How to write catering promotions

Question 1: How to write restaurant special promotions? First, a phased marketing plan for a certain type of restaurant. Second, phased marketing target KPI, such as: how much profit is achieved, how many people become members, etc. Third , implementation methods (details and execution), 1. Event planning 2. Dish innovation 3. Database marketing 4. Group buying, etc. Fourth, detailed activities such as: Monday to Sunday, a different special dish every day, which group buying place to go to , the number of people visiting the store, membership card processing, etc. Fifth, collect customer feedback (very important) and make corresponding changes based on customer feedback. Sixth, organize and summarize the marketing results of the first stage. Keep the good ones and eliminate the bad ones. Continue to do other marketing

Question 2: How to write a restaurant marketing plan? First, a phased marketing plan for a certain type of restaurant,

Second, phased marketing target KPI, such as: how many to achieve Profit, how many people become members, etc.

Third, implementation methods (details and execution), 1. Event planning 2. Dish innovation 3. Database marketing 4. Group buying, etc.

Chapter Fourth, detailed activities such as: Monday to Sunday, a different special dish every day, which group purchase, number of people in the store, membership card processing, etc.

Fifth, collect customer feedback (very important) Make appropriate changes based on customer feedback.

Sixth, organize and summarize the marketing results of the first stage, keep the good ones and eliminate the bad ones. Continue to do other marketing

Question 3: How to write a restaurant marketing plan? Hello, restaurant management requires innovative thinking. The greater the market competition, the more professional the restaurant marketing plan should be.

1. Market analysis: advantages of your own restaurant, problems existing in the restaurant, restaurant environment analysis, competitor analysis;

2. Target market analysis: detailed analysis of target customers , use this information to label management and attract consumers to patronize;

3. Marketing strategy: advertising strategy, coupon strategy, activity strategy, membership strategy, promotion strategy, the core part of the restaurant marketing plan; < /p>

4. Service strategy: Cultivate and create a team of employees with honest business ethics and enthusiastic work attitude so that customers can truly feel at home when they come to the restaurant;

5. Marketing budget: raw materials, employees The total amount of restaurant marketing expenses such as wages, office supplies, activity fees, etc.;

6. Result evaluation: Measure the results of the plan through the analysis of market share, cost percentage, customer attitude and other ratios of the restaurant marketing plan results. quality.

As a caterer, I am very optimistic about your business attitude. If you have any questions, you can continue to ask. Thanks!

Question 4: How to write a catering marketing activity planning plan 1) Determine the catering target market and product positioning; 2) Is the goal of selling catering to expand market share or pursue profits; 3) Formulate catering price policies; 4) Determine the catering sales method; 5) Catering advertising performance and advertising budget; 6) Focus and principles of catering promotion activities; 7) Focus and principles of catering public relations activities; 2. Sales targets of catering enterprises Catering sales targets refer to the company’s catering Business goals that must be achieved within a certain period of time. Quantifying sales targets has the following advantages: 1) Provides a basis for testing the success or failure of the entire marketing plan. 2) Provide a basis for evaluating work performance goals. 3) Provide a basis for formulating the next sales target. 3. Catering promotion plan The purpose of the planners in formulating the promotion plan is to help achieve sales targets. The catering promotion plan includes three parts: goals, strategies, and detailed plans. 1) Goal: The catering plan must clearly state the goals of the catering promotion activities that are expected to be achieved in order to achieve the sales goals of the entire catering marketing plan. Generally it can be divided into: long-term, medium-term and short-term plans. 2) Strategy: After deciding on the goal of the promotion plan, the next step is to formulate a strategy to achieve the goal. The strategy of the catering promotion plan includes four major items: advertising strategy, distribution channel utilization strategy, promotional price activity strategy, and public relations activity strategy. Catering advertising promotion strategy: Based on product positioning and target consumer groups, determine the theme of policy expression, and use newspapers, magazines, TV, radio, leaflets, outdoor advertising, etc. What media to choose? What proportion does each account for? What is the viewing rate and contact rate of the advertisement? Make the characteristics and selling points of catering deeply rooted in the hearts of the people.

