Annual marketing plan of hotel catering sales department

In the eyes of many enterprises, it must be the boss's business for restaurants to make annual marketing plans, but in fact this is a misunderstanding. The boss of catering enterprises only reviews and makes decisions on the marketing strategy, and gives the marketing plan to professional catering sales and marketing personnel, so as to ensure the professionalism and effectiveness of the marketing plan. It is for the orderly implementation of restaurants this year, and it is also beneficial for enterprises to effectively monitor and evaluate the implementation of marketing strategies and plans, find problems in time and make adjustments. At the same time, we can also understand the use of funds in enterprises, judge the efficiency of fund use compared with the expense budget of the previous year, and calculate the operating and sales costs of enterprises; Understand the sales situation of each (category) catering product, and master the proportion of different catering products in sales and profits and their respective resource utilization efficiency. I. The core content of the annual marketing plan 1 and the summary of the annual marketing work; 2. Analysis and forecast of annual marketing situation; 3. Annual overall marketing strategy; 4. Annual marketing implementation plan; 5. Financial analysis of annual marketing plan II. The annual marketing plan of a hotel sales department 1, objective task 2. Situation analysis iv. Monthly work focus