Exhibition planning details of exhibition planning

(1) Invitation;

No matter what kind of conference or exhibition, the organizer of course hopes that the appropriate objects (customers) will participate. As a host, the way you invite is very important. Normally, invitations include three procedures: information release, receipt processing, and confirmation notification.

⒈Information release-from the media, there are several forms such as printed matter (including invitation letters, organizational documents, meeting notices), emails, printed media announcements, electronic media announcements, etc. The usual information releases include theme, time, location (tentative or candidate), main agenda and arrangements, fees and standards, etc. Some also include conference (exhibition) planning books, which can let participants understand the significance of participation and their expectations for the exhibition. expect.

⒉Reply receipt - For organizers, receipt is one of the indicators of the success of exhibition planning activities. After the receipt is received, statistics are usually required (the design of the receipt is very important, it should be reasonable and satisfactory, and should include the following information - clear number of people, position, gender, contact information, estimated time of arrival at the destination, pick-up and drop-off requirements etc.) and confirm that the receipt is valid (usually marked by whether the conference fee has been paid), the next thing that needs to be done is resource allocation - mainly the arrangement of booths and hotel accommodation. The confirmation of receipt, that is, the confirmation notice can be sent out after all this is completed.

⒊Reply receipts can come in many forms - fax, letter, email, online or by phone. It should be noted in the receipt that if the exhibition topic allows, the special requirements of the participants should be taken into account, such as family members, accompanying persons, health care requirements, transportation agents, eating habits, accommodation requirements, etc. If the receipt is clear, then the orderly arrangement of the exhibition Will be of great help. Confirmation notice - If the conference fee is confirmed or there are other ways to confirm it, a confirmation notice needs to be sent. At the same time, the exact location, time, agenda, sign-in procedures and exhibition precautions should be sent out at the same time.

(2) Sign-in and check-in arrangements

If it is a small business meeting, sign-in is relatively simple, just a directory registration. But if it is a large conference or exhibition, then signing in is a complicated task. Typically, meeting check-in is coupled with accommodation arrangements.

If you want to avoid chaos in the sign-in process for a large meeting, necessary procedures and preparations are necessary - receipt statistics form, sign-in form, guidance and assistance personnel, accurate number of rooms and room numbers in the hotel, Room allocation table, keys, small envelope marked with the name and room number of the guest (containing the room key, usually the hotel can provide it), relatively obvious route directions to the hotel, conference (exhibition) instructions, detailed conference (exhibition) schedule, inspection route And participation methods, hotel function opening and closing instructions and payment standards, return booking and confirmation, conference transportation usage and payment standards, etc. If possible, try to sign in using a computer. Under normal circumstances, there should be no less than 6 check-in service personnel - working hours should be reasonably allocated according to the arrival time of exhibition participants. If the receipt items are carefully designed in advance, it will be of great help for check-in and check-in arrangements.

(3) Catering arrangements

Generally speaking, catering is not arranged uniformly for exhibitions (except for special guests or important customers), and catering is usually arranged uniformly for meetings.

Catering arrangements usually come in two forms - buffet or table dining. Categories include Chinese, Western and Halal series.

Uniformly arranging catering meetings is very important for cost control. Buffets can generally be controlled by issuing meal coupons (many hotels have minimum requirements for the number of diners for the opening of buffets), and meal labels and menus can be formulated in advance. , strictly distinguish between official representatives and accompanying persons and family members. Special requests can be negotiated with the restaurant. Arrangements for table-to-table dining can be complicated—especially for large meetings. Issues that need to be considered in table-to-table dining arrangements include: meal time, number of people per table, meal vouchers, arrangements for tablemates, people with special dietary habits, types of drinks and payment, etc. It should be reminded that during the preliminary inspection of the meeting, pay attention to the hygienic conditions of the restaurant and utensils, and do not cause health problems to diners.

