Portraits of dignified female characters are posted at the entrance of Thai shops. What does this mean?

Five Blessingg Tea House was established in August 2004, 1994, which is the first tea house in Beijing. The first store, Di 'anmen Store, is located at Di 'anmen Street 104 in the city center. With the development of the company, in recent years, Fuchengmen Store, Asian Games Village Store, COFCO Plaza Store, North Third Ring Store, Xueyuan South Road Store, Jimen Tobacco Tree Store, Changchun Store (a foreign franchise store) and 1 1 branch have been opened in Beijing, forming a comprehensive chain operation based on China ancient culture and aiming at promoting national tea art.

The meaning of "Five Blessingg" comes from the old Beijingers' belief that everyone has a Five Blessingg, that is, "Kangning, wealth, virtue, longevity and a good death". Today, it means "know how to be happy, cherish happiness, enjoy happiness and benefit endlessly". The logo of our company is "Five Blessingg Tea Ceremony" engraved on the seal. Seal cutting embodies the mellow and quaint spirit; The seal is square, which means doing business well, obeying rules and being kind; The scarlet color of the seal reflects the Chinese nation's pursuit of happiness and warm celebration, and the classical elegance of its China seal is consistent with the tea art managed by Five Blessingg. Our logo is registered in the industrial and commercial bureau, which is unique and unique to the company.

The front door of the teahouse is a light box with black characters "Five Blessingg Teahouse" on a yellow background, next to the corporate logo of "Five Blessingg Tea Ceremony". The bright yellow background is the unique color of ancient kings, which shows elegance and nobility, and is decorated with couplets, palace lanterns and folding fans, forming an elegant, quiet and solemn image of "Five Blessingg".

"Five Blessingg" is the representative of Beijing tea art, which is different from traditional tea houses and Japanese tea ceremony. The general manager of the company evolved from southern kungfu tea and created "Beijing Tea Art". It is characterized in that tea sets are divided into tea making utensils and tea tasting utensils. Tea is seasonal tea, among which oolong tea is mostly packed in vacuum and kept at 5~20 degrees Celsius all the year round. The water used for making tea is nationally certified pure water. All kinds of tea-making procedures have their own terms, which require the waiter to operate and explain in strict accordance with the procedures. It reflects the cultural background of the ancient capital of civilization for thousands of years and the connotation of traditional moral concepts.

Five Blessingg Teahouse not only creates an environment for people to taste tea and spread Beijing tea art, but also deals in tea, tea sets and tea culture books. All kinds of famous teas and thousands of tea sets from all over the country are gathered in every store. On this basis, Yixing experts were specially invited to make various purple sand products on site to meet the special requirements of consumers, and jointly develop and produce "Five Blessingg" tea set products with manufacturers. Through diversified management, we can publicize the knowledge of tea culture, improve people's understanding of tea, and let more people in China know and remember "China-the hometown of tea culture".

"Five Blessingg" pays attention to staff training and adopts various ways to build a high-quality staff. In order to make the service up to standard, the general manager personally gave lectures, taught tea culture professional knowledge, invited full-time physical etiquette professors to train service personnel, set up a tea performance team and set up a national music workshop, and spared no effort to shape the perfect corporate image of "Five Blessingg".

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Founder of: Mr. Duan

Not long ago, Duan went to China World Hotel. Just as he entered the door, a bellboy quickly caught up with him and took the bag in his hand. Suddenly, both of them froze-the bellboy turned out to be his old colleague. 1 1 years ago, they were all bellmen in Beijing Wangfujing Hotel. When working together, one day, I was really tired. Both of them ran to 14 floor to smoke lazily. Duan looked at the traffic downstairs and suddenly said, "In the future, there will be a car for me and a room for me ..."

"Are you crazy? Idiot is dreaming? " The other one disagreed.

1 1 years have passed, and it's a snap.

"I can tell him now that not only my car is stuck on the road, but my shop is also stuck on the road." Duan, currently the chairman of Beijing Tea House and the general manager of Beijing Fu Park Jung Su China Tea City, is only 3 1 year old. There are more than a dozen titles on his business card, but such brilliance does not represent all of him. Speaking of this legendary figure who once brought three management cyclones to Beijing, I have to ask him to talk about the past that he was "indifferent" to his temper.

One spring afternoon, the reporter came to his new office building in Park Jung Su Tea City in Madian. While drinking his own tea, I listened to him and his "woman behind success"-Tan Bo talked about such a difficult topic as "starting a business"-

Reporter: Mr Duan, you started your business from scratch. From working for others to starting your own business, what are the reasons besides the changes in the external environment?

Section (hereinafter referred to as section): dignity. If there is, it must be this word.

1989, parents were disappointed not to be admitted to the university. My mother often asks me, "What will you do tomorrow?" This sentence put a lot of pressure on me. People should have their own life and career all their lives. It was useless to sell vegetables and mutton kebabs, so I started looking for a job. I was admitted to Wangfujing Hotel and worked as a bellboy. Plus tips, I earned more than 3,000 yuan a month, which should be considered a very high income at that time. However, after working for a year, I resigned? Because one thing gave me great excitement. Once Li Ka-shing came to Wang Fu Hotel, the general manager and manager of the hotel were waiting for him at the door. I am a waiter. After I got off the bus, I followed him and took his luggage out of the car. When he got off the bus, the manager took him in directly, got on the elevator and went straight to the presidential suite on the 13 floor. I followed with my luggage. At first, I could keep up. Later, I fell farther and farther, and no one paid attention to me as a porter. Looking at everyone around him, I was so tired that I gasped, thinking that sooner or later, I would be like you.