Catering promotion price strategy: objects of promotion, various methods of promotional activities, and what effects are expected to be achieved through various catering promotion activities. Catering public relations activity strategy: the objects of public relations, the various methods of public relations activities, and what are the goals of organizing various catering public relations activities. 3) Detailed plan: Describe in detail the details of implementing each strategy. Catering advertising performance plan: design of newspaper and magazine advertising drafts (titles, text, patterns), creative scripts for TV commercials, broadcast drafts, etc. Catering media use plan: choose popular or professional newspapers and magazines, as well as publication dates and page sizes; select program periods and times for catering TV and radio advertisements. In addition, CRP (total viewing rate) and CPM (average cost per thousand people of advertising information) should also be considered. Catering promotion activity plan: including product purchase displays, exhibitions, demonstrations, draws, samples, tastings, discounts, etc. Catering public relations activity plan: including shareholder meetings, company news releases, company internal publications, employee gatherings, charity activities, contacts with the media, etc. 4. Catering market research plan Market research is a very important part of the catering marketing plan. Because the market data and intelligence obtained from market research are an important basis for formulating catering marketing plans. However, catering market research is often ignored by senior leaders and planners. Many companies invest large sums of money in advertising every year without paying attention to catering market research. This wrong concept must be changed as soon as possible. Catering market research, like the promotion plan, also includes three major items: goals, strategies and detailed plans. 5. Catering sales management plan If the marketing plan is regarded as a joint operation of land, sea and air, the catering sales target is the purpose of landing. The market research plan is responsible for providing intelligence, the catering promotion plan is the cover of the navy and air force, and the sales management plan is the army's operation. Therefore, the importance of sales management plan is self-evident. The catering sales management plan includes sales supervisors and staff, sales plans, selection and training of salesmen, incentive salesmen, salesmen's compensation system (salary and bonus), etc. 6. Catering financial profit and loss estimate The sales target that any marketing plan hopes to achieve is actually to achieve profits, and the profit and loss estimate is to estimate the pre-tax profit of the product in advance. After deducting the sales cost, marketing expenses (distribution expenses plus management expenses), and promotion expenses from the expected total sales of the catering, the pre-tax profit of the catering can be obtained. 3. The feasibility, operability and effect prediction of the catering marketing activity planning plan. On the one hand, necessary pre-analysis is carried out on the feasibility and operability of the entire catering marketing plan. On the other hand, necessary supervision is carried out on the subsequent execution. foreshadowing. This content is usually placed at the end of the text of the marketing activity planning plan. In fact, it is also the most important content. Because this part of the content is related to whether the plan is attractive enough to make the catering business...>>

Question 5: How to write about hotel activities 1: Put eye-catching hand-painted posters on the doors and windows, Remind new and old customers to pay attention. There is a lot of content: such as the chef's recommendation, ***; today's special (special price) dishes, ***; etc...

2: It is recommended to use SMS Kangaroo, 3100 per month Articles, but the limit is 100 articles per day, and the fee is 10 yuan per month, which is very cost-effective! For mobile customers only, you can download the application online.

Three: Small incentives can be implemented for service staff’s suggested sales. But you can’t forcefully sell it!

Four: In-store broadcast, once every 15 minutes.

Question 6: How to write an event planning proposal for a fast food restaurant? The activity planning of a fast food restaurant is mainly aimed at: "Catering and fast food" as the product target marketing planning activities to instigate sales activities. Therefore, the crowd is the consumer and drink People who eat fast food basically determine the content of the activity plan in two modes: Mode 1: dine-in: marketing activities for those who eat directly in the store; Mode 2: marketing activities for takeout delivery persons;

Let’s talk about mode one first: If I write the plan to you, I think it will be meaningless to you. I will give you the following reference. After thinking about it, you will know how to write it.

1. It is necessary to consider that those who can finish the meal within a certain time and give up their seats will have preferential discounts.

2. People who come for the first time can ask for a second time at the front desk. Next, you can get discount coupons for discounts.

3. Some individual dishes are different from Monday to Friday, and there is a special dish every day.

4. The posters and menus in the store are exquisite, interesting and humane. The prerequisite for carrying out marketing activities,

5. A review message book, if you are willing to write a review, or hold hands, Dianping group purchase reviewers will receive free drinks in the store,

6. Quick order rewards, The menu enlargement poster is posted in a prominent position, and those who complete the order within 10 seconds will receive half price of a certain dish.

Mode 2:

1. APP customization or WeChat public account customization, A mobile platform for food delivery and ordering, which is linked to the planning and promotion of functions within the mobile APP platform. You can add some fun, such as discounts on all chicken dishes today; or fruit delivery,

2. When one person orders, recommend a colleague, and if a group orders more than three people, you will get strawberries for free!