If diners are unable to assemble on time for dinner, a table with enough people can be opened to ensure the rights and interests of diners. 3

(4) Secretarial services

The so-called secretarial services refer to providing various secretarial, miscellaneous, temporary procurement, temporary drivers, guides and other services to the exhibition organizers. These services are usually provided on an ad hoc basis or on a timely basis, and are generally calculated by category when budgeting, rather than broken down - they can be calculated as unforeseen costs or by other categories.

If you operate through an agency, it is necessary to tell the agency to be ready for service at any time. The final service fee calculation between the agency and the organizer will be mutually signed and approved by the designated contact persons of both parties, and will be approved by the financial or related personnel of both parties.

(5) Tea break

Tea break may not be necessary for general large-scale meetings. For small and medium-sized meetings, especially high-level meetings of companies or organizations, tea breaks between meetings are necessary. Very important. The definition of tea break is a small simple tea party set up for rest and atmosphere adjustment between meetings. Of course, the drinks provided may not be limited to Chinese tea, and the snacks are not limited to Chinese snacks. Usually tea break preparations include snack requirements, drink requirements, decoration requirements, service and tea break opening time requirements, etc. Generally, different drinks and snack combinations can be changed at different times. Generally speaking, tea breaks are divided into Chinese style and Western style. Chinese drinks include mineral water, boiled water, green tea, scented tea, black tea, milk tea, fruit tea, canned drinks, trace alcoholic drinks, and snacks generally include various pastries, biscuits, bagged foods, seasonal fruits, fancy fruit plates, etc. Western-style tea break drinks generally include all kinds of coffee, mineral water, low-alcohol drinks, canned drinks, black tea, fruit tea, milk, juice, etc. Desserts include cakes, various desserts, pastries, fruits, fancy fruit plates, etc. There are also Chinese pastries.

(6) Translation

Some people may think that translation is just a microphone and a tool, so the arrangement of conference translation is as simple as other props, and it only needs to be "purchased" . In fact, it is true that translation is a tool, but a translator is a special tool, a person with a way of thinking who is responsible for transmitting ideas (sometimes it is also the lubricant or buffer for deadlocks in talks). Therefore, translators, especially those hired temporarily, deserve to be taken seriously. Many so-called translators are not generalists (in other words, in addition to the knowledge that the translator himself has mastered, he may not even have a concept of other fields), and conferences often involve a lot of professional terms, and they are usually very rare words or combinations of words, so Communicating in advance is essential.

Furthermore, the translator should be informed of the normal speaking speed of the speaker. If possible, the translator can be given past image data to familiarize himself with it, and the translator should be informed of the general discussions or topics involved in this meeting. content. Of course, in order to prevent business secrets from leaking out, necessary restrictions should be placed on the translator. Usually, it is agreed in writing that the translator who has access to confidential information within a certain period of time must not disclose it to the outside world. During this period, the employer has the right to require the translator to keep the confidentiality confidential, and You have the right to require the translator to compensate for losses caused by leakage of confidentiality.

(7) Vehicle Scheduling

In important international conferences, important industry conferences, and global or regional conferences of well-known companies, the number of participants is usually larger and their status is higher. Where the organizer is located, vehicle scheduling may not be a problem, but if the event is held in another location, then vehicle scheduling is worth looking into. Usually, meetings held in different places are basically entrusted to local professional agencies. Vehicle scheduling involves communication between the organizer and the agent, and also involves the issue of vehicle sources at the venue where the meeting is held. For the organizer, usually only the vehicle usage and arrangement requirements are proposed, while the agency must consider the time arrangement, the reasonable number of reserved vehicles, travel time and routes, etc. Therefore, the organizer should inform the agent in advance of the relatively accurate arrival time, number of attendees, identities of guests arriving during this time period, and vehicle usage standards, and inform the agent of the remedial measures and willingness to take if the situation does not match the notice. The price to bear for this.

(8) Health Protection

Under normal circumstances, health protection does not need to be included in conference or exhibition planning.

