College spirit of Hubei Industrial Vocational and Technical College

The school emblem of Hubei Industrial Vocational and Technical College is composed of the yin and yang fish of the Tai Chi diagram and the flying dove and gear graphics composed of two hands. The yin and yang fish in the Tai Chi diagram signify that Hubei Industrial Vocational and Technical College is located in Shiyan, Xiacheng City, Wudang Mountain, a Taoist holy place. The hands holding gears symbolize that the college focuses on engineering. The hands that form a flying dove mean giving you a pair of wise and dexterous hands, just like a pair of wings to realize your ideals. It symbolizes the college’s educational philosophy of “one discipline, two disciplines, and three combinations”. Holding another key in both hands, it means leading students to open the treasure house of knowledge.

The shape formed by the hands is like a lush tree, which means that the college will cultivate a large number of talents for the country. The school badge is mainly blue and green, with blue symbolizing technology and industry and green symbolizing youth and vitality. The school emblem’s pattern stretches vigorously upwards to the left and right, and the strong contrast between the large area of ??gradient green and a dot of red in the center makes it even more vibrant. The Department of Tourism and Foreign Affairs currently offers special majors such as tourism management, hotel management, foreign tourism, tourism English, business English, and international business. Among them, the tourism management major is a national-level key construction major, and the tourism management training base is a provincial-level practice Training base construction project, the hotel management major cooperates with the Australian Institute of Tourism and Hotel Management to run the school. Two American teachers are hired to teach English courses all year round, and outstanding teachers are regularly selected to study abroad. It has built a standard business English training center, advanced in the province The tour guide simulation training center, hotel training center and multimedia English training center make full use of the world cultural heritage, Taoist holy land Wudang Mountain, the source of the South-to-North Water Diversion Danjiangkou Reservoir and the virgin forest Shennongjia and other rich tourism resources to establish many off-campus internship bases to integrate the classroom Move to scenic spots, travel agencies and hotels. Business English and International Business majors make full use of the advantages of Shiyan Automobile City to integrate automobile import and export business into teaching, arrange students to conduct internships in automobile trading companies, highlight the cultivation of students' practical skills, and minimize the need for teaching and employment skills. distance between. In addition, it has established multiple off-campus training bases in Beijing, Shanghai and coastal areas to provide students with real employment opportunities. Previous graduates are highly welcomed by the society, with an employment rate of over 96%.

Introduction to the tourism management major

The tourism management major is a key construction project of the national backbone school and a key major in Hubei Province. It has a key training base for education reform in Hubei Province and has signed a contract to complete the construction of "Wudang "Mountain Tourism Talent Training Base" and "Shiyan Tourism Talent Training Base". This major is mainly oriented to the ecological and cultural tourism circle of Western Hubei and the Qinba region, serving scenic spots, travel agencies and other tourism enterprises, cultivating and mastering professional theoretical knowledge of tourism management, proficiency in tourism retail services, tour guide services, marketing and other professional skills, and possessing dedication and love for the job. , service dedication, communication and coordination, teamwork qualities, high-quality and highly skilled professionals who have obtained the national (scenic area) tour guide professional qualification certificate and can complete work tasks such as travel agency and scenic area service reception, Mandarin tour guide, marketing, online service and planning and dispatching .

This major adopts the "three combinations" talent training model, that is, with the goal of cultivating tourism industry talents adapted to the "Western Hubei Ecological and Cultural Tourism Circle" and the Qinba region, and focusing on regions represented by Wudang culture Culture is integrated into the professional curriculum system, relying on the on-campus and on-campus internship training bases established by the travel agency branches and other department enterprises in the department, combined with the changes in the demand for talents in the local tourism market during off-peak and peak seasons, to achieve a combination of off-season learning and peak season practice. The cultivation of cultural quality is combined with the cultivation of professional abilities, and corporate internships are combined with expected employment; in the off-season, full-time teachers are mainly used to carry out teaching and assessment in schools; in peak seasons, part-time teachers are mainly used to carry out on-site teaching and assessment in scenic spots and travel agencies, and the training High-quality and skilled tourism industry talents.

