What do e-commerce agents need to do?

The operation of e-commerce website also includes research, product positioning, management classification, development planning, operation planning, product control, data analysis, analysis execution and follow-up.

E-commerce websites are mainly aimed at suppliers, customers or consumer groups of enterprise products (services), and mainly provide some services or transactions directly belonging to the business scope of enterprises, or services or transactions for commercial services; Such a website can be said to be in the intermediate stage of e-commerce. Due to the different characteristics of the industry, the depth and breadth of enterprise investment are different, and its e-commerce degree may be at a certain stage from relatively primary service support and product list to relatively advanced online payment. Operation plan, product control, data analysis, analysis execution and tracking, etc. But the object of execution is different from the physical product. The object of e-commerce operation is the subsidiary promotion products of e-commerce platform developed, designed and built according to the needs of enterprises.

From a big perspective, website operation is the general name of all website activities, including technology, art design, marketing, sales, content construction and so on. , all belong to the category of website operation; From a small point of view, website operation is independent of technology, art design, sales, marketing and other work content. In some large network companies, there are usually special website operation departments, so we often hear that these network companies have the titles of operation manager and operation director.

Obviously, we should understand the website operation from a small aspect, because only in this way can we understand the website operation, which should include five specific contents: website demand analysis and arrangement, channel content construction, website planning, product maintenance and improvement, and departmental communication and coordination.

For an e-commerce operator, the most important thing is to understand the needs, and on this basis, put forward specific suggestions and programs to improve the website. Of course, we should not rob these suggestions and plans, but discuss and analyze them with you to confirm whether they are concrete and feasible. When necessary, it is necessary to conduct investigation and evidence collection or analysis and statistics to comprehensively evaluate the desirability of these suggestions and programs.

-Online shop? Operation plan, product control, data analysis, analysis execution and tracking, etc. But the object of execution is different from the physical product. electron

The object of business operation is the subsidiary promotion products of e-commerce platform developed, designed and built according to the needs of enterprises.

From a big perspective, website operation is the floorboard of all website activities, including technology, art design, market,

Sales, content construction, etc. All belong to the category of website operation; From a small point of view, website operation is independent of technology.

Art, sales, marketing and other work content, in some large network companies, generally have a special website operation.

Department, so we often hear that these network companies have the title of operation manager and operation director.

Obviously, we should understand the website operation from a small aspect, because only in this way can we have a correct understanding.

Website operation should include website demand analysis and arrangement, channel content construction, website planning, product maintenance and improvement, departmental gap and so on.

Coordinate the specific content of five aspects.

For an e-commerce operator, the most important thing is to understand the demand and put forward the network on this basis.

Standing on the specific improvement suggestions and programs, of course, we can't grasp these suggestions and programs, but we should work together.

Discuss and analyze to confirm whether it is concrete and feasible. When necessary, it is necessary to conduct investigation and evidence collection or analysis and statistics to comprehensively evaluate these suggestions.

And the desirability of the plan.