However, for special meetings such as those attended by well-known elderly scholars, experts with physical disabilities, or government officials, health protection should be included in the meeting planning. The main contents include the collection of medical information at the venue, the distribution of special specialties, emergency vehicle calling and payment methods, small quantities of commonly used drugs, renovation of barrier-free passages and bathing and sanitary equipment, etc.

(9) Insurance knowledge

Insurance is required to organize an exhibition. Exhibition organizers are generally not responsible for the loss or damage of exhibitors' exhibits, personal casualties, or third-party casualties that occur in the booth. Therefore, exhibitors need to arrange their own insurance.

Insurance involves issues such as the type of insurance, the amount of insurance, and the period of insurance. Insurance covers not only exhibits and transportation, but also booth personnel, visitors, etc. Exhibitions involve more types of insurance than most people imagine, including exhibition cancellation insurance, exhibition postponement insurance, political insurance, employees' liability insurance, transportation insurance, war insurance, fire insurance, theft insurance, damage insurance, personal injury insurance, public liability insurance, There are many types of personal accident insurance, personal property loss insurance, medical insurance, etc., and a relatively uncommon insurance type is the main speaker's failure to attend the seminar attached to the exhibition. However, it is not necessary for exhibitors to insure all types of insurance, and they must choose the type of insurance according to regulations and needs. Basic insurance includes exhibits, transportation, personal, and third-party related insurance. Exhibition organizers, transportation companies, construction management departments, etc. will stipulate some mandatory insurance requirements, and these regulations should be implemented.

In addition, exhibitors can apply for other types of insurance according to their actual needs. For exhibitors, the main things to pay attention to when purchasing insurance and handling insurance are as follows: Insurance for exhibits and props, and the insurance period must include transportation and the exhibition process. Types of insurance include theft insurance for exhibits and fire insurance for props.

(10) Etiquette and Farewell

For meetings, necessary etiquette appears warm. Etiquette work generally includes model recruitment, program breakdown, simple training, costume and prop preparation, etiquette execution, etc. It is worth noting that the etiquette’s cultural quality and basic foreign language skills are examined, rather than simply looking at the appearance to decide whether to hire. Another point is whether the etiquette’s personality meets the job requirements. Conferences with various themes have different etiquette requirements. Academic conferences and government conferences require models to dress more modestly and elegantly, so as not to steal the image of experts and government officials. Sales conferences and exhibitions require models to enhance the company and its products. Try to dress in bright colors that are consistent with the quality image requirements of the company or product.

(11) Booth personnel training

In order to ensure good exhibition efficiency and effect, after the booth personnel are assigned, they must be trained. Both temporary and permanent staff, including senior company personnel, should receive training. The purpose of the training is to enable booth personnel to understand the purpose of the exhibition, master booth work skills, and cultivate cooperation and collective spirit. If conditions permit, more formal training should be arranged, at least a simple work explanation and technical guidance should be provided before the opening. Training can begin as soon as booth personnel are selected. More formal training forms include preparatory meetings or training courses, which can last from half a day to two days, but the location must be specially arranged. Use teaching aids as much as possible, such as projectors, handouts, etc.

The training method should be as formal as possible. The more formal it is, the more attention it shows to the organizer, and the better the training effect will be. If there are key persons in charge participating in the exhibition, they should also participate in the training, which is beneficial to improving the training effect. The training content must be systematic and training materials must be compiled and printed in complete sets. Exhibition industry associations, exhibition research institutions, and exhibition consulting companies in some European and American countries arrange special exhibition training. They have special booth work training materials, video tapes, etc., which can be purchased for reference. The training materials should indicate the level of confidentiality, and the training content and steps can be divided into three parts:

1. Situation introduction: including personnel introduction, preparation introduction, exhibition introduction, etc. The purpose of the briefing is to familiarize booth personnel with the exhibition background, environment and conditions. First, introduce yourself to each other. The trainer and the trainee should introduce themselves, not only their names and jobs, but also their knowledge and experience in exhibitions. Exhibition introduction, including exhibition and booth conditions.

