customers in various office buildings and business centers.

The yellow pages of the telephone number of the local telecommunications bureau. Understand the basic situation of some company customers. You can make an appointment by phone in advance if necessary.

Steps/methods

Preparatory preparation. Understand the situation of companies and enterprises in the region, mainly private enterprises. Dingpai wine personalized products are only attractive to private enterprises: 1, which can reduce its reception cost by 70%; 2. It can enhance the corporate image;

Telephone reservation. First, contact the person in charge by phone in the yellow pages. It would be best if you could make an appointment to meet the person in charge. If you can't make an appointment, you can at least know the name of the person in charge (at this time, you can use some other means, such as what bureau you are in the industrial and commercial bureau, these skills, you know, hehe).

Prepare materials. We can find the corporate logo of this enterprise. If it's a real estate project, you can use the project's LOGO to make all kinds of personalized wine labels and store them in the IPAD (personalized wine labels from other companies should be placed in the IPAD, so that you can tell customers who has used them and feel good. Now the company reception basically uses this).

Visit at home It is best to make an appointment for a home visit (the skills of making an appointment are very important, so it is recommended to find these materials to make up). You can visit if you can't make an appointment. I usually say, "# #, I specially designed several personalized wine labels for you. I'll show it to you at your convenience. If possible, I want to send you some wine. " In this way, others generally will not refuse. From the marketing theory, we should say what I can bring you. The content of the door-to-door visit is nothing more than "the drinks in the hotel are so expensive now." . . . For a company like you, the reception fee is estimated to be 300,000 to 500,000 a year. A little attention, saving 200,000 to 300,000 is not a problem. The key, of course, is to show him the pictures in the IPAD and introduce other people who have used our products, all of which are home visits.

The second visit. It's very, very unlikely that you can do business once. Generally speaking, a successful customer needs to visit about 8 times on average. How can I have a chance to visit in two sentences? Be sure to leave an introduction after each visit, such as "* * *, I'll bring you some information at your convenience next time", "I'll redesign some wine labels for you next time" and so on. You must have a plan.

Deal. After many visits and even tasting, the customer clinched a deal for the first time. The service process will not be described in detail.

Old customer maintenance. An old customer is far more important than 10 new customers. The maintenance of old customers is very important. Wine is a fast-moving consumer product, and users have to drink it again. Dingpai products are of high quality and low price, with distinctive personality, all designed to meet the needs of users, which is very suitable for cultivating and introducing old customers. Maintaining old customers includes the following aspects: 1, visiting regularly; 2. Call during the New Year; 3. Ask customers about drinking and recommend new products; 4. Give some gifts to customers occasionally. (such as bottle opener, wine rack, etc.). ). Be sure to be friends with customers. We have no social connections. These customers are relationships.

Form a team. So far, I am still fighting alone, and the next step is to form a team.

Matters needing attention

Always remember, don't always send wine to customers, divide the visit into eight times, and bring something to customers every time, so sending wine should be the last time. It is also the most important move.