We incorporate industry skills competitions into teaching and assessment. Using competitions to promote learning has greatly improved students' learning enthusiasm and enhanced students' adaptability and innovation ability. Students participated in the Hubei Provincial Tour Guide Competition, the Young Volunteer Tour Guide Selection Competition, and the Third Shiyan City Tour Guide Competition and achieved good results, built up self-confidence, and won honors and social reputation.

Introduction to the foreign-related tourism major

The training objectives of this major: This major is mainly oriented to areas rich in tourism resources, serving scenic spots, travel agencies and foreign-related hotels, and cultivating students to understand Chinese and foreign cultural backgrounds and master scenic spots. Work process knowledge such as the working process and specifications of tour guide service, entry reception service and outbound tour escort service process and specifications; professional theoretical knowledge of foreign-related hotel reception services, proficiency in tourism English professional skills, and good tourism English language expression and organizational skills and communication skills, high-quality skilled talents who have obtained professional qualification certificates for scenic spots or national tour guides and can complete scenic spot explanation services, travel agency tour guide services, hotel front offices and catering services in Chinese and English.

Future jobs: Chinese and English tour guides in scenic spots, Chinese and English tour guides in travel agencies, outbound tour leaders, travel agency operators, and hotel managers. Reasons for choosing this major: (1) Good employment prospects: The World Tourism Organization predicts that China will become the world's largest tourist destination in 2020 and one of the world's major tourist source countries. With the continuous increase of inbound and outbound tourism, there is an even greater shortage of tourism English talents. Tourism English talents serving on the front line of modern foreign-related tourism will have a very broad space for development. (2) The salary is generous. Compared with many industries in society, the income level of the tourism and hotel industry is relatively high. During the internship period for on-campus students in their junior year, the average income of students is 3,000 yuan. After two to three years, the maximum monthly income can reach about 5,000 yuan. (3) Realize the dream of “traveling around the world without spending money”. Everyone has a dream to travel around the world, and as a tour leader, you can "take advantage of your job" and realize this dream without spending any money. When women serve as tour leaders, they can quickly turn the ideal of “shopping around the world” into reality. (4) Satisfy the potential psychological desire to “be a leader”. A tour guide is a small "official" of a tour group. Managing a tour group will also experience the fun of being a leader. (5) Having contact with many people and experiencing many things makes it easier to mature. Taking different groups, taking different routes, and going to different countries can help you mature quickly and develop a calm mind that is not panicked when encountering difficulties and the ability to control situations and manage things in an orderly manner. In particular, you can develop the ability to deal with people of all types, professions, accomplishments, and incomes. (6) There is huge room for future development. Various quality development training courses in the school, such as tourism talent competition, star tour guide competition, etc., have greatly improved students' skills and quality. In the tourism and hotel industry, after two to three years of accumulation, you can become a manager in the tourism and hotel industry. Qualified students can also run their own travel agencies or hotels.

Introduction to the Hotel Management Major

The Hotel Management major of Hubei Industrial Vocational and Technical College is one of the first batch of education reform pilot majors in our college. This major trains students to proactively adapt to the upgrading of the regional hotel industry structure and changes in the demand for talents by industry enterprises, serve high-star hotels, high-end catering and other enterprises, cultivate and master the professional theoretical knowledge of hotel management, be proficient in professional hotel management skills, and possess the qualities of dedication, love and service. Qualities of dedication, communication and coordination, teamwork, obtaining the National Occupational English Qualification Certificate, and being able to use good service skills to complete hotel accommodation, catering, recreation and other service reception and grassroots management, marketing, public relations and other high-quality work tasks Skilled talents.

Main courses: hotel front office service, hotel catering service, hotel room service, bar service, tea service, hotel recreation service, hotel service English, hotel public relations and marketing, hotel financial management, hotel exhibition service, Chinese and foreign Folklore.

Introduction to Business English Major

Core courses:

Import and export business negotiation, international marketing, foreign trade document operation, business correspondence writing, foreign trade documentary operation , import and export business operations, exhibition planning and implementation, customer development and maintenance

National Vocational Qualification Certificate Examination Center:

National Foreign Trade Merchant Examination Center Shiyan Vocational College Examination Center, National International Business English Test Center Shiyan Vocational College Test Center

Professional certificates:

National Foreign Trade Merchant Qualification Certificate, National International Business English Certificate; Teacher Qualification Certificate; Secretary Qualification Certificate; English IV Level and Level 6 certificates; computer level certificates, etc.

