Seafood restaurant activity plan

In order to ensure that work or things can be carried out efficiently, it is often necessary to prepare a specific, detailed and targeted plan in advance, which is a highly operational written plan. So what problems should we pay attention to when making a plan? The following is the activity plan of seafood restaurant I collected, I hope it will help you.

Seafood restaurant activity plan 1 I. Features

The key point is to convey fresh features to consumers.

Specific methods:

1, the place where seafood is placed must be clean and tidy, fresh and tasteless, and pay attention to the beauty of the place.

2. The techniques and methods of seafood preservation are very important (you know better than me).

3. Print a 30% discount publicity page on coated paper, with a simple black-and-white cartoon of fishing village scene, introduce the characteristics of Ningbo seafood and the characteristics and nutritional value of seafood products, and emphasize that the transportation of "Geographical House-Ningbo Seafood" at low temperature in pollution-free sea areas should not exceed xx hours. Activity content: You eat and I'll deliver. We will provide Suntory beer or juice for all customers who consume our seafood. It will be cool this summer. Each leaflet is accompanied by vouchers from 20 yuan (vouchers cannot be used for first-time consumption).

The above is for external publicity.

4. Make 20 sheets of A4 coated paper, including:

1) Slogan: Honesty and pragmatism, making seafood with heart —————————— "Home of geography —— Ningbo seafood starts from the heart".

2) Illustrated with pictures, showing exquisite pictures of seafood and introducing various oceans.

The name, nutritional value and pharmacological effects of fresh seafood (such as which seafood nourishes yin and tonifies kidney, which seafood nourishes beauty and whitens skin, which seafood strengthens muscles and bones, etc.). ). Put them in a conspicuous position in the dish.

Second, profit-making activities

Seven days a week, different kinds of seafood activities are regularly launched, such as how much discount on Monday, how much discount on Tuesday and what drinks to send on Wednesday.

Third, train employees.

Let every outfield employee be very familiar with seafood, including its name, type, eating method and nutritional value.

Fourth, matters needing attention

1, which must be based on the fact that the geographical house can make great seafood, including sound works.

2, it must be fresh, even if it is wasted in the early stage, because it is necessary to publicize the popularity and characteristics of our store in the early stage, otherwise, with the passage of time, the advertisement will be temporary and will not play a long-term role.

3. Pay attention to food hygiene and safety.

Seafood Hall Activity Plan II Activity Purpose:

1, to improve the restaurant's catering popularity and comprehensive income;

2. Train chefs and catering service personnel in team service and sales;

3. Improve the ability of managers to hold food festivals;

Creative Seafood Taste Activity Theme: Inheriting the Classic Private Restaurant Culture

Deduction of Nine Dynasties' Characteristic Works —— Private Seafood

Introduction to the food festival:

This seafood food festival is based on the cooking methods of Dawei Jiuchao Private Chef, and further integrates Sichuan, Hunan and Guangdong flavors to cook seafood, fully embodying healthy tastes and inheriting the food culture of private chefs. During the food festival, there are no fewer than ten kinds of seafood to meet the fresh requirements of more diners.

Activity time:

Xx，xx，xx-xx，XX

Location:

Ballrooms and boxes on the third floor

Preferential scheme:

A heavy gift: all guests who come to the store for consumption during the event will be given a bundle of freshly squeezed juice or soybean milk at each table;

Double gifts: 10% discount for all scattered seafood dishes;

Triple Gift: Super discount standard package (688 yuan/table, 888 yuan/table, 1088 yuan/table). This standard package is no longer discounted, but you still enjoy the first discount.

Four gifts: 5 bottles of brand beer will be given to each table in the standard package.

Five gifts: each seat is limited to two kinds of special seafood, which is not restricted by any terms.

Six gifts: You can participate in the "Gift Carousel" on the spot by spending any standard package (gifts are given to hotel rooms).

The specific programme of activities is as follows:

First of all, the marketing department is responsible for planning and advertising:

1. Design and production of Yi Labao (including: benefits of multi-draught products, main contents of activities, preferential schemes, background based on famous seafood landscape and aquamarine blue, background map introducing seafood varieties);

2. The contents of elevator advertisements refer to Yi Labao;

3. Assist the Food and Beverage Department in reception during the event.

4. Seriously, comprehensively and meticulously do a good job in visiting key customers and promoting activities;

Second, the food and beverage department is responsible for food promotion:

1, menu design and production, price setting.

2. Training of dishes;

3. Marketing of dishes (pay attention to the organic combination of dishes and the marketing of concepts).

4. Design and manufacture of desk card;

Third, the task of the kitchen department:

1, the development of dishes;

2. Processing and cooking of dishes;

3. The kitchen should ensure the speed of serving food during the activity;

4. Set up an elevator booth on the third floor.

5, the first floor hall booth construction.

