Traditional Culture Encyclopedia - Hotel franchise - How to sell red wine?

How to sell red wine?

First of all, we must master the professional knowledge of wine, package the brand of wine, and then find targeted people to sell wine, combining online and offline to sell.

Specific practices:

1, determine the sales mode, online or offline, or a combination of the two, but also multi-channel sales, find problems in trial and error, change the sales mode, and clarify the sales focus.

2. Mastering the relevant knowledge of red wine, and then selling it while learning, is also conducive to communication and learning with suppliers and customers.

3. Lock the target customers. For example, what types of customers in a certain region are used to drinking red wine at what price and taste, and selling it according to the different needs of different customers.

4. Improve the all-round service for one-to-one customers, such as popularizing "how to distinguish the authenticity of red wine" and teaching "red wine culture" knowledge to attract customers.