General Manager of He Jing Kunming Xie Ying Technology Co., Ltd.

Executive member of YBC National Youth Committee, an advanced individual in employment and entrepreneurship in Kunming, and one of the top 100 national entrepreneurs in 2009 and 20 10. Yunnan Information Daily's "Golden Idea" for Entrepreneurship and Achievement of Student Boss (A07 Edition, May 2009 14). He Jing, a guest of Kunming TV's "Two Scores" column, talked about their entrepreneurial experience. Sina.com 2009, 20 10 China University Students' Entrepreneurial Rich List was selected as the Top 100 in China. Yunnan TV station? Five USB flash drives started, and the students of Southwest Forestry College were among the "entrepreneurial rich". The top players of China University Student Entrepreneurship Award 10 were selected as the top players in China 10. Selected as 20 10 Yunnan excellent college students' entrepreneurial deeds propaganda group to tour and preach in colleges and universities in Yunnan province. 20 1 1 On May 23rd, 2008, I was a guest in the first live broadcast room of Kunming TV Station. 20 12 On April 28th, He Jing, a new entrepreneur born in 1980s, was selected by Yunnan TV Station as the 4th Yunnan Youth Entrepreneurship Governor Award.

..... The college students who started from five USB flash drives are "entrepreneurial tycoons"

20 1 1 China Alumni Association Network and 2 1 Century Talent News jointly published the "20 10 China University Students' Rich List", and he entered the top 100 in China with assets of 1.5 million. With a briefcase under his arm, he began to walk cheerfully. Since he sold five USB flash drives, he has been supported by the Youth Business China YBC and the Kunming Municipal Committee of the Communist Youth League. He is determined to make the company "the first brand on campus in Yunnan Province" step by step. On March 20 10, He, as the youngest representative of outstanding college students' entrepreneurship, used his personal entrepreneurial experience in Yunnan Agricultural University, Dianchi College of Yunnan University, Kunming University of Science and Technology, Southwest Forestry University, Dali College and other universities, and advocated that college students "contribute to society with knowledge and serve the people with talents". And in the third Entrepreneurship Competition held by China University Student Entrepreneurship Network, it broke into the top ten in China by virtue of its strength and won the China University Student Entrepreneurship Award. Now, he has bought out the exclusive right to operate table advertisements in 22 universities in Yunnan. With his own efforts and more and more support, this "entrepreneurial billionaire" has a new goal: to solve 300 jobs in five years and drive 6,543,800 students to start businesses.

On April 29th, 20 12, Li Jiheng, deputy secretary of the provincial party committee and governor, Luo, deputy director of the Standing Committee of the Provincial People's Congress and vice chairman of the Provincial Political Consultative Conference, and the secretary general of the provincial government awarded him the 4th Yunnan Youth Entrepreneurship Governor Award, becoming the youngest winner.

The day I want to be a "big tree", I entered the school.

"If you are a grass, people will not pity you because you are trampled, because people will not see you, so I want to be a big tree." In September 2005, at the age of 19, he entered the gate of Southwest Forestry University for the first time with the tuition of 10000 yuan raised by his parents. Thinking of the grim employment situation four years later, he told himself with such a motto that he should strive to have a platform of his own during his college years so as to have more opportunities than others under the same conditions.

In order to find a platform to display his talents, he chose to join the student union. Every time he carries out activities, he is always the first to go and the last to do every little thing well. Once the college held an interesting debate contest for college students, and he took the initiative to undertake the "great responsibility" sponsored by Lala. From asking students to asking the company for money, his mind was blank, but he carried it all by himself. I can't sleep every night, because there are too many things to plan, and everything has to start from scratch. Two months later, in addition to the sponsorship fee of 1 10,000 yuan, I also gained valuable experience.

In his junior year, as the president of the student union, he had a "platform of his own", so he began to hold a series of activities on college students' career planning. Strong communication skills, gradually expanding contacts, "getting to know people from all walks of life in the school", he is still very emotional. "Without this platform, maybe I'm still hitting a wall to find a job."

Start a business from 5 USB flash drives

When talking about the difficulty of starting a business from scratch, he felt a lot. "I was born in a rural town in Yibin, Sichuan. My parents worked in a shoe sole factory in Zhejiang from my freshman year to my third year in college. I haven't seen my parents for six years and my family is very poor. When I was admitted to the university, I transferred the public house I had lived in for more than ten years and took more than 10 thousand yuan to go to the university. Speaking of starting a business, I have no extra money. At that time, I took the business plan to participate in the competition to convince the enterprises that might cooperate. After many failures, I got the first batch of goods with my student ID card and ID card, and started my internship life with five USB flash drives. I slowly began to accumulate funds and borrowed 30 thousand yuan from my cousin to run the company.

In March 2008, Southwest Forestry University held the first college students' entrepreneurship competition, which made him really start his own business. With the cultivation of the student union platform, he teamed up with several brothers who usually work together and began to write a business plan, the content of which is how to use the university platform to start a business. "After writing, everyone was too excited to sleep." The next day, with a plan, I began to "borrow money" from the merchants. He said frankly, "At that time, there was no marketing strategy and no operating model. Now it seems that the plan at that time was naive. " However, after planning, it still got the support of the school.

