Traditional Culture Encyclopedia - Hotel franchise - Brief introduction of Marriott Hotel
Brief introduction of Marriott Hotel
Marriott International Hotel Management Group owns several brands, including Marriott, Sheraton, Renaissance, JWMarriott, TheRitz-Carlton and LeChateau. , covering high-end and mid-end hotel brands. The founder of Marriott Hotel Group is Willard Nelson Marriott. 1927 was born in Michigan, USA. He is an entrepreneur and a hotel owner.
He became interested in the hotel industry when he was young, and gradually accumulated rich professional experience. In 1950s, Marriott began to emerge in the American motel market, and opened the first Marriott Hotel in Texas at 196 1. With the continuous expansion of business, Marriott began to open hotels all over the world and gradually developed into one of the leading hotel management groups in the world.
stage of development
The success of Marriott Hotel Group is inseparable from the foresight and leadership of its founder Willard Nelson Marriott. He always believes that the future of the hotel industry is full of opportunities and challenges, so he constantly promotes the development of Marriott Hotel Group in the direction of diversification and high-end. And experienced many important events in different stages of development, such as acquisition, cooperation and strategic adjustment.
There were only a few hotels in the early Marriott Hotel, mainly engaged in mid-range hotels. With the continuous development of the market, Marriott Hotel began to expand its business scope and launched a series of high-end hotel brands, such as Marriott and Sheraton. In the stage of diversified expansion, Marriott Hotel began to expand the international market, and cooperated with several international hotel groups to build a global hotel network.
Refer to the above content: Baidu Encyclopedia 10000
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