Details of Xinxiu Group

Cainiao Group was established at 1998, located in pinghu city, a famous luggage city in China. After more than ten years' efforts, Cainiao Group has developed into a comprehensive industrial group integrating industry, commercial professional market operation and scientific and technological investment. There are more than 0/0 holding companies/kloc-0, with more than 5,000 employees, and the annual production of more than 0/000 bags/kloc-0, with sales revenue reaching several digits. The company has long been committed to industry innovation and industry platform services, and strives to become an international large-scale luggage industry group with world-class independent brands, and an innovator and leader in multi-brand global operation in the luggage field.

Company Name: Cainiao Group Headquarters Location: pinghu city, Zhejiang Province Established Time: 1998 Number of employees: more than 5,000. Corporate culture, business philosophy, leading team, product series, Newcom, Hobie, Around, Tianan, development history, corporate honor, corporate resources, technical equipment, human resources and corporate culture adhere to "continuous innovation and pursuit of Excellence". With the design concept and purpose of "environmental protection, fashion, business, leisure and travel", the rookie luggage is committed to developing a series of beautiful and practical luggage products with cultural connotations of the times. Now this rookie owns major brands such as NEWCOM, HOBIE, AROUND and T & ampt. In addition to the newly opened multi-brand' Youkexing' luggage flagship store in Jiaxing Commercial Center, Zhejiang Province, he has also opened nearly 20 flagship stores in Beijing, Shanghai, Hebei and Inner Mongolia. "HOBIE" brand has set up national agents in more than 20 countries and regions around the world, and at the same time, it has set up a direct selling website of HOBIE brand in the United States, which combines physical sales with online sales. Since its inception, the company leaders have led all the rookies to keep pace with the times and work hard, and will "take the brand as the core and improve management efficiency; "Market-oriented, backed by industry; Taking the group as the main body and paying attention to accounting by unit; Enterprises that take career as their ideal, create achievements and repay society as their mission will always "let us experience success!" "As the vision of the enterprise, actively guide employees to participate in enterprise construction and give full play to their subjective initiative. Strengthen the internal management of enterprises, advocate the concept of returning to society at the same time, always take "taking from society and returning to society" as its own responsibility, resolutely implement the spirit of "people-oriented, comprehensive, coordinated and sustainable Scientific Outlook on Development, and build a harmonious society", and shoulder the important social responsibilities of enterprises. Gradually established the corporate values of "establishing the management concept of' innovation, dedication, integrity and * * * win-win' and realizing the four-dimensional integration of enterprises, employees, customers and suppliers and win-win in many ways". The innovation of business philosophy is the theme of rookie group. In order to catch up with the market trend, Cainiao Group invested120,000 yuan, introduced various design and research personnel, built an independent R&D center, developed 200 samples every week, and introduced a series of styles to domestic and foreign customers every year. The Enterprise Technology Center has also established cooperative relations with scientific research units such as Hangzhou Bailing Company and Jiaxing College, and strengthened the development and technical transformation of new products, new materials, new styles and new processes, so that the technical processing system of rookie is at the first-class level in China. The company has always regarded "quality is the life of an enterprise" as its production philosophy. Through the establishment of luggage testing laboratory, the raw materials and finished products of luggage were tested, and on this basis, 800,000 yuan was invested to plan the luggage quality testing center, which provided reliable services for the rapid and economic testing of this enterprise and the whole luggage industry. As a well-known enterprise in the world, Cainiao Group has not forgotten its sense of social responsibility. In order to cope with the EU's "green barrier" and fulfill its environmental commitment, the company insists on implementing "clean production, energy saving and consumption reduction; Honest and trustworthy, * * * common progress; Harmonious, healthy and sustainable development ",in strict accordance with the requirements of ISO14001:2004 environmental management system standards, and carry out new ideas of cleaner production. At the same time, the standards of rookie enterprises refer to the EU environmental protection regulations, and set strict new requirements for environmental protection indicators such as formaldehyde, heavy metals and azo-free, stipulating that products must adopt new environmental protection materials. At present, on the basis of manufacturing and brand operation, Cainiao Group is steadily promoting enterprise transformation and upgrading, from manufacturing to brand operation. From a simple export-oriented enterprise to a dual-core operation of the global market and the domestic market. The leadership team is a senior management team with Chairman Shi and President Zhao Xuequn as the core, with an average age of 45 years. All of them have bachelor degree or above in famous universities and have received training courses in related majors such as presidents. They are full of vigor and unity, leading the company from Excellence to Excellence, and developing towards building a multinational luggage enterprise group with industrial integration, standardized management and international operation. Chairman: Shi, male, born in 1966, party member, bachelor degree, vice president of luggage branch of China Chamber of Commerce for Import and Export of Light Industrial Crafts, executive director of china leather Industry Association, vice president of Zhejiang Leather