Traditional Culture Encyclopedia - Hotel franchise - What kind of enterprise is the South African World Cup advertisement "China Yingli" and what does it do?

What kind of enterprise is the South African World Cup advertisement "China Yingli" and what does it do?

Simply put, solar workers

Yingli group

Yingli brand of Yingli Group was founded in 1987 and is headquartered in Baoding, Hebei. With strong technical force, we have hired experts and professors who have been engaged in photovoltaic research for many years and made outstanding contributions as guidance, and established long-term cooperative relations with many scientific research institutes, which has provided effective guarantee for the sustainable development of enterprises.

Brief introduction of Yingli Group

Yingli brand was founded in 1987 and is headquartered in Baoding, Hebei. In the past 22 years, Yingli people have created a unique operating model with unconventional thinking and strategy, and applied it to the subsidiaries, branches and affiliated enterprises of the Group, constantly reforming and innovating in management, technology and market. Yingli, with the spirit of keeping pace with the times and a mature and healthy growth track, constantly creates new values and maintains vigorous vitality. In particular, it conforms to the concepts of energy conservation and emission reduction, ecological protection, green energy and scientific development. Yingli has always maintained its brand advantage in different historical stages with its pioneering and advocacy spirit of independence and being the first in the world. Yingli gradually became a product brand, then a company brand, and went global. Especially in the field of new energy, Yingli's global brand strategy has established a high industry reputation in Europe and America. Yingli became a hit at the 20 10 World Cup in South Africa. Yingli, as a sponsor, successfully stepped onto the front desk and was known by hundreds of millions of people. Yingli Group is an international enterprise group focusing on new energy investment and management. At present, the Group actually controls nearly 36 subsidiaries such as Yingli Green Energy, Yingli New Energy, Yingli Energy (China), Liujiu Silicon Industry and Sheng Yuan Rongtong Company. Yingli Group adheres to the enterprise tenet of "high-tech, green industry and sustainable development" and is brave in pioneering and enterprising with the spirit of being the first. At present, Yingli is involved in the field of green energy industry, which is a diversified industry including energy, chemical industry, science and technology, industry, trade, finance, real estate, etc., with nearly 10,000 employees and localized production, trade and development in Europe, Asia, the United States and other countries. As a private enterprise, "Yingli" has become a pioneer on the road of new industrialization with China characteristics at a solid and steady pace, and has developed into a large multinational enterprise group. Yingli Energy (China) Co., Ltd. is a wholly foreign-owned enterprise invested and established by Yingli Green Energy International Holdings Co., Ltd. in Baoding National High-tech Industrial Development Zone, Hebei Province, China, with a registered capital of 654.38+0.2 million US dollars. Yingli China has a strong technical force, hired experts and professors who have been engaged in photovoltaic research for many years and made outstanding contributions as guidance, and established long-term cooperative relations with many scientific research institutes, which provided effective guarantee for the sustainable development of enterprises. Address of Chairman of Yingli Group: Miao Liansheng, senior economist, with more than 0 years of experience in solar photovoltaic field1year, and enterprise management experience of 2 1 year. He is currently a member of the Standing Committee of Photovoltaic Professional Committee of China Renewable Energy Society, and obtained a master's degree in Peking University in 2005. From 65438 to 0998, Yingli New Energy Company was founded as the general manager, undertaking the high-tech project "Demonstration Project of Polycrystalline Silicon Solar Cells and Application Systems" approved by the State Planning Commission, and introducing the international advanced production line of solar silicon wafers, batteries and components, which filled the gap in the commercial production of polycrystalline silicon solar cells in China. On June 8, 2007, he led Yingli Green Energy Holdings Co., Ltd. (YGE) to successfully land on NYSE, becoming the first photovoltaic enterprise in Hebei Province to be listed on NYSE. Main products and business: R&D, production, sales, technical consultation and service of silicon solar cells and related supporting products, fans and related supporting products, thermal power generation products, controllers, inverters and megawatt trackers; Design, installation and construction of solar photovoltaic power station project.

[Edit this paragraph] Group industry

Liujiu silicon industry co., ltd

Liujiu Silicon Industry Co., Ltd. is a wholly-owned subsidiary of Yingli Green Energy Holdings Limited (YGE). With YGE's rich experience in solar photovoltaic industry for more than ten years and accurate grasp of the development trend of polysilicon market, the company invested and established Liujiu Silicon Industry Co., Ltd. in March 2008. Its solar energy and electronic-grade polysilicon material project, with a total design capacity of 6,543,800,000 tons, will be completed in four phases. The design capacity of the first phase is 3,000 tons/year, and it is expected to reach the production by the end of 20 10. Origin of the name of 69 silicon industry: The first silicon ingot produced by 69 silicon industry has a silicon content of 99.9999%, from which the company name comes.