Exhibition information, including name, location, exhibition date, opening time, venue layout, exhibition hall location, entrances and exits, offices, restaurants, toilet locations, etc. Booth information, including exhibition intention, exhibition purpose, target audience, and booth location , booth serial number, booth layout, overall arrangement of exhibition work, etc. Introduction to exhibition activities, including press conferences, opening ceremonies, museum day activities, VIP reception activities, etc., and puts forward corresponding work requirements for booth personnel. Exhibit introduction should introduce each exhibit in detail, its performance, data, usage, purpose, etc. Market introduction, including sales scale, sales channels, rules and regulations, characteristics and habits, sales prices, etc.

⒉Work arrangement: Arrange the booth work to the booth personnel and put forward requirements and standards. Everyone on the booth must know and understand the purpose of the exhibition; arrange the booth work, including audience reception, trade negotiations, Division of labor and requirements for information dissemination, public relations work, news work and follow-up work; management arrangements, including working hours, shift arrangements, daily booth meetings, record management, etc.; administrative arrangements, including accommodation, meals and travel for booth personnel , schedule and other arrangements. Exhibiting is mainly for the purpose of closing deals, and booth preparation is carried out around this, including market research, preparation of supply sources, preparation of product information, preparation of trade terms, etc.

⒊Technical training: Mainly training booth reception and sales skills. Booth work is different from work in other settings, and even experienced salespeople should be trained in booth techniques. Simulation methods can be used and complete and systematic training materials should be prepared. In addition, if possible, it is necessary to cultivate a serious work attitude, collaborative spirit and sense of community among booth personnel.

(12) Order Maintenance

For conferences or exhibitions, everyone hopes to have good order. There is basically no need to control the meeting order of small meetings (especially enterprises or conferences), but for large meetings and exhibitions, order control is very important. Large-scale conferences can be controlled using representative cards or admission tickets. If confidentiality is required, the representative cards can be specially made with digital identity photos of the representatives printed on them, and security guards should be set up at the entrance of the venue. The control of exhibitions is more complicated because the exhibition organizers are concerned about the exhibitors. Not focusing on the same goal.

Exhibition organizers need to control the order, while exhibitors need to maximize information and facilitate information acquisition. Some exhibitions are accompanied by in-exhibition meetings, and some have technical exchanges or forums. Therefore, the identities and levels of all exhibitors or exhibitors are usually classified to ensure that technical exchanges or forums are not interfered with by outside or unrelated exhibitors. The means of control include barcoded exhibition badges (which require a code reader) or magnetic card representative badges.

A powerful tool for quick information collection—electronic business cards

In traditional exhibitions, business cards are indispensable, and exhibitors always spend an hour or two sorting them out after the exhibition. business card. To replace these tedious tasks, you can use electronic business cards. The so-called electronic business card is usually made of a magnetic card or material with a barcode - it can be said to be a specially made exhibition card for exhibitors and visitors. Before issuing the card, the organizing committee will require exhibitors or visitors to enter personal information, including company name, contact information, personal title, company nature and business scope, etc., and then store this information in the card. At the same time, the organizing committee will purchase such magnetic card or barcode reading equipment for rental, and exhibitors can freely choose to rent it or not. After exhibitors rent equipment, they only need to connect the equipment to their own computers to start using it. When buyers need to give their business cards to exhibitors, they only need to swipe the admission ticket with their own information on the reading device, and all the information will be transferred to the exhibitor's computer in the blink of an eye. Exhibitors can also record the key points of the conversation between the two parties in the corresponding remarks column to manage buyer information in a very orderly manner. Although these equipment are relatively expensive, they can be purchased and reused by the exhibition organizing committee. Exhibitors only need to pay a lower price to rent them from the organizing committee, which is very affordable and convenient. If every exhibitor and buyer used an electronic business card, the exhibition could even be managed like a subway entrance and the number of visitors could be accurately recorded.