3. If your neighbors upstairs and downstairs order, you can have drinks!

4. When sending flyers to your office, send a ballpoint pen with the delivery address and phone number!

5. The menu is as unique as a bookmark/greeting card!

6. Remember the consumer order number, conduct a lottery to give out gifts, the maximum size can be a mobile phone (only one is affordable)

7. Integrate resources with your own A familiar manufacturer of fast-moving consumer goods such as wine, beverages, and yogurt in the store is conducting a joint promotion, and let them give you a profit, 1+1 model! Your specials + drink specials = double savings! It’s super affordable, and what you can give is a monopoly on recommending special event drinks to everyone who comes to your home for dinner within a certain time limit! Help the other party's marketing to gain popular support.

Question 7: How to write a catering marketing plan. Writing a catering marketing activity planning plan is an essential work skill for catering business managers. However, many catering business managers start from the grassroots level of the enterprise. I have been practicing step by step and have not systematically learned the knowledge about catering document writing. This has also brought certain troubles and troubles to the work of catering business managers - although many catering managers have clear marketing activity planning plans in mind, they just "cook dumplings in a teapot - they can't cook them if they have food in their stomachs" "Out", when formulating a catering marketing activity planning plan, you cannot come up with a real activity planning plan to express your ideas and inspiration. In fact, the format of writing the catering marketing activity planning plan is rules-based. We only need to grasp the main contents of the catering marketing activity planning plan, and then focus on these main contents step by step, adding our ideas and ideas into it. With inspiration, I believe you will be able to develop a comprehensive, creative and highly feasible catering marketing event planning plan. The catering marketing activity planning plan mainly includes three aspects: First, the preliminary market situation analysis of the catering marketing activity planning activity. It mainly includes the investigation of the market competitors of catering companies, the investigation and analysis of catering consumer groups, the analysis of the advantages and disadvantages of the catering brand itself, etc. This aspect of the content can use the SWOT analysis method; The second is the text of the catering marketing activity planning plan. It mainly includes the purpose of the marketing activity planning plan, activity time, activity promotion methods, internal department preparation of marketing activities, marketing activity cost budget, etc. This part of the content needs to be considered as comprehensive and detailed as possible; The third is catering. The feasibility, operability and effect prediction of marketing activity planning plans. The content in this aspect is mainly to predict the effect of this marketing activity plan, and is a "commitment" to the results of catering marketing activities. It is used to persuade other catering business managers and catering company employees. This aspect of content should not only be Be objective and scientific, and be full of information about your marketing activity plan. Only in this way can your catering marketing activity plan have the possibility to be implemented and achieve the marketing purpose. In the process of writing a catering marketing activity planning plan, depending on the specific situation, sometimes the media planning, advertising budget, summary report and other parts are specifically listed to form relatively independent copywriting. It is best to have a brief summary at the beginning of each section of the marketing campaign planning plan.

In each section, the source of the information used should be stated to add credibility to the marketing campaign plan. The following is an introduction to the detailed format of the catering marketing activity plan for our catering management managers: 1. Market situation analysis of the catering marketing activity planning plan 1. The current market size of the catering industry; 2. Sales volume and sales of catering competitors Comparative analysis; 3. Comparative analysis of market share of competing catering brands; 4. Analysis of market targets of age, gender, occupation, education, income, and family structure of catering consumer groups; 5. Advantages of competitive catering brand products and services Comparative analysis of shortcomings; 6. Comparative analysis of market area and product positioning of competing catering brands; 7. Comparative analysis of advertising costs and advertising performance of competing catering brands; 8. Comparative analysis of promotional activities of competing brands; 9. Comparison of public relations activities of competing brands Analysis; 10. Comparative analysis of pricing strategies of competing catering brands; 11. Comparative analysis of competitive brand sales channels; 12. Analysis of financial profits and losses of catering companies’ products in recent years; 13. Advantages and disadvantages of catering companies and competitive brands Comparative analysis; 2. Contents of the catering marketing activity planning plan 1. Before formulating the plan, the policy planners of the company's catering marketing activities must have in-depth and detailed communication with the company's top leadership on the company's future business policies and strategies. To determine the company's main policies.

