Advantages and disadvantages of cooperation between Beijing Marriott Bulgari Hotel

Cooperation advantages of Beijing Marriott Bulgari Hotel: brand advantages and product innovation. Disadvantages: cost pressure and management difficulty.

1, Advantage: Brand Advantage: Marriott and Bulgari are well-known brands in their respective fields. The cooperation between the two brands can give full play to their respective brand advantages and enhance brand awareness and reputation. Product innovation: Cooperation can promote product innovation and provide customers with more diversified and personalized services and products.

2. Disadvantages: Cost pressure: The cooperation between the two brands may involve high costs, such as brand licensing fees and advertising fees, which may cause certain pressure on the hotel's operation. Management difficulty: the cooperation between the two brands needs effective management and coordination. If the management is not good, the cooperation effect may be poor.