Employment direction:

Serve small and medium-sized import and export enterprises, be able to complete foreign trade exhibition marketing, customer development and maintenance, international settlement, foreign trade document operation, business negotiation, business correspondence writing, High-quality and highly skilled professionals who are mainly engaged in the work of business marketers, foreign trade merchandisers, foreign trade document clerks and business management.

Introduction to International Business Major

Core courses:

International business etiquette, international trade, international finance and settlement, international trade practice, national foreign trade documentary theory and Practice, international cargo agency practice, international marketing practice, customs declaration business, business correspondence writing, foreign trade document production, and international business negotiation.

Professional qualification certificates:

International business division, national foreign trade merchandiser, foreign trade marketer or export salesperson certificate, international business English certificate, English level 4 and level 6 certificates; computer Grade certificate, etc.

Employment direction:

For "foreign-related enterprises and units", engaged in international business and foreign trade business communication and negotiation, foreign trade marketing, import and export goods customs declaration, inspection and foreign trade document filling . Development

After more than 20 years of joint efforts of several generations of teachers, they have made certain contributions to the development of the college and local economic construction. The Department of Mechanical and Electrical Engineering has 4 full-time junior college majors, namely Mechanical Design and Manufacturing, Mold Design and Manufacturing, Mechanical Manufacturing and Automation, and CNC Technology. It also offers 1 undergraduate major jointly with Hubei Institute of Automotive Industry, namely Mechanical Design, Manufacturing and Automation. major. The Department of Mechanical and Electrical Engineering has 4 teaching and research sections, namely, Mechanical and Electrical Teaching and Research Section, Mold Teaching and Research Section, Mechanism Teaching and Research Section and CNC Teaching and Research Section. The Department of Mechanical and Electrical Engineering has more than 1,700 current students and nearly 4,000 graduates. Most of the graduates have become the technical backbone and key managers of their units. Graduates from various majors in the Department of Mechanical and Electrical Engineering are in short supply. Since 2002, the one-time employment rate of graduates from various majors in the Department of Mechanical and Electrical Engineering has been above 95%, and some have reached 100%. Both enrollment and employment have entered a new stage. The track of healthy development.

Faculty and Staff

The Department of Mechanical and Electrical Engineering has 34 full-time teachers and more than 20 part-time teachers, of which 44.8% are associate professors or above; 5 have master's degrees and 5 are currently studying for master's degrees. people, accounting for 29.4% of the total number of teachers; 12 teachers with dual qualifications, accounting for 35.3% of the total number of teachers, gradually formed a "double qualification" teacher team with excellent quality, reasonable structure, combination of professional and part-time, and relatively stable. While doing a good job in teaching, these teachers actively cooperate with teaching work and production practice to carry out scientific research. He has published more than 100 academic papers in academic journals at all levels, 9 teaching and scientific research projects at the school level and above, and participated in the compilation of 5 textbooks of various types, making contributions to the improvement of the teaching quality and level of the Department of Mechanical and Electrical Engineering.

Focus on practice

While doing a good job in theoretical teaching, the Department of Mechanical and Electrical Engineering also attaches great importance to practical teaching. In view of the characteristics of the college as a vocational and technical college, the Department of Mechanical and Electrical Engineering has not only increased the proportion of practical teaching hours, but also increased the intensity of internships and training bases inside and outside the school. The modern manufacturing technology training base of the Department of Mechanical and Electrical Engineering has a basic mechanical experiment center (including five laboratories including mechanical principles and mechanical parts laboratory, mechanics laboratory, materials and heat treatment laboratory, tolerance laboratory, and hydraulic laboratory). Training center (including 4 experimental and training rooms including electrical and electronics laboratory, motor control laboratory, CNC system maintenance training room, PLC and microcontroller training room), machining training center, CAD/CAM training center, There are 6 experimental and practical training centers, including the CNC Machining Training Center and the Mold Manufacturing Technology Training Center, with more than 300 sets of experimental practice (training) equipment. In addition, we also make full use of social forces to build off-campus internship bases in Dongfeng Motor Corporation Axle Parts Factory, Dongfeng Motor Corporation Transmission Shaft Company, Pioneer Mold Company, Sanhuan Group Body Co., Ltd., Chongyang Automobile Modification Factory and other units to meet the needs of students Understand the needs of internships, production internships, and graduation internships. The construction of internship and training bases inside and outside the school ensures the orderly conduct of practical teaching. In addition, the Department of Mechanical and Electrical Engineering also makes full use of on-campus resources to provide students with intensive training in intermediate workers such as lathes, fitters, and CNC machining, as well as intensive training in mainstream software commonly used by enterprises such as UG and PRO/E, and gradually introduces vocational qualification certificates or Technical level certificate education and incorporate it into training objectives.