Tibet Yingli new energy co., ltd

Tibet Yingli New Energy Co., Ltd. is a high-tech industrial company established by China Yingli New Energy Co., Ltd. in August 2005 with an investment of 20 million yuan in the autonomous region, focusing on the research, development, demonstration and promotion of solar photovoltaic and photothermal products. China Yingli New Energy Co., Ltd. is a professional manufacturer of solar photovoltaic products established in 1998. It is the only high-tech enterprise in China and one of the four in the world that has a complete photovoltaic industrial chain from ingot casting, slicing, battery chips, battery components to photovoltaic system applications, and was listed on the New York Stock Exchange in June 2007. In order to realize local and long-term development, Tibet Yingli New Energy Co., Ltd. built Tibet's first and only photovoltaic production line in Dazi County Industrial Park in August 2006 with the support of production technology and management of the head office and the care and help of leaders and governments at all levels in the autonomous region, with a production capacity of 3 MW. At the same time, Tibet Yingli firmly grasped the market opportunity. It is planned to introduce battery production lines and solar household systems (controllers and inverters) suitable for plateau climate characteristics. Tibet Yingli will also become the only large-scale production enterprise in the autonomous region with a complete industrial chain of component packaging, application systems and batteries, filling the gap that the autonomous region cannot commercialize solar photovoltaic products. With the support of strong technical force and the management of modern enterprise management mode, Tibet Yingli has become a leading enterprise in promoting photovoltaic industrialization in Xizang Autonomous Region, and has successively passed the certification of ISO900 1 quality management system, ISO 14000 1 environmental management system and GB/T2800 1 occupational health and safety management system, in 2005. In more than two years of engineering practice, Tibet Yingli New Energy Co., Ltd. has trained an excellent engineering team, accumulated rich construction experience and application design data, and has strong technical research and development strength. It has independently designed and built a number of photovoltaic projects such as large-scale photovoltaic power stations and independent application systems. At present, Tibet Yingli has applications in independent power stations, communication, meteorology, household and other photovoltaic applications in Xizang Autonomous Region. On the 40th anniversary of the founding of Xizang Autonomous Region in 2005, Yingli donated a home solar power generation system worth 4 million yuan to Xizang Autonomous Region. Tibet Yingli's products and services cover the entire photovoltaic industry chain from the production of polysilicon ingots, silicon wafers, photovoltaic cells and photovoltaic cell modules to system installation. Tibet Yingli provides high-quality PV module products for PV system integrated installers and distributors in German, Spanish, China, American and Italian markets. After several years of market development, Tibet Yingli has initially formed a service, marketing and training network covering major districts and counties in Tibet, realizing information exchange and resource sharing among regions. The company has a perfect sales mechanism, high-quality marketing and service personnel, and always provides customers with high-quality, fast and convenient services. Tibet Yingli New Energy Co., Ltd. relies on the strong technical and scale advantages of China Yingli New Energy Co., Ltd. and the production capacity of Dazi Industrial Park. It is its responsibility to base itself on the local area, build Tibet and serve people in Xizang. With photovoltaic application as the core, it is committed to accelerating the photovoltaic industrialization process in Tibet and propping up this snowy blue sky with environmentally-friendly and clean energy. In addition, in order to realize diversification, Tibet Yingli invested and built a three-star hotel in Lhasa in April 2007-Yingli Hotel of Tibet Yingli New Energy Co., Ltd. The hotel is located next to the Archives Bureau, No.269 Luding South Road, Lhasa. It was built according to the three-star standard. The hotel has complete hardware facilities, including front office, housekeeping department, tea garden, business center, security department, car wash and other departments. The hotel has 36 rooms, including three suites, three business standard rooms, 25 standard rooms and five single rooms. There are 14 rooms in the tea garden.

Yingli Energy (Beijing) Co., Ltd.

Yingli Energy (Beijing) Co., Ltd. is a holding subsidiary of Yingli Green Energy Holdings Limited. The company mainly involves the production of solar cell modules, photovoltaic grid-connected and independent application systems, solar lighting equipment, solar street lamps, urban road and landscape lighting equipment, wind turbine controllers and inverters; Design, research and development, processing and installation services of solar megawatt tracker, thermal power generation system, wind-solar complementary system and other products. The company has the ability to undertake, design and build large-scale photovoltaic grid-connected power stations, and has participated in the construction of several megawatt large-scale photovoltaic grid-connected system projects in Germany, Spain and other countries. Through the project construction, a group of engineers and technicians have been trained for the design and construction of photovoltaic grid-connected projects, and rich experience in engineering design, construction, operation and maintenance has been accumulated. Yingli Energy (Beijing) Co., Ltd. also owns Yingli Shuntong (Beijing) International Freight Agency Co., Ltd., which mainly provides services such as import and export by sea, import and export by air, packing of origin, commodity inspection, customs declaration and domestic logistics.

