Traditional Culture Encyclopedia - Hotel franchise - High-end promotional posters-double copies 1 1
High-end promotional posters-double copies 1 1
If the promotional items in the poster design are aimed at male customers, then the copy should express the meaning of tenacity, sunshine, strength, stability and atmosphere. Usually designers will choose a thicker font as the title, and the text effect is rough and atmospheric, which can better reflect the characteristics and charm of men.
2. Posters of women's products
Posters of women's products, whether in color matching or core image, usually have obvious female traces. Therefore, in order to make the effect uniform, you can choose exquisite and slender. It is suggested that the text color should be consistent with the background color or the core image color, which can not only keep the page tone consistent, but also clearly express the marketing intention.
3. Children's product poster
In posters of children's products, the title text is usually rounded, full of childlike visual effects, and usually thick, so it is very easy to attract the attention of the audience when used as a title.
4. Posters of expensive products
If the advertising products are high-end and expensive, designers can choose slim fonts for the words in the copy, which are beautiful and clean, so as to better show the characteristics of the advertising products.
5. Festival promotional posters.
Festival posters are usually used for specific festivals. In order to stand out from many promotional advertisements, the title of copywriting usually chooses a thicker font to attract consumers' attention. The optimization of font space is basically to adjust the distance between words, so that the distance between fonts is quite uniform, which will appear neat and orderly.
1 serving bis 1 1, and 6 serving bis 1 1.
In our daily life, more and more people are keen to publish copywriting in the circle of friends to share happiness and vent sadness. What kind of copy is a good copy? The following is my collection of double 1 1, hoping to help you.
Duplicate of double 1 1 1
1 and double eleven make every god smile.
2, double eleven, not alone, I will accompany you!
3, friends rush, double eleven with bonuses to fight!
4, double 1 1 selling lights, hello TA hello everyone.
5, unite as one and fight together, and the fighting spirit will continue to be high!
6, well, double recording is proof! Cattle are not cattle, East China storage is the best!
7. Be sincere, dig deep into the market, go all out and applaud.
8. Raise awareness of production safety and carry out double eleven activities.
9. Believe in yourself and your partner!
10, polish our brand with service, service is not the best, only better!
1 1, decisive battle season, safety first, prevention first, comprehensive management.
12, double eleven, we are ready!
13, e-commerce logistics is surging, and East China warehousing is recast!
14, failures and setbacks are only temporary, and success is not too far away!
15, unite as one, and its profit will be broken!
16, making money depends on everyone. You are happy, I am happy and he is happy.
17, smiling and serving the heart.
18, success is by no means easy, we must redouble our efforts!
19, in the future, you will definitely appreciate yourself now!
20. Send the package to thousands of households and leave the safety in your heart and mine.
2 1, we still smile in the face of difficulties!
22, quality and quantity against the double eleven, safety responsibility is related to you, me and him.
23, spell double eleven, high efficiency, zero detention, zero wrong hair, I can do it!
24. Do a good job in the Double Eleven years ago, and it is not bad to go home in the New Year.
25, muster, challenge success!
26. Give back to customers, start with me, have feelings in your heart, and have customers in your heart.
27. Manage customers, increase return visits, be professional, and put customers first!
28, double eleven, beating gongs and drums, who is afraid of East China warehousing!
29. Warehousing brothers are like wolves, fighting for continued glory!
30, put it into storage with one heart, and its benefits will be broken! Keep pace and do it with momentum!
Duplicate 2 of double 1 1
I. Company Profile
Foshan Fang Wei Network Technology Co., Ltd. was established in July 20xx, specializing in all-round design and marketing of high-quality multimedia interactive production. At the same time, it also has a strong R&D team and top design professionals, and has been active in graphic design, website design, network promotion, brand image and other fields related to creative industries for many years. Foshan Fang Wei Network Technology Co., Ltd. (4-WinNetwork) has been committed to creating more and better Internet brand images, providing authoritative and professional Internet brand planning, implementing high-standard design schemes, creating a real brand website, and making unremitting efforts to create maximum value for Internet brands in the field of interactive marketing!
