Is children's professional experience the future industrial development model?

I have taken my children to a professional experience hall before. The venue operation is very good, the service is very good, I have a good time, and the entertainment method is generally ok. The only dissatisfaction is that there are too many people and too few seats in the waiting room. I was really tired after standing for a long time to find a seat.

With the opening of the national "second child" policy, all parts of the country believe that the children's industry is bound to be the future development trend, and child-driven consumption has prompted more and more wallets of merchants. From the preparation and operation of the first children's professional experience park in China in 2008 to now, the children's industry has been in a hot situation, investors are very optimistic about the future pattern of the children's industry, and new venues are also under construction.

The brand marketing of children's professional experience was copied and used by the merchant model after the successful operation of the venue, and various marketing models were applied in different venues to drive the overall consumption of the venue.

The eighth week of towns: a multi-pronged model

After three years of preparation, the town was officially launched in Shanghai at the end of 2008. On Sunday, the town has a business area of nearly 7,000 square meters and more than 50 experience venues, covering more than 70 kinds of role-playing games. Children tickets weekend 180 yuan, weekdays 130 yuan. Like the real society, most experience places have their own role costumes, so children can fully experience the workflow of related occupations. There are Bank of China (60 1988)(60 1988), China Eastern Airlines (600115) (60015), Yakult and KFC. So on Sunday, I directly copied some professional uniforms of the sponsors of the theme pavilion, such as captain's uniform, fireman's uniform, medical clinic and so on. To help children quickly enter the work role. ? At the beginning of 20 10, the town opened a duty-free shop last Monday, and brands such as ALEX, Cat Engineering Vehicle, Carrera Digital Racing, Lego and Babu Bean have settled in. Products include educational combination, hands-on assembly, electric remote control and so on. At the same time, the peripheral products of its own brand also expanded to stationery, home, clothing and other fields on Monday. At present, the town has been operating in Shanghai, Guangzhou and Wuhan on Monday.

For example, the world: testing brand models.

For example, on the second floor of the World Shopping Center, there is a world children's professional experience venue, which together with the shopping center becomes a multi-format business consortium. For example, the world not only brings economic benefits, but also undertakes the functions of passenger flow introduction and resource integration, not only introducing passenger flow (children+parents), but also transforming it into passenger flow of other formats (such as catering, supermarkets, clothing, entertainment, etc.). ) and promote consumption.

Cool bella: Cultural Industry Model

Cool bella experiential education is inspired by Kidzania, and the investors include Hunan Publishing Group and Hunan Zhiyu Investment Co., Ltd. The whole site construction is planned and participated by Japan TPO Planning Company (a famous Japanese theme park project planning company), including site layout, process setting, props setting, safety consideration, comprehensive construction and team quality construction. Under the guidance of the Central Committee of the Communist Youth League and the Central Civilization Office, cool bella, which opened in June 5438+February 65438+July 2009, has built a Changsha Youth Experience Education Base, which receives more than 2,000 tourists every day on average and has 77 occupations to choose from. Tickets 150 yuan.

Cool bella is developing an education model in a nationwide chain, expanding its product line to animation, online games, derivative goods, publications and other industrial chains. In the investment agreement signed with Shenyang Shenbei New District on July 3, 20 10, the project was defined as cool bella Cultural and Creative Industry Base in Shenbei New District, with a total investment of 500 million yuan, covering an area of 172 mu, aiming to build the headquarters of cartoon in China and the northeast headquarters of vocational education experience base. The project includes youth experience education area, toy kingdom experience area, animation culture derivative R&D and production area, parent-child hotel experience area and related supporting areas, among which cool bella Youth Experience Education Museum is an indoor theme simulation city, with children aged 3 ~ 15. Toy Kingdom is a toy experience promotion project jointly built with famous Japanese toy companies, which will narrow the distance between toy manufacturers, brand operators and children and promote the diversified development of toy manufacturing industry. The parent-child hotel experience section is a revision of the traditional hotel industry, emphasizing children's participation in all aspects of management and paying attention to the concept of family parent-child.

The biggest difference with children's amusement parks is that children's professional experience can be branded; Compared with projects in amusement parks, role-playing in professional experience not only emphasizes the importance of design, but also emphasizes the action of projects. It should be both informative and interesting; Its model is not complicated, and the demand is visible. The design and operation of children's professional experience hall can be said to be very important. If we act properly, we believe that the industrial development model of professional experience will be recognized and welcomed by people.