Is Raffles Chongqing worth going?

With the opening of Chaotianmen Station of Chongqing Metro Line 1, the popularity of Raffles City Chongqing is not deserted at all even on weekdays, and it is even more lively on weekends.

Some people go to the wholesale market to buy things first, and then eat at Raffles City restaurants; some people choose to bring their children to come to Raffles City to enjoy various entertainment projects.

The most popular place in Raffles City Chongqing is always the atrium on the first floor, where various limited exhibitions are held throughout the year. Since its opening, Raffles Chongqing has cooperated with famous IPs such as Astro Boy, White Rabbit, Shuke and Beta, attracting a large number of citizens to take photos and check in.

With the arrival of 2021, the countdown to the Spring Festival of the Year of the Ox has also entered. In order to welcome this festive festival, Raffles Chongqing has collaborated with Wangzai. As soon as you enter Raffles City, you can see the bustling scene downstairs, which makes you feel very happy.

When Youpin came to the first floor, the first thing he saw was a big arch. The shape of the arch was made into Wangzi's head, which looked very childlike. Walking through the arch is like walking through a time and space tunnel and entering a fantasy world filled with Wangzi.

There is a large scene in the middle of the exhibition. There are some Wangzi steamed bun-shaped toys in different sizes. There are many children playing inside and adults taking pictures outside. It is very lively.

There are several yellow retro TVs stacked next to the scene, playing some old Want Want advertisements, including the familiar classmate Li Ziming, which attracted many citizens to stop and watch, reminding everyone of their childhood. memories.

There is also a rest area behind it, which is also mainly red and composed of various Wangzai elements. The stepped arrangement is very similar to the seats next to the school playground, full of retro style. .

There are four or five small shops on the right side of the atrium. There is a large senbei hanging on the fence with the word "Wangwang" written on it, which is very designed.

These shops sell handicrafts, such as hand-made clay sculptures, intangible sugar paintings, etc., which can expose children to traditional Chinese culture.

The largest part of the entire exhibition area is the Wangzai store, which displays more than 50 different Wangzai products, including Wangwang gift bags, Wangwang milk, Wangwang snow cakes, etc. , rich taste, bright packaging, just looking at it makes you want to buy it.

In addition to these snacks, Wangzai also launched cultural and creative peripherals such as note pads, thermos cups, mugs, bags, pillows, etc. The magical Wangzai image is printed all over the screen, which is very cute.

Under the current epidemic prevention and control situation, Wangzai has also launched an epidemic prevention and control package, which contains disposable masks, disinfectant spray and other items. If you plan to go out for a short period of time, just bring a package like this and it will be complete.

After shopping around at Youpin and buying a few snacks, I couldn’t help but wonder: Why is Wangzai, a brand from Taiwan, still so popular after so many years?

In fact, old brands like this already have a certain scale in terms of products, marketing and management, and are relatively mature in technology, and have rich knowledge of public preferences and market control. experience, generally it will not turn over.

Wangwang’s advertisements have been deeply rooted in everyone’s hearts since they were young. Coupled with the long-term guarantee of product quality, Want Want Group even has its own hospitals and hotels, and has never been involved in various public welfare activities. Broken.

Such a good brand, from the perspective of ordinary people, truly achieves the ultimate in service and quality, which makes people convinced. Naturally, it will be more popular with ordinary people, and it will develop better and better.