Seafood Hall Activity Plan 3 I. Background Information

In a large aquatic product trading market with a population of 6,543,800+million in a medium-sized city, a small aquatic product store mainly deals in ordinary aquatic products, with an operating area of 50 square meters and an average daily turnover of 6,543,800+million yuan. Business is tepid and shops are famous. As the new year approaches, the store is ready to do corresponding business promotion and expand profits.

Second, the promotion goal

Seize the market in the peak season, actively maintain our market position, and at the same time actively launch our new products with the help of holidays, and launch new seafood products outside the market in view of the vacancy in the high-end market and people's boredom with conventional food, so that our share in the high-end market is as high as 80%. Through this activity, we can stimulate consumption, open the market of new products and improve the visibility of our store.

Third, the promotion target.

Our shop

New and old customers and potential customers of high-end products

Fourth, the promotion time

Content: 20xx65438+1October/kloc-0-20xx65438+1October 2 1 Give a 30 yuan coupon or a rice cake (a must for Chinese New Year) when you buy goods in our store in 200 yuan, and our newly listed high-end seafood will be fully consumed1.

Verb (abbreviation for verb) promotion place

Promotion time: 20xx65438+1October/kloc-0-20xx65438+1October 2 1, promotion place: aquatic products store.

6. Promotional products

Our traditional seafood is the mainstay, supplemented by newly introduced seafood.

VII. Promotion Methods

Personnel promotion, vouchers and gifts.

Eight. Program implementation

(Promotion theme, specific action steps, etc. ) theme: perfect life, high-end enjoyment, colorful gifts.

Steps:

1. Advertisements will be posted in every corner of the city, and traffic will distribute leaflets and information. It is estimated that 20,000 advertisements will be posted. Hanging banners in all places, posting posters in all communities, etc.

2. There should be a festive banner with colorful balloons hanging on it in the rendering shop of the festive atmosphere at the promotion site. Render the atmosphere of the shop with blue as the main background.

A, put some classical music in the atmosphere of the store to cater to the background layout of the blue ocean, which reminds people of healthy and nutritious blue ocean cuisine.

B, the fish tank layout takes fresh and healthy as the theme, and wants people to show rich ocean meals.

3. Gifts and related items.

A, all customers get gifts by paying the bill, not much; When new customers buy 300 yuan, they will be given a coupon or rice cake. If the customer has any questions about this activity, the terminal sales staff will explain them in detail. The final interpretation right of this activity belongs to our store.

Note: Vouchers can not only directly deduct cash in our store, but also deduct processing fees in related high-end hotels to make delicious seafood for everyone free of charge.

B. Gifts are only given during the activity.

4. Increase publicity. After the event, it was followed by the promotion on the 15th day of the first month. As these important festivals are not long apart, we can postpone this promotion to the next time. You can also use more customer flow to promote the Lantern Festival.

Nine. The focus of the plan

1, the launch of new products has made great contributions to consolidating old customers and attracting customers, giving us a green light to open up word of mouth all the way.

2. Cooperate with the hotel, make use of its own advantages, bring preferential treatment to customers and achieve a win-win situation for both parties.

3. The gift of products is very particular. While giving gifts (new high-grade seafood), we also implemented our experiential marketing strategy, which is conducive to opening up the market for our new products.

X. Personnel preparation

Store manager: one, responsible for all coordination and management and emergency handling.

Sales guidance: 3 people, responsible for transforming customers' needs and selecting the products that customers need most. After-sales support:

1 person, responsible for processing related seafood according to customer requirements.

Promoters: 2 people, who are responsible for explaining customers at the door of the store and attracting customers into the store to learn more.

XI。 cost budgeting

The quantity and price of gifts should be controlled at around 200 30 yuan per gift certificate. According to preliminary statistics, the cost of gifts is around 6000 yuan. Each new product is presented to 60 yuan at the cost of 40 yuan, with 100 copies. The required fee is 4,000 hotel vouchers, each of which is 100 yuan. The fee is 80 yuan, and 50 hotel vouchers are given away, and the required fee is 4,000 yuan. Advertising fee: 20,000 leaflets, 1.500 yuan, plus banner and poster posting and labor costs, the estimated total cost is 20xx yuan: 1.600 yuan.

Twelve. anticipated/desired/intended effect

During the peak season, sales quadrupled, profits tripled, and new product sales accounted for 20%. While enhancing its popularity, it has also opened up a new product market.

Thirteen. Precautions for promotional activities:

From the perspective of the whole market, more than 80% of seafood sales come from promoters; In addition, a large part of sales comes from the absolute promotion of dealer bosses. So our promotional activities are all around such sales points.

Recruitment promotion: demonstration and detailed explanation of promoters.

Display and image update: Compare different types of seafood and give detailed information about seafood. Pay attention to the input of resources and concentrate superior strength. During the peak season, other stores also invest a lot, and it is estimated that each store will invest more. Therefore, all localities should pay attention to leveraging strength and concentrating superior forces, and must seize the key link of actively intercepting customers and bringing them to the counter.