Ask the hotel for the skills of opening a gallery. I hope you can give me more details.

First, the more important role of the gallery is the intermediary.

Gallery is an indispensable landscape of a city, a cultural place as important as museums, art galleries and theaters, and an important window for people to understand the culture of this city. The Su River in new york is the most concentrated place of modern art in the world. In Tokyo, there are no fewer than 400 or 500 galleries in Ginza, Tokyo alone, and they are busy holding various art exhibitions every day, or renting them to non-contracted painters for individual exhibitions. People who go to the gallery are not necessarily buyers, but more tourists or art lovers. The appearance of galleries has undoubtedly played a positive role in improving the artistic taste of the city.

But the real function of the gallery is not only here, but also an intermediary. Gallery is the main form of commercial operation of artworks, and it is also the most important place for exhibition and sales of artworks.

On the surface, galleries are middlemen, resellers and profit-makers. In fact, the gallery is the key to the whole art operation. Only in galleries can artworks become commodities, complete the transfer of ownership, and thus generate the value of commodities. And collectors realize the cultural value of their works through the collection process.

The position of the painter in the gallery is also a symbol of the painter's image in the art market. The success of a painter's artistic works is closely related to the successful operation of the gallery and the market effect. It can be said that the gallery is the best place to evaluate the status of an artist.

Undeniably, there are many other forms of art intermediaries, such as art fairs and auctions, but unlike galleries, their more important role is to promote painters and guide collectors.

Second, the gallery should have its own style and authority.

1. Establish your own style.

Although galleries are not a rare sight in big cities in China, there are not many galleries that can really persist and form their own characteristics.

A city's galleries can be divided into several levels: first, creative galleries, which launch pure works of art with distinctive styles, are generally the same as those that have been successfully operated overseas; The second is a gallery that specializes in collecting the finalized works of famous painters or paintings. Such galleries generally have specific buyers; The third kind is a mid-range gallery, which specializes in managing and recommending the works of ordinary artists. As long as artists hold exhibitions, distribution can make money. The most common, and at present the most in China, are some galleries for marketing line drawings or commodity paintings. More precisely, these galleries should be painting shops. There are also some comprehensive galleries, which deal in handicrafts or antiques besides paintings.

The key is that the gallery should find its own position and not change it easily. Some galleries just started to operate avant-garde works of art, and later found that avant-garde works were not selling well, so they changed to classical works. Later, they found that classical works were not easy to do, so they turned to Chinese painting. After several rounds, all the customers ran away. There are also galleries that have been moving because of their poor location and feel that their business is not good. In fact, galleries are not hotels or department stores, and not all passers-by will come in to buy them. A good gallery always attracts the attention of collectors, no matter how far away it is.

2. Establish the reputation and authority of the gallery.

The first is credibility. Regular galleries must not sell fake paintings or shoddy, but they must abide by the contract.

The second is communication. Gallery is a bridge between painters and collectors. Buying and selling paintings is not a simple commodity transaction. It is necessary to understand the painter's creative intention and artistic orientation, so that collectors can understand and understand the painter's creative history, present situation and development prospects. In the exchange, the gallery not only made excellent artists, but also met and trained a group of collectors.

The third is recommendation. Gallery operators should not only find outstanding artists, but also have a set of planning ideas and recommendation methods.

The fourth is authority. This principle is very important. Art dealers should not only bring benefits to artists in business, but also bring reputation to artists.

Artists recommended by a good gallery should all have development potential, in other words, painters with appreciation potential. And through the recommendation of good galleries, the value of artists will double. Over time, the prestige of the gallery will be established. Excellent foreign galleries are themselves "credit cards" for works of art.