Product introduction of Precision Sunshine Media Group

China high-end community light box commercial brand, founded in 2007, is the pioneer and leader of community light boxes in China. As the first media in China's wealth life circle, precision media covers nearly 3,000 high-end properties in 20 cities including Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, Xi 'an, Changchun, Wuhan, Hangzhou, Zhengzhou, Dongguan and Foshan, and has tens of thousands of light boxes. It also provides the brand with value-added services such as LED promotional information release, DM and public relations activities for the same target consumer group, effectively spreading the brand's image and voice in the market.

Product positioning: the first media in China's wealth life circle

Purpose of communication: high-end, accurate and effective.

China's first high-end lifestyle magazine was founded in 1998. LIFEXPRESS always adheres to noble cultural accomplishment, pursues high-quality lifestyle and ideas, extracts the essence of excellent products, upholds a unique perspective and in-depth reading content, and selects top international brands, cultures and places. Let readers know the latest fashion information and experience the little-known elegant and fashionable lifestyle. From the perspective of cultural depth and appreciation, magazines dig deep into the connotation of luxury goods and provide unique private experiences for magazine service leaders and wealth elites. From jewelry watches to automobile topics, from fine products to appreciation, from rare brewing to delicious food, from masters to albums ... a series of soul enjoyment, leading the noble trend of fashion, providing customers with exquisite and high-quality all-round life guidance that meets their identity needs, and creating exclusive reading materials for the wealthy. Magazines adopt foreign popular layout size, high-quality printing and design standards; Paper is light and easy to carry; Thread fitting technology, showing elegance and extraordinary.

Positioning: China's first high-end lifestyle magazine.

Publication purpose: to understand life; Leadership attitude; Wisdom appreciation; Taste Liu Chao.

Release Note: LIFEXPRESS Life Express magazine, the only national high-end community free direct media in China. With Beijing, Shanghai, Guangzhou, Xi and Chengdu as the operation centers, the distribution covers 14 mainstream cities across the country. Through free direct investment in high-end communities, mailing of high-end owners' information, presentation of members' information of Life Express Club and five-star hotels, high-end consumption places and clubs, we can enjoy the boutique life with readers!

Audience description: The readers of LIFEXPRESS magazine are mainly entrepreneurs, professionals, gold collars and government officials, with the characteristics of high education, high income, high consumption and high sensitivity. They own more than 5 million properties and have tens of millions of family assets. They are the elite of society and the wealth class of society. They are active in quality life, and agree that brand is a symbol of identity, a symbol of classics, the first experimenter of high-tech and new products, and the pursuer and creator of high-quality life. China Outdoor Sports Magazine was founded in 2005 and is a leading brand. As a leading magazine for outdoor fashion consumption in China, adhering to the concept of "actively advocating a healthy lifestyle", it conveys the charm of outdoor life in an all-round, professional and fashionable way, and has become the first choice for urban life elites to seek outdoor experience and consumption guide.

Magazine Orientation: Outdoor Magazine with Attitude

Purpose of communication: Actively advocate a healthy lifestyle.

Description: The magazine covers the whole country, with a circulation of 280,000 copies, and is published every month 1. Distribution strategy goes hand in hand with retail, mailing and display. Among them, the retail ratio of national newsstands and airports in Beijing, Shanghai, Guangzhou and Shenzhen is 53%; The retail exhibition ratio of more than 800 outdoor clubs and brand stores is 20%; The national subscription of this magazine accounts for 15% of the circulation. In particular, EMBA covers famous domestic schools: EMBA Outdoor Club of China Business School, cheung kong graduate school of business Gaoyuan Club, Peking University Walking Outdoor Club, China Europe Business School, School of Management of Fudan University and EMBA Club of Antai School of Management of Shanghai Jiaotong University.

Audience description: The readers of Outdoor Equipment magazine are enterprise decision makers, outdoor sports enthusiasts and fashion followers. They have a career but don't give up life; Rich but not dominated by money; Pursuing quality life, but not arty and pretentious. High income and high quality are their characteristics, and their spending power is strong. Precision Sunshine (Beijing) Media Group, a high-end channel marketing expert in China. With the help of its own media influence in the community, while integrating high-end community channel resources, it takes the construction of community culture as its own responsibility and fulfills corporate social responsibility.

Precision Sunshine Baijia Community Amateur Tennis Competition

Precision Sunshine Hundred Community Amateur Tennis Tournament is a theme competition created by Precision Sunshine Media Group, which integrates community marketing, interaction and entertainment. The event covered hundreds of communities in Beijing and Shanghai, affecting millions of people. Take tennis as the main line, carry out brand marketing, community owner interaction and competition activities. The activities are characterized by professionalism, closeness to the people, scale and entertainment. It is the most influential and largest community interactive entertainment activity in domestic high-end communities.