How to design the window of underwear store?

Many times when girls go shopping, they look at the window first to see if the models are wearing their own tastes and preferences. Sometimes this glance affects their desire to buy. Therefore, window creativity can better interpret the connotation of goods, and can play a powerful propaganda role, build a bridge between merchants and consumers, and finally achieve the purpose of expanding sales and publicity. I have done window design for a women's clothing brand before. Instead of using traditional wooden boards, glass and other materials, the model uses carved screens commonly used in home improvement, which not only saves costs, but also drives 80% of the store entry rate. Tao Wei said that this design gives people the impression that it not only expands the storefront, but also can see the products in the house from the window. Tao Wei introduced that consumers with rigid demand will come to Taobao as long as they meet their shopping needs. The showcase in the shop is very important. At the same time, in the design of peripheral side cabinets, clothes should be combined as long as possible, with some small side cabinets such as clothes, socks, hats or belts. In addition, window design can also attract loitering consumers into the store. First of all, what is the layout of the window design? Tou't just rely on the wardrobe in the window. In addition to finding suitable popular colors and styles, you should also pay attention to letting consumers see some products in the store from your window, which is why the exhibition hall is generally set in the form of a semi-high island terrace. Therefore, when placing items on the island terrace, try to match colors reasonably, and it is best to use tones. "Rainbow arrangement", where clothes are placed at regular intervals. Style storefront design should be tailored to local conditions. Tao Wei said that many people are obsessed with brand consumption now, and merchants have changed their previous simple sales methods and paid attention to the design and packaging of stores. Because good store design can effectively help promote new products, make up for the shortcomings of products, highlight the advantages of products, thus attracting customers' desire to buy and greatly improving the sense of identity of products. Storefront design is different from office building, so it is necessary to grasp customers' purchasing psychology and sell products quickly, which is the purpose of merchants. Therefore, a good storefront design plays a decisive role in increasing the business volume of the store. Generally speaking, the design style of a storefront should be determined by referring to the venue, surrounding environment, space size, types and quantities of goods sold. Tao Wei said that if the facade design is not successful, the first round of customer contact will be lost. Communicating with designers from the perspective of consumers, commercial decoration design projects have their own characteristics. Tao Wei said that, generally speaking, the amount of a single commercial decoration project is not large, and most of them are slightly higher than that of home decoration, because businesses have to show themselves before the peak consumption season, so the peak season of commercial decoration projects generally comes before the peak consumption season. When the store is decorated, the communication between the merchant and the designer will be very important. Every time before making an exhibition hall, clothing store, bar, shoe store and restaurant, designers will go to the store in advance to get to know the surrounding area of the store and make clear the design of the store. For example, when decorating a storefront along the street, the designer will investigate how many peers, business conditions, consumption grades, decoration styles, etc. are nearby, and then discuss with the merchants. When communicating, merchants should first judge from the perspective of consumers, and then complete the whole scheme according to their own needs and the design principles and creativity of designers. Interactive color matching highlights product activity scenes. Mr. Lu said he was a Wanbo businessman. My storefront is 15 square meters, mainly engaged in the wholesale of small commodities. I want to make some efforts in color design to attract customers' attention with big red. Tao Wei said that store colors are usually aimed at commodities, and the color matching should be gradual, and the color contrast should not be too big. I saw a women's clothing store in Wuhan last year. Although the store is large, the floor and the top of the wall are black and gray, and the surrounding white walls give people a feeling of lifelessness. Tao Wei said that the style of the store is consistent with the tone of the clothing itself, but there is no excessive color, which is not easy to stimulate consumers' desire to buy. If you add warm colors such as red and yellow, it will make people feel more comfortable. Tao Wei suggested: Teacher Lu can use red and black tones, a postmodern collocation method, which is very suitable for the display of small commodities, such as his personalized cups. Using black as the background can highlight the goods. As for the display shelves in the store, the space between partitions should be designed according to the products placed, which makes it easier to attract customers. First of all, home textile stores are flat products, and it is difficult to show high-grade or unusual feelings. Shops like home textile shops pay more attention to the functionality of products. Tao Wei said, you can try to nail sheets or other products to the wall, or hang the quilt cover and polish the back to make the material look clearer and softer, so that the home textile shop can also highlight the product personality.