Through experiments, internships, practical training and intensive training, students' hands-on and practical abilities have been enhanced, and their overall quality and competitiveness have been improved. It has been welcomed by students and praised by society.

Comprehensive development

The college always adheres to the talent training model with "knowledge, ability, and personality" as the main content, and takes "quality education" as the main line throughout the entire teaching process. When formulating the teaching plan, public elective courses and professional elective courses are arranged, leaving space for students to develop freely and improving students' interest and enthusiasm for learning. In their spare time, various academic activities, cultural activities and sports activities are also arranged, such as academic seminars, academic lectures, academic lectures, special lectures, speeches and debates, intelligence competitions, various sports competitions, various evening parties, singing competitions, speeches Competitions, English corner activities, etc., the development of various activities not only formed a strong academic and cultural atmosphere and strengthened students' physical fitness, but also cultivated students' team spirit, participation awareness, eloquence and communication skills, and enhanced cohesion. The development of various quality education activities has improved students' comprehensive quality and promoted their all-round development. Relying on

the college has created a model higher vocational college in Hubei Province. Relying on the strong local industrial advantages of Shiyan "Automobile City", it strives to build the "Hubei Automotive" higher vocational professional brand, highlighting the industry-oriented approach of the college. The teaching characteristics of the school include the teaching department established on the basis of automotive application technology, automotive electronics technology and other majors established in the early 1990s. It is one of the key construction and priority development departments of the college.

The Department of Automotive Engineering has established a national automobile maintenance training base with national financial support and an investment of 6 million yuan. The automotive application technology major was approved as a provincial education reform pilot major in 2005 and is now moving towards a key major in Hubei Province.

Technology

The Department of Automotive Engineering has four full-time junior college majors: automotive application technology, automotive inspection and maintenance technology, automotive electronics technology, and automotive manufacturing and assembly technology. It has four teaching and research sections including automobile manufacturing and assembly technology, automobile application technology, automobile inspection and maintenance technology, and automobile electronic technology. There are more than 600 students on campus. More than 1,000 students have graduated, and most of the graduates have become technical backbones and key managers of their units.

The Department of Automotive Engineering has 17 full-time teachers, including 7 associate professors or above, accounting for 41.2% of the total teachers; 5 masters, and 3 postgraduate students, accounting for 47.1% of the total teachers; it has dual qualifications There are 8 quality teachers, accounting for 47.1% of the total number of teachers. While doing a good job in teaching, these teachers actively cooperate with teaching work and production practice to carry out scientific research. They have published more than 100 academic papers in academic journals at all levels. Teachers at school level and above He has participated in 5 scientific research projects and participated in the compilation of 3 various textbooks, which has contributed to the improvement of the teaching quality and level of the Department of Automotive Engineering.

Strength

Shiyan was built and prospered because of cars. It is a famous "automobile city" in China. There are more than 1,000 complete automobile and auto parts manufacturers, forming a complete automobile industry chain with an annual output value of 40 billion yuan. After 40 years of construction and development, the "Auto City" has cultivated and reserved a large number of automotive professional and technical talents with solid theoretical foundations and rich practical experience for the local area. The school makes full use of this advantage, strengthens school-enterprise cooperation, industry-university cooperation, adopts the method of going out and inviting in, and has established a team of more than 20 specially hired teachers.

The Department of Automotive Engineering attaches great importance to practical teaching and student skill development. In conjunction with the provincial education reform pilot work for the automotive application technology major, the Department of Automotive Engineering not only increased the proportion of practical teaching hours, but also intensified the construction of internships and training bases inside and outside the school.