Chengdu Yingli new energy co., ltd

Chengdu Yingli New Energy Co., Ltd. is located in Xindu District, Chengdu. It is jointly funded by Baoding Yingli New Energy Co., Ltd. and experts and technical business backbones of solar energy application research institute of Chengdu Hong Guang Electrician Co., Ltd. (formerly 879 Factory of Electronic Department). Mainly engaged in the research and development and application of solar cells and supporting products, it is one of the main professional units for the research and development and application of solar photovoltaic application products in China. The company actively makes use of more than 20 years' experience in research and development, production, sales and service of photovoltaic application products of Hong Guang Solar Energy Application Research Institute, as well as its customer base and sales service network in southwest regions such as Sichuan, Tibet and Yunnan. Relying on the technical and product advantages of Baoding Yingli New Energy Co., Ltd. in solar cell production and research and development; Constantly innovate and expand the application field of solar power generation to provide customers with high-performance solar power generation products. Build a platform to provide customers with solar photovoltaic application products and services. The company operates in strict accordance with the ISO9000 quality management system mode, and has established a quality assurance system from the procurement of raw materials and accessories to manufacturing technology, production equipment, staff training and after-sales service to ensure the excellent quality of products and services, thus ensuring the interests of customers. Main products: solar cell module, solar household power supply, solar street lamp, controller, inverter, uninterruptible power supply, charger, solar power supply for communication, solar repeater power supply, PHS power supply, walkie-talkie power supply, solar lawn and solar signal lamp. Industry: Solar equipment, photovoltaic cells, inverters, solar lamps, signal lamps, garden lamps, solar cells, other unclassified, lawn. Yingli solar power supply system plays an active communication role in earthquake-stricken areas. On May 2, 2008, an earthquake of magnitude 8.0 occurred in Wenchuan. Although all the houses and communication systems in this area have been destroyed, the solar intercom system provided by our company is basically intact and has played an active role in communication. In September 2008, in order to make the traffic police from Wenchuan County to Yingxiu Town convenient for traffic command and guidance of vehicles. Wenchuan County Public Security Bureau decided to install a set of walkie-talkie solar power supply at the top of the mountain next to Wenchuan County. The power supply system adopts two 130W solar cell modules produced by our company, which are fixed on the platform of the ordinary residence on the top of the mountain with angle steel brackets to provide power for the walkie-talkie. Chengdu Yingli New Energy Co., Ltd. is responsible for the design, installation and maintenance of the system. Since its installation in June 2004, it has been running smoothly for three years. During this period, the battery was replaced by the engineering installer of our company, which ensured the normal operation of the system. After the Wenchuan earthquake, all the houses and communication systems in this area were destroyed. The walkie-talkie solar power supply designed and built by our company is basically intact except for the damaged house. After simple maintenance, it was put into use and played an active communication role in Wenchuan earthquake relief. It is reported that in view of the positive communication role played by our company's solar power supply system in the earthquake-stricken areas, the local public security department urgently supplemented six sets, and immediately installed and used them, preparing to popularize and apply the power supply system in post-disaster recovery and reconstruction.

Hainan Yingli new energy co., ltd

Hainan Yingli New Energy Co., Ltd. is a high-tech enterprise specializing in the production and sale of solar photovoltaic products. Founded in 2009 by Yingli Energy (China) Co., Ltd., Hainan Development Holdings Co., Ltd. and Haikou Innovation Industry Investment Co., Ltd., the company is located in Shiziling "enclave industry" park of Haikou National High-tech Industrial Development Zone, covering an area of 305 mu, with a registered capital of 500 million yuan. Relying on the strong photovoltaic production technology advantages of Yingli Group, the most complete enterprise in the global industrial chain, and the strong local resource advantages of Hainan Holdings and Haikou Venture Capital, Hainan Yingli New Energy Co., Ltd. launched the project of "annual output 100 MW complete industrial chain" to make every effort to build a photovoltaic industrial base in Hainan Province. The project has been highly concerned and supported by the main leaders of Hainan Provincial Party Committee, provincial government and governments at all levels. Wei Liucheng, Governor Luo Baoming, Secretary Chen Ci, Mayor Xu Tangxian and other key leaders of Hainan Province and heads of relevant departments personally attended the project signing ceremony held on July 6 +7, 2009. The total investment of the project "annual output 100 MW polysilicon solar cell complete industrial chain" is 767150,000 yuan. The main construction content is a complete photovoltaic industrial chain from ingots, chips, batteries to components, and the designed annual production capacity is 100 MW solar cells. The project started in August 2009, and it is planned to be put into production in May, with an annual output value of 2010.35 million yuan, a profit of181380,000 yuan and a profit and tax of 226.73 million yuan, which can provide 1200.

