What's your major in tourism and management?

Tourism and management majors mainly study tourism operation management, marketing, hotel management and other related knowledge. The following is a detailed introduction of this major:

Tourism refers to an industry in which people leave their daily residence and travel at home or abroad for leisure, vacation, sightseeing, business or other purposes. Learning tourism and management requires a comprehensive understanding of the development status, trend and market scale of tourism.

1, tourism resources development and management:

This part mainly studies how to develop and utilize tourism resources, including natural landscape, cultural heritage, characteristic towns and so on. At the same time, we need to know how to evaluate, plan and protect tourism resources in order to achieve sustainable development.

To learn tourism market and marketing, we need to understand market research methods, customer demand analysis, product design and pricing strategies. We also need to learn how to use marketing methods to attract more tourists and improve the competitiveness of tourism products.

2, tourism enterprise management:

This part mainly studies the management knowledge such as organization management, human resource management and financial management of tourism enterprises. Students need to understand the organizational structure, leadership and management ability, team building and communication ability of enterprises in order to improve the comprehensive management level of tourism enterprises.

3. Hotel management:

Hotel management is one of the important contents of tourism and management specialty. Students need to learn hotel operation management, room management, catering management, front desk service and so on. At the same time, we also need to understand the hotel market competition, brand building, customer relationship management and so on.

4. Tourism laws and regulations:

Tourism involves many laws, regulations and norms, and students need to learn relevant legal knowledge, such as tourism law and consumer protection law. At the same time, we also need to understand the self-discipline norms of the tourism industry, such as travel agency qualifications and tour guide certificates.

5, tourism development planning and project management:

In tourism and management, students will also learn about tourism development planning and project management. They need to learn to make tourism development plans, conduct project feasibility studies and master the skills and methods of project management.

Tourism and management majors cover all aspects of tourism. Students will study the development and management of tourism resources, marketing, enterprise management, hotel management, laws and regulations, planning and project management. Through systematic study, they will have the comprehensive ability and practical skills to work in the tourism industry.