The Department of Automotive Engineering is building a national automobile maintenance training base with national financial support and an investment of 6 million yuan. It has automobile construction and disassembly, automobile inspection and fault diagnosis, automobile beauty and maintenance, automobile information technology, There are 7 training centers including automobile marketing, automobile performance testing, and automobile maintenance.

Environment

The school makes full use of the excellent external environment and conditions of the "Automobile City" to establish Dongfeng Motor Corporation's axle parts factory, axle factory, engine factory, gearbox factory, and transmission factory. Axle factory, body factory, frame factory, general assembly factory, Yu'an Automobile Co., Ltd., Sanhuan Group Body Co., Ltd., Sanhuan Group Special Purpose Vehicle Co., Ltd., Chongyang Automobile Modification Factory, Municipal Bus Company, Municipal Bafang Driving School, Shenlong There are more than 20 off-campus internship bases such as technical service stations, Volkswagen technical service stations, Hyundai 4S stores, and Nissan 4S stores.

The construction of internship and training bases inside and outside the school ensures the orderly conduct of practical teaching and the development of students' professional skills.

The department has also gradually introduced vocational qualification certificate or technical level certificate education into teaching and incorporated it into the training objectives. Through special intensive training and appraisal, students' hands-on ability and operational skills are enhanced, and students can obtain relevant vocational qualification certificates or technical grade certificates in the automotive field, which enhances students' employment competitiveness.

Graduates from the automotive department are in short supply. Since 2002, the one-time employment rate of graduates from various majors has been above 95%, with some reaching 100%. It offers four majors: applied electronic technology, electronic information engineering technology, electronic technology and management, and electronic equipment operation and management. Among them, the electronic information engineering technology major is the second batch of education reform pilot majors of the college, and the applied electronic technology major is the college’s characteristic major. The professional positioning closely follows the market demand and the development trend of electronic technology. The supply of graduates exceeds the demand. In the past three years, the employment rate of graduates is 96%, and the professional matching rate is 85%.

The Department of Electronic Engineering has a high-quality “double-qualified” teaching team. There are 32 full-time and part-time teachers, including 25 full-time teachers. There are 5 full-time and part-time teachers with intermediate and senior professional titles or above, 10 teachers with master's degree or above, accounting for 32%, 14 "double-qualified" teachers, and the proportion of "double-qualified" teachers reaches 56%, ranking at the forefront of all teaching departments in the college.

The Department of Electronic Engineering provides students with excellent internship and training conditions both on and off campus. The school has built an electrical technology training center, an electronic technology training center, an electronic CAD technology training center, a communications technology training center, a PCB technology training center and an electronic innovation center that simulate the production environment of an enterprise, equipped with advanced teaching instruments and equipment. , students can carry out practical training and innovative activities at the on-campus training base. We have signed cooperation agreements with dozens of companies in Wuhan, Shiyan, Ningbo, Shenzhen and other places. Students can carry out internships, internships, graduation internships, etc. in these companies.

The Department of Electronic Engineering attaches great importance to the quality education of students and adheres to the educational philosophy of "moral education first, rigorous scholarship". Student work is characterized by "meticulous, comprehensive and distinctive" and has been rated as the advanced collective of the college's "three educations" and the provincial "advanced grassroots party organization". Its predecessor was the Department of Chemical Engineering, which was founded in 1985. In 2004, it was developed into the Department of Biochemical and Environmental Engineering. Over the past few years, teachers and students in the department have worked together with one heart and one mind, and have successively opened majors such as chemical technology, plastic technology, fine chemicals, environmental management engineering, biochemical engineering, and construction engineering technology. There are 6 main majors: Environmental Monitoring and Governance Technology, Water Environment Monitoring and Protection, Biochemical Technology, Biotechnology Application, Applied Chemical Technology, and Construction Engineering Technology. Among them, Environmental Monitoring and Governance Technology is a provincial education reform pilot major, and Construction Engineering Technology The major is a college-level education reform pilot major.

The department currently has 36 full-time and part-time teachers, including 2 professors (including professor-level senior engineers), 12 associate professors (including chief engineer and deputy chief physician), accounting for 39%, and lecturers There are 16 teachers (including engineers), accounting for 44%, and 6 teaching assistants, accounting for 17%; among the teachers, there are 5 master’s students and 3 master’s students; there are 27 dual-qualified teachers, accounting for 75%. The structure of the teaching staff is basically reasonable, with a combination of old, middle-aged and young people; there is one subject leader and five professional leaders; the entire teaching team has strong professionalism and high teaching level, with both solid professional theoretical knowledge and rich experience. With teaching experience and strong practical ability, many teachers have been ranked among the outstanding in the college's teaching quality evaluation over the years.