Association and director of luggage committee, vice president of pinghu city General Chamber of Commerce and president of municipal luggage association. Newcom (Youke) product series "Youke" is the flagship brand of Cainiao Group, with high popularity, stable brand image and many high-end customers. Every piece of "Youke" luggage in the suitcase enjoys a global warranty. The starting point determines the height. "Youke", whose main products are high-end business travel bags, has been widely recognized by customers in the industry for its excellent quality and excellent service. Its market share continues to expand and its brand reputation continues to rise. Its exquisite craftsmanship and light and durable texture have become the first choice for travelers and business people. Hobie: 1950, an American youth named Hobart explored and innovated surfboards in his father's garage. After polishing a balsa surfboard, he walked out of his father's garage and went to Laguna Beach. Standing on the wooden surfboard of balsa, he fought a good battle in the waves. Unexpectedly, it was this initial exploration that brought about the industrial revolution of surfboards, and the "Hobie" brand was founded. Hobie's innovation lasted for more than 50 years. In the past half century, it has developed into the top water sports brand in the United States. In addition to being the pioneer of water sports equipment, Hobie is undoubtedly the leader of outdoor sports brands. Hobie's outdoor leisure suitcase series has been favored by the majority of users because of its powerful functions and popular design style. Hobie is not only a fashionable and dynamic sports brand, but also an authentic American culture, representing a healthy attitude towards life and a free sports spirit. In 2009, after nearly two years of negotiations, the rookie obtained the global franchise of Hobie luggage for 20 years, and officially signed a contract in Los Angeles, USA. In March this year, the rookie participated in the largest "Travel Goods Exhibition" in the United States with the Hobie brand in Las Vegas, USA, which was an instant hit. The atmospheric booth and exquisite exhibits were highly praised by the organizer, the American Travel Goods Association, and were selected as the only "Best Booth Award" in this exhibition. For more than a year, Hobie's outdoor sports bags have been sold to more than 20 countries around the world. Perimeter: The periphery is different from Newcom's high-end business route. Just like its name, the suitcase of "Surrounding" series is full of affinity. Cheap and fashionable luggage route has expanded the scope of consumers for this brand, especially for international students who go abroad to go to college and go abroad. Its ingenious design and simple and convenient function make it an indispensable companion for study and life. Tian Tian: Maybe you still have a vague impression of the classic advertising slogan "Success lies in every day, and effort lies in every day". The brand of "Tian Tian Luggage" started at 1987, and became the largest professional manufacturer of air containers in China at the beginning of its establishment. At the peak in the early 1990s, ordinary people had to carry an air container every day when they went out, which was a very shameful thing at that time. In 20 10, the rookie bought the trademark "Tian Tian", conducted research and innovation on the basis of the old brand, and launched a brand-new series of luggage, which injected new vitality into the brand and protected the national brand. The new "daily life" is closer to the needs of modern consumers, more fashionable and more personalized, and its continued glory is just around the corner. Development course 1998 Mr. Shi founded the rookie group with three brothers and sisters. 200 1 Cainiao Group completed the domestic registration of Youke "NEWCOM" brand and began to expand its own brand business. In 2002, NEWCOM brand of Cainiao Group was registered in America, Europe and America. In 2003, Cainiao Group took the lead in establishing a luggage physical and chemical laboratory in China to ensure that the quality control of luggage is reasonable and standardized and meets the requirements of environmental protection. In 2004, Cainiao Group passed the IS0900 1 international quality management system certification. Xinxiu Group participated in the formulation of the Technical Guide for Exporting Plastic Spinning Bags organized by China Chamber of Commerce for Import and Export of Light Industrial Crafts. In 2005, Cainiao Group established a new industrial base in Lianyungang, Jiangsu, and strategically laid out the manufacturing capacity. In 2006, Cainiao Group passed the ISO14000 international environmental management system certification. Cainiao Group undertook and completed the key scientific research project of Zhejiang Province, Supply Chain Management System under Dynamic User Constraints and Its Application in Luggage Industry. Cainiao Group participated in the writing of the Report on the Development of Luggage Trade in China organized by the Ministry of Commerce. In 2007, Cainiao Group took the lead in establishing the largest three-dimensional luggage logistics center in China to meet the needs of multi-brand luggage at home and abroad; Youke brand under Cainiao Group won the title of "China Famous Brand Product". Xinxiu Group participated in the formulation of the Practical Manual on the Quality and Safety of Export Luggage organized by China Chamber of Commerce for Import and Export of Light Industrial Crafts. In 2008, the Youke brand of Cainiao Group was selected as "the only designated luggage gift of Boao Forum for Asia" for four consecutive years since 2008. Cainiao Group has passed OHSASI800 1 occupational health and safety management system certification. Rookie Group R&D Center was awarded "Zhejiang SME Technical Service Center". In 2009, Cainiao Group won the exclusive right to operate the luggage of American high-end brand "Hobbie" in the world, and cooperated with famous foreign design companies to develop Hobbie products. The sales revenue of Cainiao Group reached 850 million yuan. 20 10 rookie group participated in the formulation of the standard "Technical Requirements for Luggage for Environmental Labeling Products" organized by the Ministry of