Traditional Culture Encyclopedia - Hotel franchise - Pan Muzhong: Returnee Entrepreneur Exploring Hotel Management

Pan Muzhong: Returnee Entrepreneur Exploring Hotel Management

[liuxue86.com] Covers all overseas students' study news: "Pan Muzhong: Returned Entrepreneurs Explore Hotel Management" reported in the Overseas Edition of People's Daily on June 65438+June 6. Entrepreneurship: from a sober position

"The so-called' hotel management consultant' means that the initial positioning planning, architectural design and drawing, preparation and operation management of the hotel can be integrated into the value chain of professional services." Pan Muzhong said simply.

It is understood that at present, in China, the general "hotel consultant" company only provides planning and positioning services; General "hotel management" companies only export management backbones and take over completed projects. In fact, the process of self-positioning, planning, completion and management of a successful hotel is quite complicated. Few people here are willing and able to "send charcoal in the snow" all the time.

Pan Muzhong set foot in the domestic hotel industry as early as the 1980s. 65438-0998 went to New Zealand to study tourism and hotel management. While learning from each other, he re-examined his understanding and love for hotels, buildings, landscapes, communities and even a city by drawing lessons from the concept of ecology, trying to express his personal preference for "eco-hotels" with a complete way of doing things and attitude towards life.

Fruit: from scientific management

Shortly after its establishment, the company stood out from the fair competition with its professional innovative concept and excellent expert team. Four-star standard Songzhuwan Hotel, five-star standard Xiamen Xinjingdi Hot Spring Villa Hotel ... This series of high-end hotels have successively handed over the baton of positioning planning, preparation guidance and operation management to Pan Muzhong's team.