The Importance of Hotel Personalized Service

The importance of hotel personalized service lies in meeting customers' personalized needs and discovering new opportunities.

1. Meet the individual needs of customers and build their own unique service brand.

Customer demand is the starting point and destination of hotel business activities. The needs of customers are diverse, and customers' preferences and requirements are often different from hotel regulations. In this case, the service personnel are required to deviate from the standard operating procedures appropriately and provide special services flexibly according to the specific requirements of customers.

2. Look for new opportunities and seize new markets.

Where there is demand, there is opportunity. Customer demand is the source of hotel wealth. The needs of customers are constantly changing. Hotel operators should constantly study customers' needs, improve and adjust hotel products and services according to customers' needs, create new profit opportunities and seize more market share in the fierce market.

Extended data:

There are problems in personalized service of hotels.

1, hotel standardization is not clear, which will confuse personalized service and lead to mistakes.

2. The hotel lacks the collection, arrangement and effective circulation of guest information needed for personalized service. If the room attendant accidentally discovers the guest's personality characteristics at work.

3. In service training and management, there is still a phenomenon of "five light and five heavy", which makes it difficult to improve the level of personalized service. Namely: emphasizing knowledge, rote memorization, standardizing procedures, going through the motions according to seasons, and being famous on the commendation list; Light should learn, light practical operation, light personality characteristics, light long-term practice, light analysis, summary and promotion.