The epidemic situation in Hainan has been released. How is the hotel business?

In this round of Hainan epidemic, Sanya, which suffered the most, has fully restored all kinds of production and living order, and the high-risk areas in the city have been cleaned up. As a popular and high-quality tourist destination, with the joint efforts of the Sanya government, tourism merchants and tourism platforms, the Sanya tourism market, which was once suspended, is gradually regaining its vitality.

According to statistics, among Sanya 17 tourist attractions, there are 13 tourist attractions that will be reopened during the National Day, including Nanshan, Cave, Tianya Haijiao and Haichang City that Never Sleeps. In terms of hotels, about 95% of hotels in the city resumed business, and about 85% of high-star hotels resumed business. The enthusiasm of tourists to revisit Sanya has also begun to rekindle. In the past week, the search popularity of Ctrip platform in Sanya increased by 40% month-on-month, and the number of travel reservations in Sanya during the National Day holiday increased by 2 19% month-on-month.

According to the research report of China Research Institute Puhua, Panoramic Survey and Development Prospect Forecast Report of Hotel Industry in China from 2022 to 2027.

For the hotel industry, 2022 will face many new challenges. Changes in market demand have forced the hotel industry to transform and upgrade, constantly seeking innovation and change, stimulating local consumption and domestic demand, and helping the hotel industry to "return blood" quickly. According to the related report released by china tourism academy not long ago, judging from the overall occupancy rate of domestic hotels in 2022, summer vacation has become the best opportunity for domestic hotels to recover this year. According to the data, from June to August 20th in 19, the occupancy rate of domestic hotels recovered to over 80% compared with that in 20 19. The reporter learned that the National Day holiday is approaching, and the local tour has brought fire to the hotel reservations around the local area. Among them, the hotel reservations of resort-type and urban high-star hotels are in good condition, showing the phenomenon of hotel market warming up. Behind this is the hotel industry's efforts to introduce new experiences through new technologies and continuously enrich the connotation of hotel+service.

Analysis of Hotel Industry in 2022 Epidemic Situation

On 1, China Hotel Association officially released the Report on the Development of Hotel Industry in China in 2022: Since the outbreak of Xinguan epidemic, the hotel industry is undergoing drastic changes, the tourism market has shrunk dramatically, and the sustainable development of the hotel industry is facing great challenges, but it also contains new business opportunities.

In first-and second-tier cities, the golden age of rapid development of budget hotels may have passed, and the chain market is close to saturation. However, there are a large number of small-scale hotels with a single store scale of about 15-69, and the chain rate is low, so there is still room for development. In third-and fourth-tier cities, the market for budget hotels is still just needed, and the pattern of market competition has just emerged. There is still a lot of room for growth in the next few years, and the digital-driven chain operation model is also the future trend.

The industry expects the hotel industry to continue to lay out popular and emerging tourist destinations in depth, practice the market sinking development strategy, lay out regional coordinated development according to local conditions, and empower the hotel industry to accelerate its recovery and development.

With the progress of science and technology, the hotel industry has gradually entered a period of intelligent development, and the outbreak of epidemic situation has added a fire to the intelligent development of hotels, and intelligent services such as non-contact have developed rapidly. In this process, both hotels that add intelligent products and service providers that develop and provide intelligent products are increasing, and the industry's desire to embrace technological changes is becoming stronger and stronger.

For more market details, please click to view the research report Panoramic Survey and Development Prospect Forecast Report of China Hotel Industry in 2022-2027.