Traditional Culture Encyclopedia - Hotel franchise - Introduction to star field

Introduction to star field

Starway is a mid-range hotel chain founded by Ctrip International in 2008. Starway devotes itself to the mid-range hotel market, selects 3-4-star high-quality single hotels, injects modern management, customer service and brand management concepts, improves the standard of facilities and services such as guest room space and sleeping experience, and has excellent cost performance, thus separating high-end hotels from the economy hotel market and building a well-known brand of mid-range hotel chains. Starway has more than 100 hotels in more than 30 cities including Shanghai, Beijing, Guangzhou, Shenzhen, Hangzhou, Suzhou, Qingdao, Chengdu, Ningbo, Changzhou, Xiamen and Xi 'an, making it the largest mid-range hotel chain in China.