(13) Exhibition inspections/tours

In fact, most exhibition inspections or tours are specially arranged for guests and have a public relations nature. Of course, it does not rule out that some of the activities are genuine Business inspections (market research actions conducted to obtain industry or related industry information).

⒈Real business inspection: This type of business inspection has actually been arranged by the organizer, and the services provided by the exhibition agency are only the reservation and arrangement of accommodation and catering at the destination, transportation, drivers and guides , if possible, an intermediary company is required to assist with media invitations and video material shooting. The functions of the intermediary company are roughly equivalent to the organizer's forward service and logistics support department.

⒉ Convention and exhibition tourism: Generally speaking, convention and exhibition tourism basically arranges short-term travel. The journey rarely leaves the venue of the convention and exhibition for more than 500 kilometers, and the time will not exceed 48 hours (mostly within 24 hours). A few journeys may exceed 1,000 kilometers and last as long as a week—even cross-border travel. At this time, the role of the intermediary company is equivalent to that of a travel agency, which will provide services such as route consultation, route package purchase, tour guides, attraction ticketing, vehicles, accommodation and catering arrangements, travel insurance purchase, and implementation of return ticketing to other places.

(14) Exhibition Design

If an exhibition is a drama, exhibition design is the theme of the drama. Sometimes the exhibitors can put forward the overall requirements themselves, but sometimes the exhibitors may not refine them and need to formulate them together after communicating with the intermediary company. Domestic exhibition design is basically still in the stage of copying foreign exhibition design. The materials that can be used and the cost that exhibitors are willing to bear are also far from international ones. Therefore, cost must be considered in design, and creativity second. The basic framework of the design should be based on the industry attributes of the exhibitors, the group of exhibition visitors, the background of the exhibition venue, and the space setting. Climate and safety factors should also be considered when selecting materials for open-air exhibitions. Exhibition design has almost unlimited styling options. The following are some experience summaries:

⒈Styling should consider maximizing booth utilization;

⒉Styling should consider the psychology and flow direction of people ;

⒊The shape should conform to the aesthetic orientation of the visitors;

⒋The shape should consider construction difficulty and cost factors;

⒌The shape should also consider safety.

Exhibition design should follow some principles, mainly including:

1. The principle of integrity of exhibition design.

2. Cultural principles of exhibition design.

3. Environmental principles of exhibition design.

4. The contemporary principles of exhibition design.

5. Creative principles of exhibition design. Variety Exhibition Design: Room 803, No. 121, Yiying Street, Xingang Middle Road, Haizhu District, Guangzhou

(15) Product booth decoration and use of exhibition equipment

Although Chinese products have always been cheap It is famous for its Wumart products, but it is undeniable that its overall image is still not up to par. In addition to working hard on the design, decoration and packaging of their products, many manufacturers often neglect the decoration of their booths during exhibitions - this will also have an impact on the product image. In some well-known exhibitions, many of the booths of domestic companies are still at the level of "three boards, one table and two stools", which is dull and uninnovative. According to statistics, in large-scale exhibitions, more than half of the visiting buyers stay at the exhibition hall for less than 8 hours. However, many foreign companies can effectively attract these buyers and impress them with their products in a short period of time. This is due not only to the excellent product quality and novel design, but also to the ingenious booth design and decoration. There are three main categories of popular display equipment: disposable exhibition equipment, circulating portable exhibition equipment and circulating rental exhibition equipment.

Disposable exhibition equipment is generally tailor-made for customers by more powerful and creative exhibition engineering companies. Most of the materials selected are wood products. The advantage is that they can be adapted to local conditions and can be changed or even surpassed through the ever-changing Imagine and style it as you like to fully reflect the image of your company and products. However, its disadvantage is that it is not easy to change once it is formed, and the single use price is high, and it usually cannot be used multiple times.

