2018 520 Online Valentine’s Day Event Theme

2018 520 Online Valentine’s Day Event Theme

“521” has gradually been given the meaning of “I do, I love you” by couples. "Internet Valentine's Day" is also known as "Confession Day" and "Coquettish Day". In this youthful, spiritual and implicit festival, "520 (521) 1314 I love you (I will) for the rest of my life" is Its classic digital quotation, Wu Yulong’s “Internet Lover” is the festival title song.

2016 May 20 Online Valentine’s Day Event Theme

1. Purpose of the event plan: enhance the popularity and brand image of restaurants and hotels

2. The theme of the activity plan:

Theme 1: "You are the most beautiful in my heart" as the theme

The theme concept of this activity is "Breaking the traditional life" The starting point of "creating romantic surprises" caters to white-collar workers' yearning for romance, surprise, humanity and making friends in ordinary life, so the theme of "Suddenly Meeting a More Beautiful You" is formulated. Firstly, the basic elements such as the background and time of the event are clearly stated. Secondly, the title is used as a gimmick to satisfy the psychological desire of the target group, so as to achieve the purpose of attracting consumers' attention. It has the characteristics of being smooth, cultural and conducive to communication.

Theme 2: "Romantic Year of Aftertaste" as the theme

3. Activity plan strategy:

According to the festival marketing background, we will position the target audience this time at xxxx0-40 years old middle-to-high-end people; when dining in a restaurant, they not only hope that the food will be delicious, but also pay attention to the environment, atmosphere, culture and other value-added factors; their consumption expectations are: is the food delicious? Is the restaurant stylish? Is it fun? Are there any discounts? What spiritual benefits has it brought to them?

4. Event time: xxxx.xxxx day - xxxx.xxxx day of xxxxxxxx year

5. Event location : Tentatively scheduled inside and outside restaurants and hotels

6. Activity positioning and tone

1. Positioning: The most influential, attracting the most people, the lowest threshold for participation, and the most topical Cultural, a Chinese Valentine's Day marketing activity targeting mid-to-high-end consumer groups aged 0-40 years old.

xxxx, tone: wide range of style, culture and fashion

7. Activity form

If the consumption reaches XX amount on xxxx. Coupons→Use intuitive profit-sharing promotions to extend the hot sales cycle of the restaurant and hotel.

The Valentine’s Day night theme event on xxxx.xxxx → triggered the audience, created news topics and expanded popularity.

8. Activity Content

Taking the Chinese Valentine's Day theme activities as the main line, and supplemented by the early coupon rebate promotion, a three-day "Suddenly Meeting a More Beautiful You" themed marketing event was held. , on xxxx.

xxxx0-40-year-old single group - "You are the most beautiful in my heart" large-scale singles dating party:

All single people can participate in cities held by XX restaurants and hotels on 8.xxxx The large-scale singles dating party provides the most comfortable and romantic platform and space for you to find your perfect partner with high-level dating partners, a humanistic and romantic restaurant atmosphere, and highly creative and interesting activities.

Anyone who successfully makes friends on the day of the event can enjoy a 50% discount on food and beverages. (Specific discounts will be determined by the restaurant depending on the situation)

xxxx0-40 years old couples and couples groups - "Traveling through the lover's night. Romantic aftertaste of the year" couple theme party:

As long as you Anyone with a partner can participate in the couples theme party held by XX restaurant on xxxx. Customers, as long as you dare to tell your romantic love story, you can enjoy a free couple's set meal provided by this restaurant and hotel.

9. On-site atmosphere creation

A. Peripheral layout of the restaurant

①. Magpie bridge shape layout → Add the cultural atmosphere of the restaurant

The large-scale Magpie Bridge door is creatively designed at the entrance of the restaurant and hotel, borrowing from the cultural customs of the traditional Qixi Festival Xiangqiao Festival to add to the cultural style and festival uniqueness of the restaurant and hotel. In this way, we attract the attention of consumers and invite well-known local photography agencies to join in, leaving the most beautiful figure for every consumer who enters the store.

