Outline of papers on tourism management

Outline of papers on tourism management

Tourism has become a way of mass entertainment, and students majoring in tourism will also be exposed to management-related knowledge.

The first chapter is introduction.

1. 1, research background

1.2, research purpose and significance

1.2. 1, theoretical significance

1.2.2, practical significance

1.3, research methods

1.3. 1, literature research method

1.3.2, semi-structured interview method

1.3.3, questionnaire survey method

1.3.4, statistical analysis method

1.4, research framework

Chapter two, literature review.

2. 1, themed hotel

2.2, brand association

2.3, customer satisfaction

2.4, brand attitude

2.4. 1, the concept of brand attitude

2.4.2, brand attitude model and its dimensions.

2.4.3, customer satisfaction and brand attitude

2.4.4. Research on the relationship between brand association and brand attitude.

2.5, behavior intention

2.5. 1, the concept of behavioral intention

2.5.2, "the constituent dimensions of behavior intention"

2.5.3, the hotel enterprise customer behavior intention research status.

2.5.4. Research on the relationship between brand association and behavior intention.

The third chapter, research design.

3. 1, interview and research

3. 1. 1, Respondents

3. 1.2, interview contents and methods

3. 1.3, interview results and discussion

3. 1.4, definition of research object

3.2, research models and assumptions

3.2. 1, research model

3.2.2, research hypothesis

3.3, variable interpretation

3.3. 1, brand association

3.3.2 Customer satisfaction

3.3.3, brand attitude

3.3.4, behavior intention

3.5. Pre-test of questionnaire

Chapter four, data analysis.

4. 1, sample source

4.2, descriptive statistical analysis

4.3, reliability analysis

4.4, factor analysis

4.5, model modification

4.6. Analysis of variance

4.7, correlation analysis

4.8, structural equation model analysis

Chapter five, research conclusions and management suggestions.

5. 1, hypothesis test

5.2. Research conclusions and discussion

5.3, management advice

Chapter six: Review and prospect of the research.

6. 1, research and innovation

6.2. Limitations of the study

6.3 Research prospect

The conclusion of this paper

This paper studies the relationship between theme hotel brand association and customer behavior intention, and draws a conclusion. At the same time, there are some shortcomings in this paper, which need to be improved in the follow-up research.

First of all, for the research object of theme hotel, this paper mainly defines its concept on the basis of literature review and interview research. Whether the concept is scientific or not needs to be tested by practice and recognized by the industry.

Secondly, the questionnaire distribution in this study adopts a combination of online and offline methods. For online distribution, there are inevitably some problems. For example, the age distribution of respondents is uneven and the samples are younger; Questionnaires distributed through Weibo and other channels are difficult to communicate with each other during the filling process, which may lead to misunderstanding of the questionnaire; It is impossible to supervise the respondents, which may make it difficult to guarantee the quality of some questionnaires. In addition, the number of valid questionnaires needs to be increased.

Third, although the author tries to refer to more theoretical documents, and intends to make the dimension construction method more scientific and the conclusion more reasonable through interviews with customers, scholars and managers. However, limited by the author's research experience and the number and scope of interviewees, the construction of the new dimension is still subjective, and it is difficult to comprehensively and accurately cover the connotation of brand association of theme hotels. The validity of the measurement model needs to be further improved.

Fourthly, this paper designs a questionnaire according to the previous research results. In the research process, although its reliability and validity are supported by data analysis and meet the basic requirements of follow-up research, there are still some problems such as inaccurate questioning angle, unclear questioning scope, and further standardization of expression. The test-retest reliability of the questions needs to be further improved to make the questionnaire design more scientific and standardized.

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