Dongligu International Hotel

Electric Valley Jinjiang International Hotel is a five-star hotel invested and built by Yingli Group and managed by Jinjiang International Hotel Management Company. It is also the first landmark building in Baoding that integrates reception, entertainment, catering and valley exhibition. The design concept of "Electric Valley Jinjiang" is to define it as "metal and glass fashion". The whole design fully absorbs international fashion and high-quality modern design elements, and integrates the building energy-saving solar photovoltaic glass curtain wall into the overall design. The advantages of solar glass curtain wall are: shading, environmental protection, energy saving, sound insulation, beautifying buildings, good light transmission, power generation, reducing work and management costs and firm structure. The whole building adopts sewage source heat pump system for heating, cooling and domestic hot water supply, which improves the utilization efficiency of renewable energy. The application of solar grid-connected power generation technology, BIPV technology and sewage source heat pump technology will comprehensively enhance the overall image of "China Electric Valley", and a green, environmentally friendly, original ecological and humanized CBD will be presented to the world.

Baoding Shengyuan real estate development co., ltd

Baoding Shengyuan Real Estate Development Co., Ltd. was established on February 29, 2006 with a registered capital of 1 100 million yuan. It is a wholly-owned enterprise of Baoding Sheng Yuan Rongtong Trading Co., Ltd., and it is a company specializing in real estate development and management. Baoding Shengyuan Real Estate Development Co., Ltd. is an enterprise specialized in real estate investment and development under Yingli Group. Adhering to the essence of Yingli corporate culture, the company carries forward the spirit of "saving resources and creating harmony" and advocates the development concept of "quality makes life". Since its establishment, the company has been committed to developing projects from the perspective of humanization and ecological protection, and strives to make each project not only a highlight of urban development, but also a natural continuation of urban history and context. In the process of real estate development, the company pays attention to improving building quality, improving living environment and promoting international conferences and exchanges as one of the comprehensive international business five-star hotels; Located in the core area of China Electric Valley, Baoding, it is the first building in China that combines solar photovoltaic glass curtain wall with architecture, becoming the national new energy and energy equipment industrial base and the concept that China Electric enters the harmony between man and nature. At the same time, we should strive to carry forward the history and culture of the motherland and advocate a healthy and civilized life concept. The company is building Diangu Square, a renewable energy demonstration project promoted by Baoding Ministry of Construction. For the first time in China, this project adopts solar photovoltaic glass curtain wall grid-connected power generation system and sewage source heat pump technology, fully absorbs international fashionable and high-quality modern design elements, and its biggest highlight is to fully consider the concept of harmonious coexistence between man and nature. Sheng Yuan Real Estate takes it as its responsibility to comprehensively improve the living standard of human settlements, and strives to build a brand of China real estate.

Baoding ying Li shui Niu logistics co., ltd

Guoxiang breeding

Founded in April 2008, with a registered capital of130,000 yuan, the company is a large-scale joint-stock private enterprise dedicated to the breeding, development and sales of excellent breeding pigs and commercial pigs. Relying on China Agricultural University, China Academy of Agricultural Sciences, Hebei Agricultural University and other scientific research institutes, the company has built a new production base project with an annual output of 654.38 million commercial pigs. The total investment of this project is 65.438+0.2 billion yuan, which is located in Niudian Village, a national civilized ecological village in Dingzhou City, Hebei Province. The project covers an area of 600 mu, with newly-built modern pigsty, supporting feed factory, development laboratory and office area of about 50,000 square meters, and 60 sets of feed processing equipment, breeding equipment and scientific research and development equipment. It is one of the largest commercial pig intensive breeding production bases under construction in China. The first phase of the project with an annual output of 50,000 commercial pigs is about to be completed. 44 modern pig houses have been built, covering an area of 65,438+6,000 square meters, with a large feed factory of 5,000 square meters and supporting office areas, dormitories and laboratories of 2,000 square meters. It is expected to be put into operation at the end of this year 10.

Yingli Shuntong (Beijing) International Freight Agent Co., Ltd.

