How does Xiaohongshu write notes?

1, the first picture in the note fully shows the product features.

The first picture of the note is the facade of the note and the first part that the user sees. The first picture that is attractive enough can make users have the impulse to continue to click and watch. For the first picture of a single note, generally choose the vertical picture that best shows the characteristics of the hotel as the first picture, and the traffic of the experience picture with characters will also be improved. You can also mark the biggest highlights and words of hotels and homestays on the pictures to attract attention.

2. Note that the title is attractive enough.

The title of the note is second only to the first picture, and it is also a very important part of creating notes. The formula of note title: location+hotel name+hotel characteristics/seasonal buying points/surrounding attractions/description keywords+average price, etc. If these key points are connected in series, combined and applied flexibly, the basic framework and results of the topic will be basically completed.

3. Content structure of notes

The structural formula of the note text is: hotel name+hotel address+surrounding environment+room style and characteristics+supporting facilities+maximum selling point+catering toiletries+nearby play/introduction. Finally, it ends with the overall experience and feelings, thus gaining the attention of users.

Skills:

1. The main creative form of Little Red Book Notes is content+expression. Appropriate expression can be less chaotic when there are many words, and expression is also a good adjustment.

2. The content limit is 1000 words, and the number of words is controlled at 400-600 words, so the output content should be valuable. Otherwise, no one will like to collect notes, and notes that are not clicked and collected may be degraded.

3, the topic must be filled in, otherwise the content under the corresponding topic will not be divided, and the traffic will be gone.