Traditional Culture Encyclopedia - Hotel franchise - 5 simple business work plan examples
5 simple business work plan examples
Time flies by like a fleeting moment, and new work is unlocked. Why not make a work plan? What issues should you pay attention to when writing a work plan? Let me sort out a simple business work plan for you. Book sample, I hope you all like it!
Simple business work plan sample 1
1. Brief introduction of the project
The company's fast food project is a company's entry into the diversified It is an important project in the development of globalization. It uses the platform, resources, funds and analysis of market conditions and industry development trends of a company for 30 years to carry out this project. The company's fast food is a comprehensive catering distribution that integrates customer ordering, processing and production, and fast food delivery. Enterprise, she will establish a B2C e-commerce ordering platform so that customers can make online or offline reservations through this platform, transmit reservation information to processing plants, and achieve professional delivery according to customer requirements.
2. Contents of the project
(1) Basis for project establishment:
With the development of economy and society and the acceleration of the pace of life, in order to adapt to the new situation, the catering industry The pace of the times has also begun to develop in the direction of efficiency and speed, and the fast food industry has become the vanguard of China's catering industry. The fast food industry is increasingly favored by consumers due to its adaptability to mass consumption levels and strong ability to respond quickly, and has gradually become the main force in the catering market. The efficiency and convenience of the fast food industry lies in the fact that fast food companies combine production and distribution to form a comprehensive catering distribution company with production and distribution as one line. A certain company keeps pace with the times, and while stabilizing the traditional catering market, it timely enters a new market - the fast food delivery market.
(2) Project significance:
1. The fast food industry has become the main force in the catering industry. The development of the fast food industry can further facilitate the needs of customers and cater to the current high efficiency and high rhythm of social development. Fast food projects are another growth highlight in the development of the catering market, promoting the steady and sustainable development of the catering industry and promoting the progress of the industry.
2. When a company enters the fast food industry, the company enters into diversified development. In addition to the continuously optimized and expanded main business, it adds another business to the company and enhances its strength.
(3) Content and objectives of the project
1. Content of the project
Use a company’s thirty-year platform, resources, funds and analyze market conditions , industry development trends to carry out this project, this project is a comprehensive catering distribution project integrating customer ordering, processing and production, and fast food delivery.
(2) Work tasks
General person in charge: ① Responsible for the overall operation of the fast food project, external and internal coordination; ② Responsible for the handling of accounts ③ Responsible for product planning and Packaging ④Responsible for handling all matters
Sales representative: ①Responsible for the sales of fast food; ②Responsible for customer maintenance
Chef: Responsible for product production
Food delivery Member: Responsible for the distribution of fast food
2. Project goals
To become a benchmark enterprise in the fast food distribution industry in a certain city and enter other provincial capital cities in due course
3. Project Market positioning and analysis
(1) Market positioning analysis
Based on market characteristics and through market analysis, the target customer group of this project is positioned as staff in high-end office buildings and employees of enterprises and institutions , industrial parks, commercial gathering areas, conference meals, hotel accommodation, etc. Our market positioning is to provide Chinese fast food takeout and delivery by operating without a store.
The reasons are analyzed as follows:
1. This group of people usually has relatively strong purchasing power and is relatively insensitive to price factors. As long as the quality, taste and service of the food delivered are good, they are happy to do so. The convenience and efficiency of ordering takeout.
2. Regional enterprises usually have a short lunch break. For professional market operators, noon is also a busy time for their business activities, and their greatest need is to obtain fast and nutritious fast food nearby.
3. It is inconvenient to eat in most industrial parks and commercial gathering areas. Although some restaurants in the surrounding area also provide takeout and adopt a la carte service. Although there will be more dishes, the quality of the dishes is poor. Once it is done, During the lunch peak period, these restaurants are often unable to provide delivery, which brings a lot of inconvenience to customers, which provides a strong motivation for the implementation of this project.
(2) Market Current Situation Analysis
First of all, data analysis shows that there are currently about 15,000 catering stores in a certain city, which are roughly divided into four grades, high-end (investment scale gt; 10 million yuan), mid- to high-end (10 million yuan gt; investment scale gt; 5 million yuan), mid-range (5 million yuan gt; investment scale gt; 1 million yuan), food stalls (1 million yuan gt; investment scale gt; 100,000 yuan) and small-scale restaurants (foreign fast food companies with investment scale mainly include McDonald's, Dex, Ke Deji, Pizza Hut and Haolungo, etc. These companies have large business scales and good standardized services, and are popular among children, Teenagers are welcome, but their consumption level is not low. Each purchase is usually several tens of yuan, and it is generally aimed at middle- and high-income families. Currently, ChiDeji and Zhaji Express have jointly started to develop food delivery business, and it is developing rapidly for most of China. For adults, long-term consumption may not be suitable. Chinese fast food delivery will definitely occupy the mainstream market in the future.