Revolving rental exhibition equipment is usually expensive due to the expensive materials. Users do not need to own the property rights of the equipment and can rent it from a professional exhibition engineering company. The advantage is that the structure is sturdy and the equipment is durable. It is made of steel brackets and is visually rich and changeable in three dimensions and can be changed at any time. It can be changed every day even in the same exhibition. The disadvantage is that it is more expensive and difficult to carry. .

The most commonly used circulating portable exhibition equipment. This kind of display usually uses foldable brackets and is supplemented by beautifully sprayed promotional pictures. It has smooth overall lines and does not have to be limited to the traditional three-sided panel structure. It can more prominently reflect the company's image and convey product information. The advantage of this kind of exhibition equipment is that it is affordable and easy to carry. After the standard exhibition equipment is disassembled and folded, one person can carry it, making it very suitable for long-distance transportation. In terms of appearance, it can also change the beginning within the scope of the structure and update the promotional pictures to match the new product. The disadvantage is that the changes are not as diverse as the other two pieces of equipment. Generally speaking, for general domestic manufacturers to participate in exhibitions, it is more suitable to use the third type of portable display equipment. It only requires a small investment to break the traditional image promotion method, and it can be used repeatedly.

A. What should we pay attention to when building an exhibition stand?

Thousands of visitors flocked to the exhibition and saw the booths of various manufacturers with different styles. The colorful scenes were often dizzying. They could hardly imagine that just before the exhibition started, there was still a "planned and organized" chaos. Transport vehicles were everywhere, truck drivers were busy checking seats, and exhibitors were waiting for the arrival of their goods. The highlight of exhibition freight is first of all to set up and dismantle the exhibition stand on time, a task that only experts are capable of. A variety of exhibitions have different exhibits. Flying animals, helicopters, and moving animals running on the ground can all enter the exhibition venue, so there are correspondingly different requirements for exhibition freight. Exhibitors should determine whether to use their own or rent transportation and handling equipment based on the content and quantity of the goods, or simply entrust a moving company. They can get a lot of useful advice from professional exhibition agents, because the latter are responsible for the set-up process and coordination, such as arranging the sequence when many suppliers arrive at the same time, and they also rent out manpower and equipment. For exhibition booth construction, there are generally two possibilities for loading and unloading. The first is direct loading and unloading, which means driving the truck directly to the exhibition hall according to the construction date, and the exhibition agent is responsible for unloading and intermediate storage. Since the exhibitors themselves do not have to worry about this aspect, they can save some corresponding costs. In addition, those easily damaged items such as glass or marble slabs only need to be transported once. When using this method, it should be noted that the time budget should be looser and the possibility of various delays should be taken into account, such as traffic jams or accidents. If the quantity is small or shipped in advance, it is best to transport them together. Before starting the construction, the goods should be delivered to the exhibition agent, who will temporarily store the goods and transport them to the booth location according to the specified time. It should be noted that items that are bulky and occupy a large area are best transported to the site first. Generally, a truck crane can be arranged in the exhibition hall to lift and unload these exhibits. However, if the exhibition stand is more than half built, such a machine will be difficult to use. The land of martial arts.

B. How to attract attention by participating in a small booth?

Due to limitations in the scale and financial capacity of exhibitors, sometimes exhibitors can only purchase small booths. It is usually not easy for a small booth to attract attention. So how can a small booth attract the attention of the audience?

⒈Use lights to make the small booth as "dazzling" as possible. Exhibitor ceiling spotlights are available at most exhibition centers, or portable lighting systems can be rented. According to industry surveys, lighting can increase the awareness of exhibits by 30-50%.

⒉ Emphasize design and highlight visual effects. Large companies usually exhibit in traditional ways and rely on large-scale venues, so small businesses should highlight their small booths with novel designs.