②. Creative layout of the Cowherd and the Weaver Girl → Create more publicity topics

Combined with the entrance of the Qixi Magpie Bridge, the unique character models of the Cowherd and the Weaver Girl are arranged, which not only directly increases the external environment of the restaurant The style and culture of the hotel also provide opportunities for consumers to take photos as souvenirs. Photos can be used as an effective way to promote the restaurant and hotel's reputation.

③. Antique promotional pillars → point out the theme of the event

Abandon the traditional Chinese pillars, creatively design antique promotional pillars according to the marketing theme, and label them with "Through the Chinese Valentine's Day" Night; meet a more beautiful you" event theme slogan, which plays a role in event promotion and atmosphere creation.

B. Hall environment and atmosphere layout

①. Chinese lantern layout

Set up Chinese lanterns in the lobby and main aisles of the restaurant hotel to add a humanistic style to the hall.

②. Design and layout of publicity hanging flags

Design the picture and content of publicity hanging flags in accordance with the marketing theme, and arrange them in an orderly manner with creative shapes for event promotion and atmosphere creation.

③. Design and layout of the photo receiving desk

Set up the photo receiving desk (initially designated as the front desk) according to the actual venue, and arrange it with event-themed styling, such as sign-in boards, styling Gauze, X display rack, etc.

④. Zonal stage styling and layout

Carry out zoning planning and design, stage creative styling design, and layout based on the actual restaurant site.

⑤. Light and shadow art equipment layout

Arrange the lighting equipment, light and shadow performance equipment, etc. required for the day of the event based on the actual restaurant venue.

10. Activity arrangements and procedures for Valentine’s Day

A. (Singles Area)

Beautiful photos on Valentine’s Day night – invite well-known local photography agencies to join, Take photos at the Magpie Bridge-shaped door at the entrance of the restaurant and hotel. Firstly, entering the Chinese Valentine's Day event can quickly gather popularity and create publicity topics; secondly, the photos taken contain the unique information of the restaurant and hotel, which can be used as an effective carrier for word-of-mouth promotion among the target consumer groups.

Enjoy a unique cultural feast - on the day of the Chinese Valentine's Day theme event, arrange a cultural performance that is integrated with the restaurant culture to quickly increase the enthusiasm of event participants.

7 Minutes of Romantic Heartbeat - It is the main part of the single dating party in this area. In the name of "7 Minutes of Romantic Heartbeat", with the dim lighting style of the restaurant and hotel as a foil, all customers present have 7 minutes. "Finding companion time", this part is full of surprises, challenges, and fun.

A perfect encounter on Valentine's Day night - the melodious music performance of xxxx minutes in the event set off the atmosphere of the entire event.

B. Couple Area

Romantic photo taking on Valentine’s Day night - inviting local well-known photography agencies to join in, and setting up the Magpie Bridge-shaped door at the entrance of the restaurant and hotel for every couple who enters the store. couple photography photo shoot. Firstly, entering as a Valentine's Day event can quickly gather popularity and create publicity topics; secondly, the photos taken contain the unique information of the restaurant and hotel, which can be used as an effective carrier for word-of-mouth promotion among target consumer groups.

Searching for 5 perfect loves - looking for 5 couples who got married on Valentine's Day in the city, telling their romantic love stories on the day of the event, and enjoying the Chinese Valentine's Day perfect couple package specially provided by restaurants and hotels for free , this link serves as the main link of the couple's party.

Romantic aftertaste of Valentine's Day night - on the day of the event, as long as you are a couple and have a partner, you can get a 50% discount on purchases at the restaurant and hotel. Couples who get married on Valentine's Day can enjoy free of charge. The perfect couple package provided by the restaurant and hotel, a romantic wedding anniversary, a perfect love story, sharing and blessings.

11. Event planning: xxxxxxxx Investment Consulting Co., Ltd.

12. Event location: xxxx Emperor Hotel