The Development Course of Free Imported Food

In 2003, a macro survey was conducted on the global grain market.

With China's integration into the world trade, the national economy has doubled, and the huge potential market with a population of 65.438+0.3 billion attracts imported brands to explore business opportunities in China. Some international food suppliers are no longer satisfied with four or five-star hotels and high-end hotels in developed cities in China, but expect to enter the mass consumption market in China. In Europe, Italian olive oil exports to China are growing rapidly, and France is one of the largest agricultural food suppliers in China. In North America, China is the fourth largest agricultural export market in the world. According to the data, since China joined the WTO, the tariff on imported American food has dropped by more than 50% on average, and the price has also dropped by 10% and 40%. Hundreds of American soybeans, pistachios, almonds, prune beef, chicken, California raisins, Sunkist oranges and other foods have entered the China market on a large scale. At present, China is the largest import market of pistachios in the world, accounting for more than 10% of the global annual output of pistachios. In Southeast Asia, according to the data of Royal Malaysian Customs, China is the largest buyer of Malaysian palm oil, followed by India. In Oceania, dairy products exported from New Zealand and Australia almost occupy the China market. Japanese and Korean condiments, such as soy sauce, mustard, curry and sauces with special tastes, enter the condiment market in China through various channels. Typical products that hit the China market are some delicate and delicious snacks, such as candy, biscuits and chocolate. Imported food contains a very rich variety, which provides convenience for meeting the needs of Chinese consumers, and its impact will be long-term. Jiadi Group has extensive contacts with outstanding brands around the world, and imported ten series of products and tens of thousands of varieties from Europe, America, Japan, Korea, Southeast Asia, Hong Kong, Macao and Taiwan. At the same time, by strengthening exchanges and long-term and stable cooperation with food industry associations, chambers of commerce and guilds in various countries, Jiadi Group will eventually extend its influence in the Asia-Pacific region and the global trade industry to Chinese mainland, and give full play to its role and efficiency in the imported food industry.

In 2004, a special survey was conducted on the imported food market in China.

The research scope includes consumer survey, industry survey and business survey. Through the questionnaire survey of nearly 50,000 people in more than ten big cities such as Beijing, Shanghai and Guangzhou, it is found that consumers have a strong pursuit of imported food with fashion, quality, identity and health. According to the survey of imported food consumption index, 50.3% of imported foods like popularity, fashion and novelty; Between popularity and practicality, I prefer popularity, accounting for 44.1%; Like to buy exotic products, accounting for 60.4%; Willing to spend more money on imported healthy food with high quality and high added value, accounting for 59.4%; Eating international brands can improve a person's sense of identity, accounting for 57.6%; I prefer foods that are good for health and beauty, accounting for 71.9%; Fruity foods that like to enjoy exotic characteristics and natural ingredients account for 69%.

Integrating industry and social resources in 2005

In view of the present situation of fierce competition, low concentration, high proportion of small and medium-sized enterprises, low technical level, serious homogenization, fierce price competition, narrow profit margin, weak international competitiveness, poor quality and low grade in China food industry, Jiadi enterprises adopt the strategy of "surpassing the present situation" and "attacking the market", and integrate domestic target markets, consumers, food enterprises, commercial enterprises, logistics enterprises and related majors in universities through macro and micro means. Combining regional advantages and advantages, we will build a first-class platform for joining imported food, attract industry practitioners and managers, investors and partners to join the Jiadi business family, and create a new pattern of imported food industry in China.

In 2006, senior officials of Jiadi Group visited the mainland.

Five senior executives of Hong Kong Jiadi (Asia-Pacific) International Enterprise Group conducted field trips in China, Guangzhou, Wuhan, Chengdu, Xi, Hangzhou, Shanghai, Beijing and Shenyang for more than three months. Through the understanding of the operating status and market environment of imported food in the Mainland, combined with expert argumentation and relevant statistical data, I deeply feel the huge market space in the Mainland of China, and I am full of confidence and expectation for expanding the imported food market in the Mainland.

In 2007, Guangzhou established a logistics distribution center.

Guangzhou, adjacent to Hong Kong, has a unique geographical advantage and has always been a transportation hub and logistics center in South China. New Baiyun Airport is the most important international airport in southern China, and its radiation capacity will reach all provinces in southern China. Guangzhou is also the most important train transportation center, expressway center and port center in South China, and also the urban express railway center in the Pearl River Delta. This superior location and transportation advantage make Guangzhou the most important logistics center in the Pan-Pearl River Delta and Guangdong, which can radiate from top to bottom, and the transportation is extremely convenient. The distribution center adopts the world's advanced logistics information technology: electronic data exchange, bar code, radio frequency tag identification system, geographic information system, global positioning system, franchise system, ordering system, distribution system and information inquiry system. To realize fast, safe and efficient logistics distribution and ensure smooth distribution.

Chinese mainland market was launched in 2008.

Jiadi enterprises began to implement the development plan of franchise network system, and developed the Chinese mainland market by "whole store export mode", which will create good opportunities for people of insight who are interested in investing in imported food.

2009 Imported Food Specialty 1 No.

2008-2009 is destined to be an extraordinary two years of freedom, relying on the advantages of all aspects and the unremitting efforts of free people. In just two years, more than 500 franchise stores have been developed in various provinces, municipalities and autonomous regions in the mainland, with high brand awareness and reputation, and they have become the number 1 of imported food franchise.

20 10 freely enters the brand expansion period.

If the past two years have been successful, then 20 10 will be the most extraordinary year of freedom. The successful operation of imported food has laid a solid foundation for the brand expansion of "Freedom". Freedom will shift from "monopoly of imported food" to diversified management of imported food, Italian ice cream and Taiwan Province bubble tea, and realize the brand expansion from imported food to leisure food.

20 1 1 Free East China Branch (Nanjing Branch) was formally established.

One big step a year, three years leap forward, freedom is the cradle of constantly realizing dreams and creating miracles. Today's freedom has reached the mature development stage of expanding its scale again. The establishment of Freehand East China Branch (Nanjing Branch) is an inevitable requirement for free scale development, strong strength and going global. Free East China Branch continues to adhere to the modern operation mode of free headquarters, conforms to the strategic planning of the market, and continues to replicate successfully. Freedom leads the industry trend with advanced consciousness, goes forward bravely, becomes bigger and stronger, and is determined to build the first brand focusing on snack food. Let's remember this day, which will surely be a brilliant stroke in the free wind and rain journey.