Therefore, Chinese fast food delivery has a huge market share and can enter the market.
4. Project feasibility analysis
(1) Project SWOT analysis
SWOT analysis is to synthesize and summarize all aspects of the internal and external conditions of the enterprise, and then analyze the organization A method of analyzing the strengths and weaknesses, opportunities and threats it faces, through a detailed and in-depth analysis of the four aspects of the company's internal strengths (Strengths), weaknesses (Weaknesses), and external opportunities (Opportunities) and threats (Threats) Analysis to understand the external environment and internal environment system of the enterprise, accurately find opportunities for enterprise development, as a basis for accurately setting corporate goals and countermeasures, and avoid overestimating or underestimating target values.
1. Strengths
A company is a professional catering management company and has 30 years of development in the catering industry. It has six directly operated stores and the "Company" brand is well-known in a certain city. It is well known in Anhui Province that it has rich customer resources, high quality of dishes and high customer recognition, corporate standardized management, and extensive corporate publicity platforms. It is very advantageous to use the company's internal management mechanism and brand effect to carry out fast food delivery projects. A certain company. In fast food projects, there are platforms, resources, and financial support, which are the advantages of enterprises in developing fast food projects
2. Weaknesses
Although a certain company is engaged in the catering industry. In the past 30 years, it has never really been engaged in the field of fast food. Fast food not only provides customers with delicious and value-for-money dishes, but also provides customers with fast food delivery services.
Simple business work plan sample 2
1. Basic information of the company
1. Company name
2. Legal representative
3. General manager
4. Time of establishment
5. Registered capital
6. Registered address
7. Nature of the company
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8. Main business and main products
9. Employee situation
10. The company’s development direction in the next 3-5 years
2 , Technical situation of the proposed investment project
1. Description of the proposed investment project (mainly introduces the background and current development stage of the proposed investment project, comparison with similar products of other companies in the same industry, and the novelty and advanced nature of the project nature and innovation, etc.).
2. Briefly describe the project product production process and technological process.
3. Technology holding attributes (patents, proprietary technologies, formulas, brands, sales networks, licenses, franchises, franchise operations, etc.).
4. Source of core technology (independent development, cooperative development, transfer of technology from others).
5. Technology maturity (whether it is in the research and development stage, pilot stage, or industrialization stage, as well as technical appraisal status, awards, etc.).
6. Target market (user group and market capacity for the project product).
7. Product standards
8. The competitive advantages of the company and this project.
3. Industry and market conditions
1. Industry conditions (brief history and trends of industry development, which industry changes have a greater impact on product profits and profit margins, and who enters the industry Technical barriers, trade barriers, policy restrictions, etc., industry market prospect analysis and forecast).
2. Estimates of industry-wide sales revenue in each of the past 3-5 years (please indicate the source of the data).
3. Industry-wide sales revenue forecast for each year in the next 3-5 years (please indicate the source of the data).
4. Comparison between the company and major competitors in the industry.
5. The sales revenue forecast of this project in the next 3-5 years.
4. Financing Description
1. Total project investment, total new investment; in new investment, the amount of investment required from the investor, the amount of external borrowing, and the company’s own investment/
2. The purpose and use plan of the invested funds.
3. Do you want the investor to participate in the company or establish a new company with the investor, and indicate the reason.
4. How much equity is planned to be transferred to investors? What is the calculation basis?
5. What is the expected average annual return on net assets in the next 3-5 years?
6. What supervision and management rights can the investor enjoy?
7. How can the investor recover its investment, the specific method and execution time?
8. What is the relationship between the investor and the investor? What types of taxes and tax rates are relevant to the company's business? What preferential policies provided by the government does the company enjoy and what are the possible future situations?
9. Other situations that need to be explained to investors.
5. Financial plan
1. What is the estimated annual production capacity and annual sales revenue of the project products? When large-scale sales are formed, what is the profit rate and net profit rate?
2. Project break-even analysis, assets and liabilities, profit and loss and profit and loss analysis, sales plan, and cost accounting in the next 3-5 years.
6. Risk Control
Explain the risks that may be encountered during the implementation of the project (including policy risks, risks of joining the WTO, technology development risks, operation and management risks, market Development risks, production risks, financial risks, etc. If applicable, each of the above risks must be separately described with control and prevention measures).