Question 8: How to write a hotel and catering marketing plan. I will give you a hotel and catering marketing plan. I hope it will be helpful to you! Background information: The hotel (Samsung) was invested and built by a large hospital and is located in a remote area on the outskirts of the city. The catering department has 14 high-end private rooms and three halls (medium-grade decoration) that can accommodate 50 private tables at the same time (banquets such as wedding banquets). After half a year of operation, the catering department lost 350,000 yuan. I would like to invite all colleagues to provide critical comments on this first draft. Thank you very much! **Hotel Marketing Plan (First Draft) 1:** Actual operating data of the hotel's catering department from January to May: Project January, February, March, April and May cumulative catering turnover 228450 280626 207730 236718 223600 1177125 yuan hotel profit + - - - - -588,500 yuan average turnover from January to May/235,425 yuan/month. Hotel profit: -588,500 yuan, catering break-even turnover: 450,000 yuan (hospital target) gross profit margin 40%. The operating balance to achieve break-even: 450,000 yuan (target turnover) - 235,425 yuan (actual turnover) = 214,575 yuan (monthly balance) average/daily difference: 214,575 yuan ÷ 30 days = 7,152 yuan/day. Target turnover: 450,000 yuan/month, average daily turnover: 450,000 yuan ÷ 30 days = 15,000 yuan/day (target)

Summary of the above data: The goal of this marketing plan is to double the existing turnover times, with a gross profit margin of 40%. Achieve a true balance of payments within three months and establish a healthy hotel. 4. The management understanding of the modern hotel industry is not deep enough: the current hotel management is based on price competition, decoration grade competition, and dish competition from the past. , competition in social relationships, competition in services, and competition rising to corporate brand culture. As for the above five advantages, they are the foundation that the hotel must have to survive and develop. 5. The target customer group is not positioned accurately and is too narrow. (1) The hotel's reception services mainly focus on hospital customers, factory customers and related social relationships; (2) Wrong preconceptions about management: thinking that the hotel is located in a remote location and the surrounding environment is not ideal. It is difficult to get outside customers. (3) Business methods of waiting for customers 6. There is no corporate culture of **hotel: (1) Hotel culture is the values, hotel spirit and business philosophy shared by hotel employees. It is a kind of culture that permeates all activities of the enterprise. The content is the soul of the enterprise. The hotel is a labor-intensive and emotion-intensive industry, and hotel products are essentially the services provided by hotel employees. In the catering services of ** hotels, I believe that some service management and waiter services cannot keep up with the hotel's survival needs. (2) Hotel culture is generated with the development of the hotel industry and fierce hotel competition. Hotel competition is first product competition, then service competition, and finally cultural competition. Cultural competition is competition in the ultimate sense, a competition of a higher level and higher taste.

Cultural marketing requires hotels to train employees from the perspective of hotel culture while building material culture, integrate culture into services, and allow guests to feel the charm of culture. Hotel operators should let every employee understand the connotation of hotel culture and actively spread it in services. At the same time, hotel operators should integrate hotel culture into the management system so that the system reflects cultural orientation and humanistic care. Marketing Plan The purpose of marketing is to create better benefits, and marketing faces the market. Without the market, marketing is impossible. Without good marketing strategies and means, a better market will not be created, let alone Good performance, therefore, from the current market point of view, only by strengthening marketing can we expand into a larger market. 1. Establish image and create characteristics. Pay attention to the three-star hardware image of the hotel in the minds of guests and the public. Operate based on the good reputation of guests to increase the characteristics of the hotel. (Due to the relatively remote geographical location of ** Hotel, we call guests who come to ** Hotel guests from afar (relatives and friends); this is the service concept we have determined for ** Hotel one). 1. Enterprise development advocates the "80/20 rule", that is, 80% of the turnover of most enterprises comes from the repeat purchases or consumption of 20% of their loyal customer base, while the other 20% of the turnover comes from those 80% of loyal customers. % of disengaged customers. Many hotels lack research on the needs of the 20% of loyal customers, and have not considered how to attract them to stay, how to cater to their needs,... >>

Question 9: How to write a restaurant liquor promotion event? This should be written according to the nature of your restaurant. Just write it down and you won’t be able to use it at that time.

Question 10: If the restaurant business is not good, how to write a good promotion event? It can be exchanged through barter. Ways to increase customer traffic in your store.

Barter means bartering. You exchange your catering services for various services and goods, such as movie tickets, travel tickets, haircut coupons, pedicure services, car wash cards, and other daily Supplies etc.

During the exchange process, you get various benefits, and the other party will come to your store to spend money. As your store becomes more popular, your business will gradually improve.