The teachers in the department have strong teaching and scientific research capabilities. They have undertaken a number of provincial and college-level teaching and scientific research projects, and have a number of teaching and scientific research results. The industry-university-research cooperation in running schools is distinctive. Among them, the "Higher Vocational '2+1' Talent Training Model" chaired by Associate Professor Zhang Yong has been used for reference by many majors in the college; the "Preparation of Nano Nickel Oxide and its Application in Iron-Nickel Batteries" led by Professor Ma Junlin won the Hubei Province Major Scientific and Technological Achievement Award, "Physical and Chemical Treatment Technology of Phosphated Paint Wastewater in the Machinery Processing Industry" written by Associate Professor Zhang Yong won the third prize of the 10th Hubei Province Natural Science Excellent Academic Paper, and "Discussion on the Comprehensive Treatment Technology of Turmeric-Saponin Wastewater" won the The second prize of the 9th Shiyan City Excellent Academic Paper in Natural Sciences, and "Application of EM Technology in Turmeric Processing Wastewater Treatment" won the second prize of the 10th Shiyan City Excellent Academic Paper in Natural Sciences. Department teachers have also published nearly a hundred papers in various domestic publications, and many teachers have participated in the compilation of some teaching materials for higher vocational colleges.

The existing environmental science consulting center, biochemical training center, basic experiment center, construction engineering materials testing center, construction engineering technology construction simulation room and other on-campus training bases have more than 400 instruments and equipment. The total value of the equipment is more than 2.6 million. The equipment is relatively advanced and has complete functions, which fully meets the practical teaching needs of students. At the same time, the college has also built more than 20 stable off-campus training bases, creating good conditions for the cultivation of students' comprehensive quality and professional abilities, and also laying a good foundation for students' employment.

The department currently has 500 students on campus. Over the past 20 years, it has delivered more than a thousand outstanding graduates to the society. In recent years, the employment rate of graduates has remained at a high level. Due to the unique characteristics of professional construction, the graduates trained have strong comprehensive qualities and professional abilities, and are very popular with companies. Many students have been booked by companies when they are still working in companies. At the same time, the "order-based" training also solves the problem of students well. high-quality employment issues. In addition, through measures such as promoting employment through internships, expanding employment through contacts, and ensuring employment through cooperation, the employment rate of department students has been greatly improved. In recent years, the one-time employment rate of graduates of this department has been over 92%, ranking in front of the college. Mao. At the same time, due to the emphasis on cultivating students' innovative and entrepreneurial abilities and strong academic self-entrepreneurship capabilities, more than 30 students have founded their own companies, and more than 70% of students have become the backbone of the unit and have received good evaluations from employers. , good social reputation. With the smooth implementation of the college's work of establishing a model higher vocational college in Hubei Province, the department will also enter a new historical period of "leap-forward" development. It is one of the earliest departments established in Hubei Industrial Vocational and Technical College. It opened enrollment to the whole province in 1986. The graduates are distributed in various provinces, prefectures and cities in Hubei and coastal areas, and most of them have become the backbone of the unit's business.

The department currently has 28 faculty members, including 25 full-time teachers, 1 full professor, 4 associate professors, and 10 lecturers. In addition, it has hired 4 nationally renowned professors with rich experience in practice. Four engineers came to the department as visiting professors, forming a highly capable and well-structured teaching staff. The art works and design works created by teachers have won 62 awards in various large-scale exhibitions at the national and provincial levels, and 82 works have been included in large academic albums at home and abroad. While introducing advanced experience in foreign vocational and technical education, and combining the country's positioning of vocational and technical education, a series of reforms have been carried out in the teaching of this department. Among them, the Arts and Crafts Design major is the key reform major of the department. After several years of reform practice, it has achieved outstanding results.

While cultivating students in this department to have more comprehensive professional abilities, since 2001, 12% of outstanding students have been selected to continue their undergraduate studies at provincial key art and design colleges to increase competition for students’ studies. atmosphere. In 2003, it jointly offered an undergraduate program with the Industrial Design (Art Direction) major of Hubei Institute of Automobile Industry.

