What does new product POSM or POSM management mean?

New POSM refers to promotional materials that play an auxiliary role in sales, such as trial hanging flags, jumping cards, refrigerator stickers, store signs, banners, posters, price tags, bottleneck labels, tags, promotional souvenirs, on-site sales delivery, free samples, etc. In short, it is the act of handing out leaflets.

POSM management can quickly expand the readership of leaflets, actively seek readers, distribute leaflets on the street, or send them to newspaper boxes at the door of each household.

But also can effectively promote the corporate image to a new height, better show the products and services of the enterprise to the public, explain the functions, uses and advantages of the products in great detail, and interpret the cultural concept of the enterprise.

Extended data:

POSM leaflets can effectively enhance corporate image, better display corporate products and services, and explain the functions, uses, usage methods and characteristics of products. Now it has been widely used in exhibition investment, real estate investment and sales, school enrollment, product promotion, tourist attractions promotion, franchise promotion, brand promotion, hotel promotion, instruction for use, listing promotion and so on.

Its purpose and propaganda method can be divided into enterprise propaganda film, product propaganda film, public welfare propaganda film, TV propaganda film and investment promotion propaganda film. The promo is to plan, shoot, record, edit, dub, score, synthesize and output all levels of the enterprise in a focused, targeted and orderly way by making TV and movies.

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