7. Project implementation progress
List the project implementation plan and progress, and indicate the deadline.
Simple business work plan sample 3
1. Company introduction
Shenzhen Bingcheng Investment Consulting Management Co., Ltd. is a company specializing in engineering consulting and investment For consulting and business management consulting service agencies, please call _______. At present, the company's business scope mainly covers project feasibility studies, project financing plan planning, product marketing planning, business management planning and other services. The company has huge data resources, professional industry research experience, and an excellent project team. Based on the principles of service first and integrity, the company is committed to providing enterprises with first-class overall solutions and breaking through the current development bottlenecks of enterprises.
The company adheres to the service concept of "doing solid research and serving customers wholeheartedly" and has made great progress in the fields of engineering consulting, investment consulting, marketing management consulting, etc. The company's research scope covers agricultural food, 31 industries including iron and steel metallurgy, biomedicine, energy and environmental protection, petrochemicals, transportation, electronic information, mechanical processing, financial services, clothing and textiles, construction and real estate, electronics and electrical, automobile manufacturing, home appliances and communications, and education and training. So far, Bingcheng Consulting has achieved successful cooperation with customers from all walks of life, serving more than 1,500 customers in total, and has established long-term partnerships with some customers. The company firmly believes that with professional technology as its foundation and considerate service as its commitment, it will remain invincible in the red ocean of the market.
2. Products and Services
(1) Engineering project consulting services
1. Preparation of feasibility study report
2. Project Preparation of application report
3. Preparation of project proposal
4. Preparation of fund application report
5. Preparation of energy-saving assessment report
6 , Social stability risk assessment report preparation
(2) Financing consulting services
1. Business plan preparation
2. Project plan preparation
3. Writing a business plan
4. Writing an investment plan
5. Writing a cooperation plan
6. Writing a merger and acquisition plan
p>(3) Management consulting services
1. Business model design
2. Product marketing planning
3. Brand management consulting
3. The company’s service advantages
1. Rich experience and many successful cases;
2. An expert team controls the entire process and grasps your project from a strategic perspective;
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3. Supported by massive data on the industry market;
4. Model analysis such as SWOT and Boston Matrix, skilled in preparation technology, and advanced financial tools;
5. Authoritative professional institutions , Baidu, 360, 58, etc. promote member real-name authentication to eliminate fraud and maintain credibility;
6. In response to customer needs, we not only provide customers with door-to-door services, but also go to the project site in person.
4. Service process
1. Initial communication between the two parties on the phone, our company understands the basic situation and requirements of the customer's project;
2. Reach a preliminary sense of cooperation with the customer , our company arranges professionals to communicate with customers face-to-face to gain an in-depth understanding of the project situation;
3. Both parties determine the service price, sign a cooperation agreement, and pay the down payment. Our company collects materials and begins preparation, and submits them within the specified time. The first draft is given to the customer;
4. Customer feedback will be discussed together by both parties and revised and improved within 3-5 working days;
5. After both parties confirm the final draft, I The company provides electronic files and paper files to customers;
6. Subsequent free modification services can be provided to a certain extent.
Simple business work plan sample 4
1. Negotiation topic
Introducing this fully automatic electronic chip with the advanced level of the 1990s at the right price Production technology of assembly lines and related components.
2. Overall Goal
(1) Technical Requirements
1. The assembly line requires the use of Chinese industrial electricity standards and no corresponding voltage conversion system is required. ;
2. The assembly line can produce _ chips per hour under normal working conditions, and the pass rate is guaranteed to be above 95;
(2) Evaluation indicators during the probation period
1. The trial period is 6 months;
2. The operating temperature is between -10℃-60℃;
3. Under normal use, the electronic welding head The service life is not less than _ working days;
(3) Production technology transfer
1. Japan _ should provide part of the locomotive technology free of charge;
2. The Japanese side should provide corresponding technical drawings, process flow charts, special manuals, etc.;
(4) Purchase price
1. The purchase transaction will be settled in US dollars;
2. The Japanese fob quotation is US$1.2 million;
3. The highest price I can accept is US$1.15 million/unit;
4. According to the US dollar exchange rate on that day , with the price allowed to fluctuate by 10%;
3. Negotiation procedures
(omitted)
4. Specific schedule
(omitted )
5. Negotiation location
Shanghai_ _International Building, No. _, Jing'an District, Shanghai, Tel: _ _ _ _ _ _ _
6. Personnel division of labor
Chief negotiator: Gu, plenipotentiary representative of the negotiation;
Deputy negotiator: Bian Mou, cooperate with the chief negotiator and make timely supplements and corrections;
Members: Ouyang, translator; Zhao, responsible for records and technical terms; Shang, responsible for legal and financial support.
