Qingdao International Beer Festival Laoshan Venue Time and Location

The Oktoberfest is a very lively event in Qingdao. This year's Qingdao International Beer Festival Laoshan branch venue is here. When will the Laoshan venue open this year? Where is the specific location? Are there any fun activities? See below for details.

2021 Qingdao Beer Festival Laoshan Venue

Time: July 30 (Friday) - August 15 (Sunday) 17 days.

Location: Century Square and its surrounding areas.

Opening time: the evening of July 30th

Location: Century Plaza North Square officially opened.

Theme: Cheers to Qingdao and the world, burning the gravitational field of the city.

The opening ceremony will feature drones, light shows and other performances

On the night of the opening ceremony, representatives from Qingdao City and Laoshan District will be invited to open the first barrel of beer this year. Drones will perform the opening ceremony of the city, as well as musical instrument performances, song and dance performances, poetry recitations, choruses, multimedia light shows, etc.

On the opening day, the general conductor of the Munich October Festival was connected via video to send his sincere blessings to this Oktoberfest; a friendly festival agreement was signed with the "2021 Qingdao-Macau Twin Cities Beer Culture Festival", and the two places Realize video connection and interactive communication; the first Everest Karin Beer Festival held in Shigatse, Tibet will also sing a song with the Laoshan venue through video connection.

Enable the check-in function among Internet celebrities. Includes: Hop Sea, Red Inspiration, Beer Goddess, Red Rise. An art museum will also be built in the North Square to display cultural elements such as the intangible works of Mount Laoshan and the Twelve Scenic Spots of Mount Laoshan in the form of sound, light and electricity.

The venue is laid out according to "one avenue and three squares"

One avenue

refers to "Qingdao Chunsheng, Qingdao Haha Tavern, German White Dragon Bar Garden Avenue" . Along the central axis of Century Square, 8 bar gardens including Qingdao Ogut, Munich HB, Bailong, and Qingdao 1903 are set up. A beer garden square integrating artistic performances and beer drinking is set up in the north square, forming 9 beer drinking places.

Qingdao Haha Tavern: It has started trial operation. Tsingtao beer, Chinese fighting wine, cocktails, various Sichuan specialty snacks, Qingdao barbecue, and exciting stage performances are all available.

Aogote Beer Garden: You can drink all the special Tsingtao beers at one time, including not only the classic 1903 Winter Olympics cans and century-old traveling master wine, but also customized Beer Festival, Great Wall co-branded and other limited products. This year, a new beer ice cream product is specially launched to highlight Qingdao’s characteristics and is a must-have cultural and creative product for young people.

Munich Beer Garden, Germany: You can taste pure HB beer. HB beer is a royal beer from Europe and Germany. It is known as the "Crown of the Crown" and is well-known throughout Europe. This year's top nine beer drinking venues, in addition to open drinking areas, also have VIP rooms to provide "quiet beer bar" services for high-end business people.

Three Squares

Refers to the North, Middle and South Squares.

As the comprehensive performing arts square of the Oktoberfest, the North Square has functional areas such as a stage performance and interactive device experience area, an audience seating area, a container sales area, and a citizen art gallery exhibition area.

In the middle square, a market is set up from south to north on the east side of the square pedestrian path. In addition, a military parade performance area was set up in a relatively open area of ??the square.

South Plaza has set up an "Image Time" on-site market on the east side of the square pedestrian street to organize online and offline sales of Qingdao brand products. At the same time, a military parade performance area is set up in a relatively open area of ??the square.

Settings of branch venues (three streets, Shazikou, Wanggezhuang and Beizhai)

The venue in Laoshan continues the overall framework of last year’s “one main, three auxiliary and six districts” , the layout created a grand scene for this beer festival.

The first one refers to the main venue of the art festival centered on Century Square. The direct radiation range includes the Polar Ocean Park in the west, Songling Road (coastal highway) in the east, the sports center and IKEA in the north, and the Shilaoren Bathhouse seaside line in the south.

The auxiliary refers to the three sub-district venues of Shazikou, Wanggezhuang and Beizhai. The three streets combine their own realities to launch their own unique Oktoberfest themed activities.

District 6 is a special dining area with Lida Shopping Center and Xiexin Xingguangli catering area as its gathering points, a business and leisure gathering area with Shilaoren Bathroom as its gathering point, and Polar Ocean World as its gathering point. Point's polar cultural tourism experience gathering area

The whole area refers to the efficient integration of cultural tourism enterprises such as tourist attractions, hotels, specialty restaurants, B&Bs, and leisure experience parks in the area to actively participate in Oktoberfest activities and organize a variety of activities , and introduce preferential consumption policies based on its own actual conditions.

Theme Activities

Create 17 themed events with the themes of "intangible cultural heritage and national diversity", "face is justice, finding the true self", and "the hip-hop movement of young power" High-end theatrical performances to create an immersive entertainment festival experience.

Laoshan will also organize themed parade performances such as the Queen of Spades interactive dance, clown balloon parade, and circus art band. Strengthen the linkage between squares and interaction with tourists to create a joyful and passionate festival atmosphere. Plan a series of theme day activities such as Family Participation Day, Filial Piety and Respect the Elderly Day, Ladies’ Enjoyment Day, Party Building Theme Day, Military Participation Day, Street Participation Day, etc., and jointly launch preferential measures with participating manufacturers.

Traffic and Parking

During the festival, vehicles on Miaoling Road will maintain normal traffic during the daytime peak hours. At the same time, the fence of Century Plaza Beer City will be cancelled, and an open day will be held under the premise of ensuring safety. Minimize the impact of Oktoberfest on urban traffic and citizens’ lives. Maintain the normal flow of vehicles on Miaoling Road, add crosswalks and traffic lights to ensure the safe passage of tourists, and open up the "microcirculation" of urban traffic.

Tourist arrival and parking conditions: 7,800 parking spaces are provided in social parking lots such as Haikou Road Parking Lot and Qingdao Grand Theater. In addition, the Laoshan Public Security Bureau will dispatch security personnel to carry out venue security work. The Laoshan District Market Supervision Bureau, Health Bureau, Urban Management Bureau, Fire Brigade and other relevant departments will also work together to ensure the safe operation of the venue.

Epidemic Prevention and Control

Laoshan Conference Hall firmly establishes the concept of "safety first, safety is everything", and strives to do a good job in public security maintenance, traffic safety, fire safety, construction safety, and user safety. Electrical safety, food hygiene and other tasks.

In terms of epidemic prevention and control, we will supervise the entire holiday epidemic prevention and control process, prepare epidemic prevention and control materials, and solidly implement measures such as "temperature measurement and light code, scan code registration" and various bar and garden sanitation and disinfection measures; in improving In terms of the technological content of the security force, the "City Smart Eye" security monitoring system was introduced to realize all-weather monitoring of the Oktoberfest with no blind spots. Before the festival, various safety hazards were intensively investigated and multiple emergency drills were organized to ensure the orderly operation and smooth holding of the festival.

Attractions around the Oktoberfest venue

Jinjialing Financial Cluster, Shilaoren Bathroom, Xingguangli Fashion District, Lida, Golden Lion Plaza Shopping Circle, Qingdao Grand Theater, Qingdao Museums etc. Around the Laoshan Conference Hall. On the basis of fully summarizing the experience of holding festivals in the district last year, we will integrate cultural and entertainment resources such as urban areas, scenic spots, catering, commerce, exhibitions, culture, sports, and B&Bs. Reasonably arrange and continuously optimize activities at street sub-venues and Oktoberfest functional areas.