Reporter: You haven't been in the business for long, but you have set off a whirlwind again and again. Is it because God likes you so much?

Duan: To tell the truth, anyone's success is by no means accidental.

I don't completely deny the role of opportunity, but I never want to exaggerate it, because for me, many people around me are facing the same opportunity as me, but why am I the only one who seized it? Maybe it's because I am more thoughtful and persistent. This is much more important than opportunity. For example, selling vegetables, one day, I went to eat vegetables with a vegetable seller. I got a car full of rapeseed and he got a car full of leeks. In the evening, he sold out a car full of leeks, leaving three-quarters of my rapeseed. I don't understand why this happened, but I'm too embarrassed to ask others. Later, I figured it out. Today is Wednesday, and most people in Xuanwu District have a holiday on Thursday, so I just want to buy some leeks and wrap them in jiaozi tomorrow. This makes me understand that many bottom-level business activities, including selling vegetables, are also very knowledgeable. In all future business activities, I will ask why first, and then do it after I figure it out. This must be true.

I opened the first handmade dumpling restaurant in Beijing. Because I love jiaozi, I thought others might like it, so I opened it. Facts have proved that my judgment is correct. Later, I found that many people with mobile phones came in for dinner, and I thought, are they all tired of eating delicacies?

After doing some analysis, I chose to open a "recalling the bitter experience", which is full of glutinous rice porridge and sorghum cakes that are not available in big hotels ... The business is surprisingly good, catering to the curiosity of the rich people who are used to eating big hotels and satisfying some people's yearning for their hometown.

At that time, my wallet was bulging badly, but my mind was extremely empty. I drink with my friends all day and it's hard to wake up. At this time, I deeply felt that I couldn't change the environment, so I had to reposition myself and choose a new environment with the help of Tan Bo.

Tan Bo (hereinafter referred to as Tan): It goes without saying that the purpose of doing business is to make money, but the purpose of doing business is not only to make money, but sometimes to realize a dream. By chance, we learned about tea culture and fell in love with it at once. Our love for tea culture is profound. Through hard work, we have promoted the birth of a new industry in Beijing, that is, the 36 1 line outside the 360 line-tea artists. No amount of money can buy happiness.

Reporter: Why do you want to open a teahouse?

Tan: Opening a teahouse is a * * * consensus that he and I finally reached. There are no karaoke and KTV rooms in the hotel, and there is no folk art of Beijing-style teahouse. What is given here is the simple background of tea culture for thousands of years. The environment is fresh, the mood is peaceful, and the tea is intoxicating. I firmly believe that this kind of environment is an inevitable requirement after people's living standards improve. At the same time, this is indeed a blank spot in the market. With the continuous extension of residential suburbanization, it is difficult for urbanites to find a quiet place to chat.

Reporter: It is said that the teahouse has been open for more than a year and has been losing money. I like to think about the future. Do you want to change careers tomorrow?

Duan: I often tell a story to my employees when I encounter difficulties. One day, a man wanted to climb a mountain. He looked out of the window and thought the western hills were beautiful, so he decided to climb them. Halfway up the hill, he turned and found Nanshan more beautiful. He decided to climb Nanshan again. When I climbed the mountainside again, I thought Dongshan was not bad, so I climbed Dongshan again. At this time, the sun sets and the sun sets. After all, he didn't climb to the top of any mountain, but the scenery he saw at the foot of the mountain, the mountainside and the top of the mountain was different from your experience. Life is the same. You want to do this one minute and that one minute. Busy will soon get old and accomplish nothing. Choice is necessary, but after choosing, you have to bear it.

Teahouses are different from restaurants. They opened their business to make money. Besides making money, there are many reasons to open a teahouse. I think this is a road, and we must go on. Temporary depression is inevitable. If we survive, we will become pioneers; If we fail, we will become martyrs.

Reporter: Everyone says that colleagues are enemies, but Five Blessingg is famous for helping others open teahouses. Why are you doing this?

Duan: I think colleagues are not friends, but friends. Some people touch this and that when they come to the teahouse. I can tell at a glance. I asked, do you want to open a teahouse? I'll tell you where there is water and tea. They often don't understand that market competition is cruel. Tell me, won't you lose market share? In fact, the teahouse needs a climate and needs to be as hot as a restaurant. If you are the only one in the whole industry, it will be dangerous. A bunch of flowers can't bring spring scenery to the garden, and you may not be able to maintain it today. When we opened the second one, Beijing really opened a dozen teahouses one after another. Only then did I know that our efforts finally paid off.

Reporter: What do you want to say to people who are going to start a business?

Tan: Do what you like.

Duan: I have three points to say. The first is the formula of success. In the past, people always said that "diligence plus opportunity equals success", which is not comprehensive. Diligence is definitely necessary. Besides, the most important thing is perseverance.

Second, I hope ambitious young people will not go abroad blindly. If you can keep up with the rapid growth of this country and nation, you will be particularly energetic and fresh every day in this new society. Don't think that it's okay to come back from abroad with gold plating. Heartless people are mediocre everywhere. As long as you have faith and perseverance, success is not difficult. Some people say: I wish I could be as rich as Mr. Duan at the age of 30 and do what I want. I said, you can have mine today, even many times better than me.

Third, take a long view. Do something that no one else has done and it is not easy to succeed.