Why did Yunnan brand hotels get the cold shoulder?

The relationship between supply and demand is one of the reasons why Yunnan brand hotels are cold, and another important factor is property resources. With the gradual consumption of the magic of the World Expo, the hotel industry with overcapacity is caught in endless price reduction competition. Many international hotel groups do not invest, they have a set of hotel management standards, only invest in management and human resources, and adopt a light asset model of extracting management expenses according to a certain proportion of income and profit. Under the background of leaving the losses to the developers, the overcapacity of high-end hotels in Yunnan has been staged again. Some insiders bluntly said: From the analysis of occupancy rate of high-end hotels for many years, the average demand in Kunming is 2,000 to 3,000 rooms per night, while Kunming can currently provide more than 6,000 high-end hotel rooms. This is not the worst result. The worst result is that real estate developers continue to launch high-end hotels.