The school-running philosophy of this department is based on some basic concepts of aesthetic education held by sages and philosophers, and actively draws on some useful experiences from modern art schools, but is more courageous to face challenges in contemporary art education. In the ambiguous and mixed situation, we strive to exploratoryly break through the existing art education model, which is: using pure art as the cutting edge of visual art, expanding the practical art space, seeking the passionate integration of knowledge and life for creative learning and research, and serving the The needs of "great art" - serving life and serving society, make the "ivory tower" and "service station" organically combined on the basis of various disciplines. Specifically, it means deepening one's own basic teaching, advocating the avant-garde consciousness of pure art, participating in the frontier areas of contemporary cultural construction with a spirit of free exploration, and at the same time developing concepts and knowledge innovations that are mutually adaptable to contemporary culture and economy. New disciplines and new majors that reinforce each other.

Professional Introduction

1. Environmental Art Design Major

The training is aimed at tooling companies and home decoration companies, with good quality and professional ethics, and with indoor public service skills Decoration and home decoration design capabilities,

The main courses offered by this major are:

: design sketch, design color, computer design application technology, interior floor plan, hand-painted renderings, and architectural drawing identification , Architectural model production, living space design, office space design, catering and entertainment space design, commercial display space design, indoor and outdoor environment innovative design, on-the-job internship, graduation project.

After graduation, students will have the following abilities: independently complete the design of commercial spaces, catering spaces, and entertainment spaces; independently complete home decoration design and construction; independently complete computer floor plans, renderings, construction drawings, and hand-painted effects Production of drawings; independently completing the budget and construction management of individual projects; independently completing the layout and planning of various exhibitions.

2. Art Design Major (Graphic Advertising Design Major)

Cultivate students with good qualities and professional ethics to work in advertising companies, newspapers, magazines, corporate marketing departments, and design departments Ability to work in packaging design, advertising design, newspaper, magazine design, book design, web design, planning and execution of various commercial promotion activities, business contact, production management, business services and other positions,

Have career development Talents with basic advanced applied skills.

3. Decorative Art Design Major

Cultivation of senior students with good quality and professional ethics, as well as various decorative arts related to home wall decorations and environment, as well as the development, design and production of tourist products. Skilled talent.

The main courses offered by this major include: sketching, color, three major components, basics of decorative painting, interior design, lacquer painting, ceramics, forged copper, decorative sculpture, graduation project, etc. After systematic study, students will have the following abilities after graduation: have strong painting ability and decorative deformation ability: be able to master various craft production techniques (paint grinding, pottery, copper forging, special crafts, etc.), and be able to combine various Techniques are applied in interior related design and tourism product development and design; able to master basic interior design language and use computers for production; propose reasonable decoration ideas based on different indoor and outdoor functions, and have the ability to independently complete production and comprehensive budget. There are currently 32 faculty members, including 1 professor, 9 associate professors, 10 lecturers, and 11 teaching assistants; 8 people have postgraduate degrees, accounting for 38% of the total number of full-time teachers, and 9 dual-qualified teachers, accounting for 38% of the total number of full-time teachers. 42%; young teachers under the age of 35 account for 66% of the total number of faculty and staff; there are 5 majors including e-commerce, accounting, marketing, asset evaluation and management, and finance and insurance, with 1,027 students on campus. Among them, there are 235 students in Level 04, 548 in Level 05, and 244 in Level 06. There are 20 teaching classes; there are e-commerce training centers, accounting simulation training rooms, and business marketing training centers; department library and reference rooms There are more than 2,000 volumes of various teaching reference materials; more than 260 CDs; and teaching equipment with a total value of more than 1.5 million yuan.

The Department of Economics and Trade adheres to the professional school-running philosophy of moral integrity, self-improvement, dedication, and advocating skills, intensifies teaching reform, and strives to explore a teaching model that integrates theory and practice in various majors, and the school highlights "2+ 1. In the form of "Graduation Certificate + Vocational Qualification Certificate" and other forms, we have signed internship and employment agreements with many units along the southeast coast and in the province. The one-time employment rate of graduates of various majors is above 87%, and some majors reach 90%.