Second, the project implementation progress
Division of project implementation stages:
The first stage: the stage of determining the scheme. (3~5 working days)
According to the renovation plan of Taobao storefront, communicate with relevant personnel of Fang Wei Network Co., Ltd. to determine the final implementation plan. The second stage: page design and production stage. (about 7~ 10 working days)
Mainly carry out the overall image planning of the store, design the layout appearance, and design multiple pages to determine the first draft according to the product characteristics of customers and the needs of the company.
The fourth stage: product upload. (About 3~7 working days) Stage 5: Taobao Store Acceptance Stage (1~3 working days)
Carry out the final proofreading and acceptance work before going online, and modify the detected problems. The sixth stage: Taobao storefront is online.
Third, after-sales service mode
1) Online consultation with the customer service specialist (8:00- 17:305*8 service within working days) can communicate with the exclusive customer service staff provided by our company through online chat tools. 2) Telephone consultation: 0757-827896 15 (8:00- 17:305*8 service within working days). You can consult the customer service specialist through the customer service hotline to provide you with real-time consultation on software operation. 3) Telephone number of exclusive account manager: 13590667438(7*24 service)
Decoration scheme of furniture store in Guang Tai.
1. Overview of decoration scheme
(1) Home Page (2) Baby Details Page
(3) Search product list page optimization: (Simple to be determined) (4) Other pages: brand introduction page, etc.
2 decoration design principles
(1) according to the main project of our store, the main project is rattan sofa, (2) from the customer's point of view.
Consumer groups are generally at home, offices, public places and other places, daily necessities, home improvement essential. Requirements focus on function, design, cost performance, etc. (3) Main style design: modern scientific and technological style.
3 Decoration subpage design
3. 1 home page design project details
3.2 Presentation of homepage design scheme (case is attached: Dingguanhuang homepage scheme)
4. Project Price List
Verb (abbreviation for verb) description:
(1) All widths are subject to the above scheme, and each row of pictures should be matched with this modern main color to show the fresh and healthy effect and the high-end brand, thus showing the brand strength. Design pictures with proper spacing.
(2) The height of the store is 150px, and the promotional poster is 600px. There are three rows of products in this season, and the height of each row is determined according to the design, about 250-300.
(3) The poster is a rotating picture, which can be changed due to different activities.
(4) The main products are the main products of the current period, and the words such as postage, original price, discount and gift should be provided for each product picture. And the color of the picture is more prominent and brighter than the color of the classified products behind.
(5) Product classification introduction: Design a picture for each classification with a width of 950px. Each category shows the products and background in the category, and the background sets a certain scene. Then cut the specific products into a picture, and then design hyperlinks.
Note: The above scheme is the basic scheme, and it will change according to the designer's play in the design process, and the change may increase or decrease. (Both sides need more communication and cooperation)
Duplicate 3 of double 1 1
1. God is fair to everyone. He won't let you spend Tanabata after Singles Day.
2, double eleven shopping is not for yourself, parents and family have bought it.
3. Singles' Day message: How many ridiculous evening breeze blows, I can't see your beauty, but I cry so hard when I can't see my heartache. Whoever comforts me on this day, the bachelor will save an opportunity.
4, life is precious, love is more expensive, double eleven is sold, and both can be thrown away.
5. Why am I single last year and still single this year? Buy one and get one free when you are single?
6. In the future, you will definitely appreciate yourself who is struggling now!
7. Do you have any excellent singles day messages? Send it out and be single together!
8. Invite me to dinner on Singles Day. I hope you can satisfy me. Otherwise, I'll write your phone number on the wall and add two words in front of it: marriage. Invite me to have a good meal, or write: marriage, male or female, unlimited conditions.
9. Although Singles Day has passed, don't show your love in front of me!
10. Warehousing brothers are like wolves, fighting for continued glory!
1 1, bachelor is bitter, but Valentine's Day is unhappy; Bachelor is sweet, not counting private money; Single and happy, sleeping at night is not afraid of crowding; Single, after receiving the message165438+1October 1 1, I wish you a happy singles' day.
