Shen Pei: Data-driven changes bring enlightenment to the automobile industry.

Yijingsi 2020 China Automobile Marketing Salon On September 4th, Yijingsi 2020 China Automobile Marketing Salon was held in Anji, Zhejiang Province, with the theme of "It's lucky to be here".

Shen Pei, general manager of Tencent Smart Travel Strategy Design, said in his keynote speech that at this stage, Easy Car has become the biggest effect platform in the automotive field. I believe that in the future, with the blessing of Project Itoh, the construction of Easy Car and Tencent Ecology will definitely achieve better results; Help the automobile industry together.

Shen Pei believes that under the great changes in the world, the China market will usher in better opportunities.

As a technology company, Tencent, on the one hand, carries the genes at the To C end, and will jointly create the future with Easy Car in the future to jointly serve users in various fields and different scenarios in the travel industry. On the other hand, as a technology company, Tencent will continue to help the whole industry, hoping to upgrade the digitalization of the whole industry.

The following is a record of the speech:

The topic I'm going to talk about today is "Data-driven Future Change".

Now not only the market is in China, but also the technology is in China, so our opportunity will naturally come. As a technology company, Tencent carries the right

The C-terminal gene will work with Easy Car to create the future and jointly serve users in various fields and different scenarios of the travel industry; On the other hand, as a technology company, Tencent will continue to help the whole industry, hoping to upgrade the digitalization of the industry in the future.

Let's take a look at the understanding of the digital status quo of car companies. From the top, digitalization is the future and the only way. From the bottom, most car companies have started to build their own digital platforms in the past two or three years. But only a few car companies have figured out how to change the digital business, which is actually an understanding of the whole concept of "digitalization". Today I bring three cross-industry cases to tell you how to change industries through digitalization.

First, cities and buildings.

Tencent is currently helping Shenzhen, Chongqing, Wuhan and other places to do new urban infrastructure and digitalization. One of the technologies is "digital twinning". Digital twins have gradually become popular in the whole automobile research and development, and are also basically popular in the field of driverless driving. If you want to experience the panoramic view of Shanghai, you can use VR glasses. Behind this is actually the openness of numbers, which allows us not only to move real life to the virtual world, but also to simulate the results of changes from point A to point B.

Through "unified management of one network", the whole municipal departments have a unified language, which brings us high management efficiency and breaks through the barriers between departments.

I want to bring you some thoughts through this case: What other barriers do car companies and dealers have in the whole industry? At the same time, barriers between departments exist, which can be changed through the opening of the digital bottom and can be realized in the transformation of our entire organization.

The second case is about literary travel.

We have created a "tour of Yunnan" for Yunnan, and there are three "integrations" behind it. Tourist service integration: a single platform allows tourists to visit and enter different scenic spots and browse the history and culture of scenic spots when they come to Yunnan; The integration behind the trip unifies the management platform behind it and makes the municipal clean management feedback a management system; With the integration of data platform, the data of the whole tourism industry, including hotels, buses and scenic spots, can be accessed through one ID.

What value does this bring? Because complaints will be encountered in the usual operation process, through the integration platform, passengers' complaints will be transferred to the intermediate municipal government, to the improvement of the final department, or to the optimization of scenic spots. Urge tourist attractions to form a closed loop from online to offline.

This closed loop greatly enhances the user's travel experience in Yunnan. This system was launched in 20 18, and the number of tourists increased by more than 20% in 20 19. Therefore, the integration of management brings the promotion of experience, and the promotion of experience brings value-added, which brings the whole integration process.

The thinking that this case hopes to bring to everyone is: What other parts can be integrated in the operation of the enterprise and in the company of the customer's journey? What kind of mechanism can be established on the comprehensive data platform to make good use of these data?

The third case is the digitalization of education.

The digitalization of the whole education system began two years ago, and this year's epidemic has accelerated the whole education online. Intelligent and online tools make the indicators for evaluating students no longer single, not only through exams and teachers' comments, but also many specific process indicators can be seen, analyzed, evaluated 360 degrees and then optimized through intelligent tools.

From the teacher's point of view, the teacher can't spend much time correcting homework any more. In fact, these can be omitted by intelligent tools, and teachers can spend more time innovating educational models. In the process of developing intelligent tools, the change of the whole educational ecology is behind us, which drives the whole ecology to undertake the mission of education, because education is our future.

These cases want to bring you some thoughts: in the operation of the whole car enterprise, including the management of dealers, what else can be replaced by intelligent tools to improve efficiency? How to use the released time? How to spend this time on model innovation (evaluation innovation, management innovation)?

Today, these three story cases represent a series of data empowerment industry reforms. I hope everyone will be more and more successful in the automotive industry and in the process of digitalization in the future.

Tencent's own industrial layout is to build a car networking system, a digital marketing system and autonomous driving in the smart travel industry. You can talk about this after the meeting if you are interested. Thank you!