Traditional Culture Encyclopedia - Hotel franchise - Fenshi property right hotel

Fenshi property right hotel

The literal translation of "timeshare" is "time division". Its basic connotation is to cut the house by time rather than by area, so that many families can use it and sell it to different buyers on a weekly basis. The "property hotel" sells the property rights of hotel rooms to property buyers, but the property buyers usually only have the right to use part of the time. The property buyers entrust the hotel management company to operate and manage the time outside their personal use time, and the hotel management company provides different forms of returns to the property owners. In the past, "property hotel" was regarded as a kind of "timeshare" in the professional field. Of course, there is a big difference between the two.

Timeshare is a brand-new sales concept and service system.

Split sales: divide a residential area or several buildings into 52 weeks a year, and sell the right to use up to 5 1 week to buyers instead of property rights. The time limit for the purchaser to purchase the right to use the house can be 5 years, 10 years, or even longer. Have the right to live and use every year after purchase, and exercise the right to use. Similar to golf members, you don't have to pay rent to live.

Exchange use: due to the needs of residents, the right to use other items of the house can be exchanged to other resorts connected to the Internet through exchange service agencies; This exchange function of flexible residence is very popular, so the scope of exchange continues to expand, forming an exchange of cross-residence, cross-city and even transnational use. This has led a large number of real estate development enterprises to join timeshare exchange network companies one after another, making their houses have better selling points and promoting the development of timeshare exchange service institutions. There are more than 60 timeshare exchanges in the world, forming a huge exchange network. 5400 timeshare hotels are located in 8 1 country, and more than 124 countries1000000 families have purchased the right to vacation. Timeshare has developed into a global industry with an annual turnover of $654.38+0.5 billion.

Professional services: Due to the special needs of "timeshare", hotel-style property management, tourism services and transportation services suitable for residents are needed. A set of property management and services has been formed to meet this demand. If the buyer does not live, the management company can arrange the rental in a unified way.

Timeshare is an intermediate product between real estate products and hotel products. In the sale of houses, one extreme is real estate products, and the seller sells the ownership and use right of real estate to the buyer at one time; The other extreme is hotel products, which reduce the right to use the house from zero to daily rent, and residents buy the right to use the daily rent. "Timesharing" is somewhere in between. Compared with real estate products, it is not so complete, compared with hotel products, it is not so fragmented. Generally, the right to use the house is cut into weeks and sold to buyers.

"Property Hotel" is an innovation of hotel sales model, which has been extended to the sales and operation of other commercial houses. We can distinguish the above picture more carefully. The way from "full ownership sales" to "timeshare" sales is "property hotel", and there is also a "points club" between "timeshare" and zero rent hotel. The reason why "property-style hotel" is regarded as a kind of "timeshare" is because it does not sell the ownership and use right of real estate to buyers, but sells it separately; Although the buyer owns the property right of the guest room, the buyer only uses the right to use it for part of the time, usually one to six weeks a year. The buyer entrusts other use time to the hotel management company, which rents it out. Most of the returns obtained by these property owners are realized by the hotel management company paying the mortgage balance, so that buyers generally only need to pay the down payment, and the hotel management company is responsible for the mortgage and property fees. Some management companies also promise to give property owners a certain operating income, and even promise to give a fixed return every year.

It can be seen that the similarity between "timeshare" and "property hotel" lies in meeting the requirements of buyers who do not need to live for a long time, but only need to live for a short time every year and use their houses alone. The difference is that the buyers of "property hotel" own the property right of the house, and their purchase purpose is mainly to make long-term investment, reduce the financial burden, and realize the preservation and appreciation of the property and its long-term possession and use in the future; The purchase purpose of timeshare buyers is mainly to live for a short time every year, which has the flexibility of exchange and use. It is more convenient and cheaper than renting a house every time, and can also maintain and increase the value of the property.

Because these two ways are complementary, enterprises at home and abroad sell their houses in two ways: "property hotel" and "timeshare", that is, they sell their houses or hotel rooms in the form of "property hotel" first, and then use the time entrusted by the property owner to rent them out as "timeshare". In this way, it is not entirely dependent on renting a house to collect rent, which can increase the number of regular customers and the utilization rate of the house. Of course, at this time, the income from selling "timeshare" is mainly to repay the mortgage to the buyers of "property hotels", and well-run companies will also have their own profits.