Simple business work plan sample 5
1. Overview
Write down the address, phone number, and contact person in order;
2. Company situation
This paragraph writes an overview of the company and what aspects of product production or services it engages in.
This paragraph should be concise and easy to understand, so that readers can basically understand the company's natural situation.
3. History of the company
1. First, explain when the company was founded;
2. Introduce the company’s leading products;
3 , explain the important "milestones" in the company's development.
Reports on the company’s growth history must grasp the key points and key points.
4. The company's future
1. Prepare the company's future plan for several consecutive years;
2. Specifically point out important "milestones" for the company's future development.
This section of the plan is very important, but its form can be flexible. It can even be stated simply. If you want to explain that your company can achieve its ideal goal only by passing through many dangers, then you should explain the specific meaning of each danger so that we can understand your company accurately.
5. Uniqueness
If the company has new products, new services or other unique features, attention should be paid to explaining them in this paragraph.
6. Products or Services
1. Accurately describe the product to avoid ambiguity in understanding the product and production plan;
2. If there are multiple products or services, should be explained in paragraphs;
3. Explain the product price, pricing basis and profit level;
4. Comprehensively analyze the factors affecting the price and respond to various situations. Be able to explain as much as possible;
5. Explain the impact of your efforts on the price level.
7. Users or product distributors
1. Describe the users of the product in detail and explain who is the end user;
2. Why use your product;
3. Do users buy your products or services because of the unique price or other factors?
4. Do users have any requirements for improvement of your products or services?
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5. In table form, list the names, sales and sales volume of the three dealers in order of sales from high to low.
6. If our company is interested, please be ready to provide more complete sales information at any time.
8. Industry or Market
1. Describe the distribution of product markets;
2. Total sales and sales growth rate;
3. The total market demand (market capacity) of the product or service category; it can be explained in a list
4. When describing industry sales, please note whether you are facing a comprehensive market or a limited market Sales within the industry space.
9. Competition situation
1. All competing products and related manufacturing companies must be explained;
2. The sales of each competing company must be explained sales and market share, and at the same time explain the financial resources of each company;
3. You must accurately explain the differences between your products and the characteristics of your competitors' products.
4. If you are not competitive, you should describe the reasons for the lack of competitiveness;
5. If you think you may be competitive in the future, you should point out each potential competitor. and indicate the markets they are likely to enter.
10. Marketing and Sales
The company’s marketing management and distribution of marketing channels, that is, how the products leave your company and are delivered to the users;
1. Rely on Your own strong sales force still needs an intermediary;
2. What kind of sellers and intermediaries are needed to sell products;
3. What is your relationship with the intermediary;
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4. What sales plan has been adopted to sell the product.
11. Production
1. Describe the entire production process, and specify the main production stages;
2. The key lies in the production cost, especially the production cost. Plan what measures to take to control costs at the desired level.
12. Production type
1. Is the production process difficult?
2. Is it sophisticated and high-tech?
3. Multiple production or exclusive production (needs to combine the characteristics of the technology industry)?
4. How much additional production cost does the company need?
5. What is the proportion of external components?
6. What are the key parts in the production process?
7. Is the production process a standard production factory or does it have many difficult links. If it is a complex production process, the relevant technical training of personnel should also be explained.
13. Labor intensity and employees
1. Explain the number of existing employees and related labor, especially in the technology industry, indicate any innovations in the appointment and management of key personnel;
2. Whether there is a trade union organization and the difference in labor intensity among different employees;
3. Explain the agreement signed with the trade union organization and the relationship with the trade union;
4. What measures are taken to ensure stable and reliable employment of key employees.
14. Supply situation
1. Describe the situation of the companies that supply the company’s raw materials and other resources;
2. Complete information about the main raw material suppliers list.
15. Collaborating manufacturers
1. If you are a collaborating manufacturer with our company; or someone completes part of the product processing work for our company and puts the product into the market, you should This part of the plan states the names, addresses and contract amounts of several major collaborating manufacturers.
2. Provide a detailed list of major collaborating manufacturers, indicating the name, address, phone number and contract amount of each major collaborating manufacturer.
16. Equipment
1. Describe in detail the main equipment that the company currently has or plans to purchase;
2. Explain the basic situation of existing fixed assets and Its value,
3. Explain the total amount and value of existing equipment that can be used for production;
4. Point out the advanced level of the equipment.
17. Assets
1. Describe the real estate owned and used by your company as a production and scientific research site.
2. Production and scientific research site Floor space and price per square meter.
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