12, those years, those things, those people, those words, are just memories.
13. Does anyone accept idle objects? I'm free anyway.
Duplicate of double 1 1 4
I. Background of the event
On the eve of the Double Eleven event, merchants can participate in activities such as gathering cost-effective and increase their brand exposure and brand awareness, thus paving the way for sales in the Double Eleven event.
Two. Programme of activities
1. Activity form:
Preheating: time: 65438+1October 20th to165438+1October 10.
Photo: The shop independently designs the warm-up activity page, including the homepage poster, shop tips and baby details page. All the pictures are based on the theme of the Double Eleven, aiming to create a shopping carnival atmosphere for the Double Eleven, lay the foundation for the event and reserve traffic.
Drill exhibition, through train picture.
Traffic: through train, drilling exhibition, micro-scouring, taobao guest, SMS sending, wake-up of old customers and so on.
Official activities: 165438+ 10/00: 00 ~1123: 59.
Figure: The main venue page of the store activity, related posters on the product details page, promotion posters of micro-amoy activities, drilling exhibition pictures, through train pictures, home page posters of the store, store tricks, flow charts for guiding independent ordering, etc.
2. Activity intensity:
1. Collect and collect volumes
Step 2 pay attention to good gifts
3. Lottery players win free coupons, and every time they buy more than 100 yuan, they have the opportunity to win a free coupon award. The greater the spending amount, the greater the chance of winning the prize.
4. Invite friends to participate in the lucky draw. The inviter has the opportunity to get a mysterious gift with the store value of11yuan, with 20 places, and the invitee has the opportunity to get a mysterious small gift with the value of11yuan, * * 65448. At that time, the customer will be contacted to determine the delivery address and delivery method. The number of gifts is limited, and the winning customers will be randomly selected. The winners will be announced the day after the event.
3. Promotion of activities:
1. Through train drainage
2. Store activity notice
3. Baby description notice
4. Gang community publicity
5. Preview of Want Want Signature Activity
6. Taobao Alliance
7. Drilling Exhibition
Third, follow-up activities.
Artist: Make a statement on the refund processing time, order information modification, delivery express and time, and put it on the home page and product details page.
Customer service: Pre-sale X+ After-sale X+ After-customer review X (responsible for order review and printing) to ensure computer configuration; Ensure the company network; Check the promotional software settings. Quick phrases and automatic replies (prepare in advance, including promotions, and use them as little as possible)
Warehouse: ensure accurate inventory and avoid shortage. Prepare printer and related materials and packaging materials. Prepare an appropriate proportion of goods for packaging in advance, and pile them separately during the activity, so as to ensure the smooth communication between the customer service side, the billing party and the warehouse, and ensure the smooth solution of the problem of order information modification during the sales process.
Fourth, inventory preparation.
(1) Determine the products launched in the Double Eleven activities, and all the main products should account for 50%-60% of the total inventory. All products must be put into storage within one week before11,and the store inventory is actually 90%-95%. Give away environmental protection bags and mouse pads if necessary.
(2) According to the expected sales scale, prepare the inventory of the main sales commodities of the double 1 1 promotion activities in advance. Before the event, we must determine the emergency replenishment mechanism with the corresponding supply channels, determine the supply capacity of the supply channels, and establish emergency communication methods to ensure that the goods can be replenished quickly or removed from the shelves in time under the condition of insufficient inventory.
Duplicate of double 1 1 5
1, win the double eleven and be a Taobao hero!
2, double 1 1, only more, not less.
3, prepare for six months, only for the double eleven.
4. Double Eleven is coming, please enter the bonus harvesting mode in advance.
5. Become famous in World War I! I wish you a bright future! Hold the double eleven!
6. Do not eat, drink or force, and fully prepare double 1 1.
7, come on, double 1 1 fat flow oil, continue to accumulate power.
8. You bought my wallpaper to prove that you have a house.
9. Do a good job in the double eleven years ago, and it is not bad to go home in the New Year.
10, beautiful scenery, 50% off the whole audience.
1 1, do a good job of double 1 1, and the bachelor will become a god stick.
