When I was staying in a hotel, I saw a cat machine. How does this cat operate?

How does a cat operate? I understand it this way:

You Mao intelligent terminal provides a brand-new solution for room consumption, which is completely different from the "iron cabinet" that you understand standing in the hotel lobby. If you only understand it as a vending machine, you underestimate the commercial value of You Mao.

What is a cat? ——

1, offline, the cat is a smart device that meets all your needs in the guest room, such as code scanning and charging, such as Bluetooth speakers. Based on the new generation of Internet of Things technology, cats and smart terminals provide unimaginable application space for hotel service and room communication.

2. Online, Cat is a boutique room reservation APP focusing on couples, combining soft and hard to create a brand-new room service experience, providing users with a complete consumption experience before, during and after living;

3. The cat directly sends the small intelligent vending machine into the hotel room, which meets the immediate demand of "unplanned" purchase on the premise of protecting consumers' privacy;

4, consumption is settled directly by mobile phone, which completely avoids the embarrassment of being questioned by the front desk in public when the hotel checks out.

If you still can't understand the popularity of You Mao, take a look at a set of data: Due to the emphasis on design and experience, the You Mao team served more than 4,000 rooms in three months. There are 50,000 registered users and more than 5,000 orders. Song Shuo, a graduate of Beihang University and founder of an entrepreneurial veteran, revealed: "The unit price of customers can reach 400 yuan, and the monthly sales of hotels are nearly 10,000 yuan."

In terms of product selection, You Mao's partners are not only international brands Okamoto and Durex, but also top Japanese brands TENGA and NPG, as well as domestic famous brands like Elephant and Safety Entrance. Brand direct purchase can ensure that the profit margin is greater than that of second-and third-tier channel procurement. You Mao's operation team has made different product configurations for different customer groups and hotels. For example, for students, cats will provide some second-rate products, while boutique hotels in commercial and entertainment areas will provide more choices of toys, so that the original homogeneous hotels have their own characteristics.

According to the survey from Maidian.com, compared with the same luxury and instant service, post-90s business users will be more inclined to the unusual personalized room experience. Among their preferred accommodation types, 79% people choose economical theme hotels, inns and hostels, while high-end hotels and resorts only account for 9%. According to the report "Opening a Room" of Metropolitan Hotel Group, the post-90s generation of 2065438+2008 will become the main force of hotel consumption. Judging from the booking habits of hotels in second-and third-tier cities, over 60% of users have no booking habits, but WeChat booking accounts for 20%, far exceeding official website, OTA, telephone and other booking methods;

In addition, according to the data of adult products in the top three in terms of room income and sales, the hotels and guesthouses that cats cooperate with are more distributed in places frequented by young people, such as university towns and entertainment cities, rather than CBD and commercial streets with higher costs.

In the face of the franchise hotline, which was blown up in less than two months, the cat operation team made a franchise plan in order to better explore the regional market with the partners. The special partner of the city, who enjoys the exclusive operation right of the city, must have 1 1,000-2,000 sets of intelligent equipment, and the number of city hotels is above 1 1,000; For young entrepreneurs with poor resources, the general partner program makes activists at your fingertips. As long as 200 smart devices are necessary and the number of urban hotels exceeds 10, you can enjoy the priority development right of urban areas.

I hope I can help you, and I hope to adopt it!