Traditional Culture Encyclopedia - Hotel franchise - What are the job responsibilities of the hotel marketing department?
What are the job responsibilities of the hotel marketing department?
1. Responsible for the investigation, research, information collection and organization of the hotel service industry market, political economy and other external environments;\x0d\2. Research on the development of the hotel industry and the upgrade research and development of modern business hotels ;\x0d\3. Information research and analysis of customer sources and competitors; \x0d\4. Responsible for the formulation of the company's marketing strategy and specific strategies, and organize their implementation;\x0d\5. Responsible for the design and market development of hotel service products ;\x0d\6. Responsible for corporate image planning and publicity and promotion; formulating market publicity, promotion and exhibition plans, and organizing and implementing them, etc.
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