Yingli Shuntong (Beijing) International Freight Forwarding Co., Ltd. is a wholly-owned subsidiary of Yingli Green Energy Holdings Co., Ltd. (listed on NYSE on June 8, 2007), a first-class freight forwarding enterprise approved by People's Republic of China (PRC) and the Ministry of Commerce, and officially registered in the Administration for Industry and Commerce, and a member of china international freight forwarders association. Main business scope: to undertake logistics business such as import and export by sea and air. Specifically, it includes: cargo collection, booking, warehousing, container transshipment, assembly and unpacking, settlement of freight and miscellaneous fees, customs declaration and inspection, logistics and consultation. With rich industry experience, advanced logistics management concept, excellent professional team, perfect domestic and foreign agent network and information system platform, the company provides you with global logistics services! The Ministry of Maritime Affairs has an annual export volume of 6000TEU and an import volume of 3000TEU, and maintains close cooperation with world-class shipping companies such as CMA, Hanjin, Maersk and COSCO. At present, the total annual import and export volume of the Ministry of Air Transport is about 5,000 tons.

[Edit this paragraph] Public welfare activities in recent five years

Since its establishment, Yingli has actively participated in public welfare undertakings. In the past 265,438+0 years, Yingli has donated tens of millions of dollars and materials to remote mountainous areas and poverty-stricken areas in Tibet, Xinjiang, Qinghai and Hebei. Public Welfare Activities of Yingli Group On September 13, 2008, Chairman Miao Liansheng led a team to Huining, Gansu Province to attend the launching ceremony of donating photovoltaic power station to Sanfangwu Middle School, with a total donation value of 2.329 million yuan. Yingli people make unremitting and generous contributions to the teaching assistant cause. As the secretary of Huining County Committee often said at the donation ceremony, Yingli's donation brought more spiritual wealth to Huining than a solar photovoltaic power station. At 9: 00 am on July 3rd, 20081,on the occasion of the 8th anniversary of the founding of the People's Liberation Army of China, Miao Liansheng, chairman of Yingli Group, led some veterans and employees of the Group to the Second Artillery Retirement Center in Baoding, bringing edible oil, fruits and other condolences to the retired veteran cadres, bringing festive greetings to everyone. On May 3rd, 2008, Yingli donated1107.51260,000 RMB and 200 solar flashlights to the disaster area, offering the love of Yingli people. On June 5438+065438+1October 65438+July 2007, Yingli organized employees to "give love to send warm" in poverty-stricken areas, and * * * donated 2 1.88 million yuan. On the morning of June 26th, 2007, Yingli donated RMB 200,000 to the Provincial Charity Federation in Fu You Hospital, Hebei Province, and this donation was distributed to volunteers in Hebei Province 14 working in Africa. On June 5438+1October 65438+March, 2006, Yingli employees spontaneously donated 50,000 yuan to retired veteran cadres and poor employees. On August 24th, 2005, to celebrate the 40th anniversary of the founding of Xizang Autonomous Region, Yingli donated 400 sets of solar power generation systems and 20 sets of solar car-mounted oxygen generators to Tibet, with a total value of 4 million yuan, which will be used to improve the production and life of people in Tibetan pastoral areas. On May 30th, 2005, Yingli donated three sets of solar lighting systems and a batch of school supplies to Lujiaying Bridgette Primary School, Zhangji Town Central Primary School and Xishungou Primary School in Youlougou Township, Zhangjiakou City, Hebei Province. On September 27th, 2004, Yingli donated two sets of independent solar power generation systems worth 50,000 yuan to Xinjiang Altay Military Division, and Deputy Commander Dong of Xinjiang Altay Military Division accepted the donation on behalf of the military division. On February 27, 2003, Yingli donated two sets of solar photovoltaic power generation systems worth 200,000 yuan to the people in the disaster areas after learning about the Jiashi and Bachu earthquakes in Xinjiang, sending light to the people in the disaster areas. Yingli and 20 10 World Cup in South Africa In February this year, Yingli Green Energy Company from Baoding, China signed an agreement with FIFA to become the official global sponsor of 20 10 World Cup in South Africa. This is not only the first enterprise in China to win the global sponsorship of the World Cup, but also the sponsor of the first renewable energy company in the world to enter the World Cup. Under the background that China football missed the World Cup, Yingli Group actually became the embodiment of the "China element" of the World Cup. It is reported that Yingli Energy will "play" 64 games in the World Cup in South Africa. In every 90-minute competition, Yingli will have 8 minutes of rolling advertising time for stadium advertisements, highlighting Yingli's product features and emphasizing China elements. In addition, before the 20 14 World Cup in Brazil, Yingli can only find other new energy sources if it does not continue to sponsor.