Traditional Culture Encyclopedia - Hotel franchise - How to rent a room and analyze hotel operation?
How to rent a room and analyze hotel operation?
1. Average occupancy rate: This is the most common indicator, and the calculation formula is: (total number of rented rooms ÷ total number of rooms) × 100%. Hotel managers can understand the peak and low periods of room demand by observing the changes of occupancy rate in different time periods and seasons, and adopt corresponding market strategies.
2.AverageRoomRate: This refers to the average room rate actually paid by consumers within a certain period of time. The calculation formula is: total room income ÷ number of rooms for rent. By comparing the average house price changes in different time periods, hotel managers can understand the market price trends and competition and adjust pricing strategies.
3. Revpar (RevenuePeravailableRoom): This is an indicator that comprehensively considers the room occupancy rate and the average house price. The calculation formula is: number of rooms for rent × average house price. By comparing the changes of RevPAR in different time periods and seasons, hotel managers can understand the competitiveness and income of hotels in the market.
4, customer feedback: through customer feedback information, understand their evaluation of hotel facilities and services, and adjust and improve hotel operations. Social media platforms, online evaluation websites and customer satisfaction surveys are all effective channels to get customer feedback.
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