"As long as you can give us the goods, I promise to sell them to you well. I have at least 10 ways to help you sell it. " At that time, he shuttled between various businesses with a plan every day, describing the prospect of cooperation for them. The last merchant was moved by his patience and gave him five USB flash drives to sell. In order to sell these five USB flash drives, he set up a stall with several colleagues. "The price of this product is 50 yuan, and the market price is 90 yuan." He clearly remembers that they set the "selling price" of these five USB flash drives as 70 yuan. Cheaper than the market, coupled with the trust between students, the U disk was sold quickly. With the earned 100 yuan, he spread more goods and began to publicize them to his classmates and the college. The lower price makes students choose to buy goods from him, and some classes even start to buy products in groups. A month later, almost all the people in the digital city knew his name, more merchants began to distribute goods to them, and he also earned the first bucket of gold in his career.

I remember it was when he had just graduated. Because the company is small in scale and the treatment is not very good, many colleagues choose to leave. At first, he didn't know how to stay, so he left one by one. He really feels lonely and wants to give up. Just then, Kunming Municipal Committee of the Communist Youth League provided him with a senior entrepreneurial mentor, Mr. Zhao Yun, Chairman of Paili Electronics, and also signed the Entrepreneurial Mentor-Entrepreneurial Youth Agreement. Teacher Zhao Yun described the relationship between them as teachers, friends and relatives, and told them a lot of truth. He gathered wealth but scattered people, and gathered wealth to carry morality, so that he could often go home and have a look. All afternoon. Under the guidance of Mr. Zhao, he gradually learned what a mind is, and what he can share with others is called a mind. Later, he distributed his shares to the backbone of the enterprise and retained the company with more advanced management concepts.

Along the way, he has always been regarded as a legend and a lucky man, but he also believes that opportunities are reserved for those who are prepared. Because of his poor family, he often asks himself to work harder than others in order to get attention and success. On the one hand, I work hard. On the other hand, I feel that only by being a person in advance, being honest, modest and virtuous can I handle things. Walking on two legs can make you walk more steadily and further.

"1000 students will be encouraged to start businesses in five years"

Their company's development philosophy is * * * win, inspiration and foresight, adhering to the traditional culture of harmony between man and nature in China, and adhering to the win-win situation of society, nature and enterprises in the direction of enterprise development; In the profit model, we insist on a win-win situation for enterprises, partners and employees, and a win-win situation for customers, universities and enterprises in specific business.

The development of the company takes the all-round development of people as the starting point and the foothold, takes giving full play to people's enthusiasm and creativity as the core driving force of enterprise development, takes the mission of encouraging college students and young elites who are interested in starting businesses, and carries out business such as business service kiosks, campus media marketing, business training and campus internship, so as to finally realize the win-win goal of college students' starting businesses, beautifying the university environment and promoting corporate brand promotion.

He has six offices in the College Students' Venture Science and Technology Park in Lianhua Campus of Kunming University of Science and Technology. About 180 square meters of space is filled with all kinds of digital products, and the walls are covered with many honors. He is sitting on a bench with several entrepreneurial partners, discussing how to let his campus media enter Chenggong University Town.

"Do you look rich?" Pointing to his humble office space, the "university entrepreneur" smiled. In March 2008, Kunming Win-Win Technology Co., Ltd. had a registered capital of 654.38+million yuan and more than 30 employees. In these four years of hard work, these people have become the backbone of the company's business. The average salary of these employees has reached more than 3,000 yuan, which will soar to more than 4,000 yuan at the beginning of each new semester. The company has three real-life shops, 16 colleges and universities and college students' joining points, 57 restaurants in 22 colleges and universities, and 18 the right to publish frame advertisements in colleges and universities. The annual turnover of the company can exceed 3 million, and the registered capital of the company has also increased to 1 10,000.

"Thanks to the Youth League Committee for providing an interest-free loan of 50,000 yuan for entrepreneurship." He said that he faced great economic pressure in the early days of the company. At this time, China Entrepreneurship International Plan (YBC) gave timely help, and actively strived to provide more interest-free loans for the company's entrepreneurship while providing entrepreneurial policy guidance.

With venture capital, he is planning bigger projects. "Integrate campus media resources and become the focus media in Yunnan market". He said that the media in colleges and universities are still at a low level, and posters are posted all over the wall. In order to put up a poster, even vicious competition, you put it up and you tear it up. He hopes to improve the overall quality of campus advertisements, standardize the placement of commercial advertisements, and realize the company's profit by installing LCD screens in battery cars, dormitories and other places on campus. Talking and laughing, he showed his usual self-confidence. His company bought out the exclusive right to operate table advertisements in 22 universities in Yunnan and became the "advertising king" of Yunnan universities.

"We will focus more on developing projects suitable for college students' entrepreneurship and let more college students operate. "He plans to solve the employment problem of 1000-300 people in five years, provide 2,000-3,000 work-study jobs, and influence and drive 1000 college students with entrepreneurial aspirations to achieve employment through the' Kunming College Students Entrepreneurship Alliance', so as to truly make' Winning with sincerity' the first brand on campus in Yunnan Province and the favorite entrepreneurial brand of college students.

As the most influential entrepreneurial team of college students in Yunnan Province, it has taken a solid step to build the first brand that affects universities in Yunnan Province and even the whole country. The team brings together many outstanding entrepreneurial talents of college students in Yunnan Province, which will surely become a positive force to promote the independent entrepreneurship of colleges and universities and build a broader stage for college students. Under the specific support and guidance of the Yunnan Provincial Committee of the Communist Youth League, the Education Department and other relevant departments, the team actively explored ways to combine college students' entrepreneurship and employment with a more pragmatic work style. He and his colleagues are full of lofty sentiments, making careful preparations for the establishment of the first "practical training base for college students' self-employment".