Environmental Protection. Cainiao Group was selected as "Shanghai World Expo Franchisee". Cainiao Group acquired Tian Tian luggage, a well-known brand in China, and opened up the hard box market at home and abroad. Cainiao Group's AROUND "Changing Face" series products can replace the revolutionary innovation before completion, and have obtained patents at home and abroad, which have been highly recognized by domestic and foreign merchants at the Canton Fair. 20 1 1 Cainiao Group has reached a senior partnership with China Import and Export Fair (Canton Fair). The rookie group's largest single multi-brand comprehensive luggage store "Youkexing" was grandly opened in Meiwan Street, Jiaxing, and the brand-new industry business model detonated the domestic luggage market. The patented suitcase developed by Cainiao Group is the world's first boarding suit bag. Rookie bags, which have won the honors of "China Famous Trademark" and "Zhejiang Famous Trademark", have successively become the only designated business bags at the 5th China Private Enterprise Summit. In 2008, 2009, 20 10 and 20 10, it became the only luggage gift designated by Boao Economic Forum in Asia for four consecutive years, and was awarded the title of licensed manufacturer of Shanghai World Expo in 2010. China leather Industry Association, executive director of China Chamber of Commerce for Import and Export of Light Industrial Crafts, vice chairman of luggage branch, member of luggage sub-technical committee of china leather Industrial Standards Committee, top ten enterprises in china leather won the title of "China luggage leading brand", the title of "AAA enterprise with national customer satisfaction in luggage industry" in national customer satisfaction evaluation, vice chairman of Zhejiang Leather Association and director of luggage professional committee of Zhejiang Leather Association. The president of pinghu city star enterprise pinghu city Luggage Industry Association won the "Zhejiang Quality Award" in 2006, Duxinxiu Luggage won the title of "Advanced Social Responsibility Unit" in pinghu city in 2007, and won the title of "China Famous Brand Product" in 2007. In 2007, it donated 1 10,000 yuan to the Municipal Charity Federation as a special fund for disaster relief and poverty alleviation. In 2007, it was awarded "pinghu city Charity Award" by pinghu city Charity Federation, and in 2008, it was awarded as an advanced enterprise for poverty alleviation in pinghu city. After the Wenchuan earthquake in Sichuan, the rookie luggage donated 300,000 yuan in cash to the pinghu city Charity Federation to support the earthquake relief in Sichuan. In addition, in 2008, 2009, and 20 10, the company organized employees to raise funds to support the disaster-stricken areas in Sichuan, became the only luggage gift designated by Boao Forum for Asia in 20 10, won the title of licensed manufacturer of Shanghai World Expo in 20 165438, and was selected as "the most valuable growing small and medium-sized enterprise in Zhejiang Province in 2065438". Became the only designated luggage and gift supplier in the 20 1 1 Canton Fair, the first batch of senior partners of the Canton Fair, Resource Technology Equipment Company, and established an enterprise technology center based on independent innovation. The Technology Center is mainly devoted to the research and development of new products, new materials, new styles and new technologies, improving the core competitiveness of enterprises and providing preparations for expanding the domestic market of rookie and seizing the international high-end market. In order to strengthen product development and technological transformation, the Enterprise Technology Center has established cooperative relations with scientific research units such as Zhejiang University and Jiaxing College, which has strengthened the technological processing capacity of the enterprise, made the technological processing system of the enterprise reach the domestic first-class level, and provided reliable guarantee for improving product quality, so that the rookie products have shown strong vitality and competitiveness in the same industry. The company now owns and declares more than 30 patents, and has become a pilot enterprise of the provincial manufacturing informatization research project. At the same time, the company aimed at the international advanced level, equipped with world-class production and testing equipment, and set up a rookie luggage testing center. Our products are produced according to advanced foreign standards, with world-class production and testing equipment, including imported computer locomotives, large-scale cutting machines, paper cutters, laminating machines, industrial sewing machines of various specifications, steel nailing machines and other production equipment, as well as tie rod tester, color fastness tester, temperature and humidity, vibration, mileage, drop and other complete sets of testing and testing equipment to meet various production, testing and testing needs. The key to the development of human resources enterprises lies in talents. Cultivating and bringing up an innovative, dedicated, honest and pragmatic talent team is a reliable guarantee for the sustained and rapid development of enterprises. While strengthening the introduction of talents, the company actively carries out the training of existing employees. At present, the company spends about 0.5% of its sales revenue on training every year. The company emphasizes people-oriented, applies what they have learned and creates a good working and learning atmosphere, thus ensuring the stability of product quality. The company pays attention to personnel training and sends senior managers to Zhejiang University, Shanghai Jiaotong University and other universities for further study. Establish a strategic cooperation alliance with Taiwan Province Jianfeng Training Group, and send middle-level cadres to participate in R&D, production, procurement, marketing and other professional training and expansion training every year; Hire tutors to give lectures or training at the enterprise site, and constantly improve the quality of employees by holding post technical competitions, labor competitions and other forms, so that the company's technology and management level are always in a leading position.