⒊Choose appropriate display supplies and representative products according to the size of the booth to avoid overcrowding or sparseness.

⒋Be good at using modular exhibition equipment, avoid using cheap exhibition props, give people a "small but sophisticated" feeling, and decorate the booth tastefully.

⒌Use a small number of larger pictures to create a strong visual effect - the pictures must be beautiful, the composition should be comfortable yet eye-catching, creative but not cluttered, too dense or too dense Pictures that are too small are difficult to read, and at the same time, limit the use of text. And the picture should be placed above the line of sight. The picture should be placed more than 120cm from the wall panel.

⒍Under the principle of ensuring that Enterprise VI is loyal, bold and eye-catching colors are used for booth decoration. This will make it stand out from a greater distance and avoid neutral colors that tend to blend into the background.

⒎ Set up a complete service exhibition booth, warmly receive visitors who come to the booth, and answer their questions. If you just place brochures, leaflets, gifts and samples on the table for visitors to ask for without taking the initiative to ask, not only will the interaction between the business and the audience not be achieved, but it will also not be the purpose of the exhibition.

⒏In exhibition design, the use and selection of materials are also key. Some exhibition categories need to be calm, while some exhibitions need to be lively, some need to show technology, some need to show environmental protection, and some need to show art or humanities or social welfare. In short, the theme of expression is a test for the choice of materials. Here In terms of exhibitions, exhibition intermediaries have professional advantages over exhibitors. Modern science and technology is developing rapidly, and new materials, new light sources, and new media are emerging in an endless stream. In addition to keenly providing exhibitors with exhibition design trends and aesthetic guidance of objects, intermediary companies can also provide exhibitors with cost-saving methods.

C. How to create a large booth from a small booth

Achieve the ultimate in design techniques and design from points, lines, surfaces, and colors. The dot can be a product, a logo or a certain color in the showroom. Dots can mark or emphasize a location and form a focus of visual attention. The irregular arrangement of dots can give people a sense of movement in the optical illusion, forming a light and lively atmosphere, making the whole space jump, instead of giving people the feeling of congestion like a small space. Extending the length of the lines gives the illusion of "expanding" the space. Use strips or entire lengths of mirrored glass to create an optical illusion that makes things appear real. Mirrors will help create illusions and visually expand the scope of the space. In addition, mirrors can create an illusory symmetry effect. (16) Socializing/drinking parties

Socializing/drinking parties generally require careful planning. The purpose of the reception is to strengthen corporate relations and customer relationships, so the atmosphere is very important. Social/drinking parties are usually held in a relatively closed and distinctive place. The links involved are: band (or speakers, sound source), program and actors, program list, drinks, fruits, snacks, barbecue food, props, barbecue equipment, emcee, transportation, weather forecast, second plan, electrical technician, security Personnel, temporary dance partners, fireworks, chefs, service personnel, etc. Key points: venue, program, emcee, safety and security, service procedures.

Due to the different scales and purposes of cocktail parties, there is no complete standard model and we can only learn from some examples of cocktail parties that have been held.

(17) Press Conference

Press conference formats include press conferences, press conferences, cocktail parties, etc. Generally speaking, cocktail parties are more free, casual, informal, and have a relatively relaxed atmosphere. They can be held alone or attached to other forms. For example, some cocktail parties or tea parties are held after the reception. Press conferences are generally thematic, with "answering reporters' questions" as the main feature. In addition, press conferences can be conducted by the person in charge of public relations, while press conferences are generally attended by higher-level officials. Among these forms, the most common is the press conference.

Elements of a press conference:

⒉ Target audience for information release

⒊Persons to be invited

⒋ Scale of the press conference

⒌ News release The things involved are similar. Generally speaking, they include the following parts:

Activity planning and theme determination

Program planning and agenda arrangement

Data preparation

Invitation, communication and determination of participants

Time, venue implementation and scene layout

Product display, demonstration and information release