12, double 1 10 billion brand coupons, 1 1,1,discount again and grab it immediately.
13, the soldiers and horses have not moved, and the food and grass are first, preparing for the double eleven.
14, double eleven has become history, and double twelve is a classic! Service will not change because of price, and quality will not shrink because of activities!
15, support favorite brands to win the grand prize of 1000 yuan,11.1/Shopping Carnival begins.
16, our goal is: not to worry about goods! Don't worry about money-discount! Don't worry about people-we're all here!
17, double 1 1 preheating activities, 30% off the whole audience, full delivery.
18, Singles' Day, If You Are the One, a bloody battle1.11,is the right way.
19, "Double Eleven" will arrive at the station soon. Please get ready to pick up the plane.
20, decisive battle double, we fight hard and strive to be in the forefront of industry sales.
2 1, unity is strength, its profit breaks gold, double 1 1 here we come.
22, let sexy clothes into your gentle arms! Touch every inch of your skin from top to bottom.
23, get the double eleven, eat chicken every day.
24. E-commerce logistics is surging, and East China warehousing is re-casting!
25, mobile phone double 1 1 price freezing point price, buy a red envelope.
26, weeding in the afternoon, sweating on the keyboard. Who knows that in paying, it is a desperate effort.
27. Today is cruel, tomorrow will be even more cruel, but the Double Eleven is wonderful.
28, high energy ahead, double eleven with a big wave of bonuses is coming!
29, combat peak season to promote production, safety awareness in mind.
30, quality and quantity against the double eleven, safety responsibility is related to you, me and him.
3 1, you are my clothes, show me the changes of the four seasons.
32. Little friends come quickly, and fight for the double eleven bonus!
33, the initial heart remains the same, forge ahead, fight for the double eleven, and only strive for the first!
34. Do a good job in double eleven and get rid of poverty and get rich!
35. Don't seek fame in World War I, but seek double eleven money.
36. Double 1 1 is coming. Are you naked? Double 1 1 is coming. Can double 12 be far behind? Double 1 1 is coming. What are you waiting for?
37. The Double Eleven is just around the corner, and the outbreak is now.
38. Say good double 1 1, say good goal, come on!
39, unite as one, don't say bitter words, believe in the team and leap to the peak!
40. Warm shock wave, what can stop you? Double 1 1 autumn and winter new coat joint promotion.
4 1, Taobao double 1 1 people snapped up, double 1 1 20% off! 100% authentic!
42. It is more favorable than the Double Eleven, and it is even more powerful. What are you waiting for? Let's go
43. What is the predecessor? We are enough for the double eleven!
44, Guan Yu rode a red rabbit horse across to Shuang 1 1 this day to shoot my baby, and actually prompted to take off the shelf!
45. Since God has given talents, let them find jobs! , useful in double eleven!
46. Every pair of 1 1 will inevitably flood. Dear friends, are you ready?
47, double 1 1 selling lamps, hello, hello, hello, everyone.
48. Every holiday, we are all double eleven!
49, unite as one, never give up, believe in the team and fly over the peak!
50, so the stars are so late that the whole baby is not expensive.
5 1, from now on, the whole audience will enter the store to get the coupons, and the whole people will grab them, dear, what are you waiting for!
52. If I can't catch up with her, I won't eat!
53. People laugh at me too much, and I can't tell when I laugh at others.
54. It's up to you to decide who goes up and who goes down in the Double Eleven War.
55, the beautiful sky, 50% off the whole audience! So the stars are so late that the whole baby is not expensive!
56. Fiona Fang, what do you think of this double eleven?
57. Welcome the Double Eleven, sprout yourself and take care of others.
58, year after year, bravely climb the sales peak.
59, success, advanced JD.COM, with the East China warehouse!
60. It is said that the net profit of the day11.11will be donated to poor mountainous areas.
6 1, decisive battle double 1 1, we strive to be in the forefront of industry sales.
62. Double Eleven makes every god smile.
63. Double Eleven, we are ready!
64. Life is precious, love is more expensive, and double eleven is selling like hot cakes, both of which can be thrown away.
65. The wind will roar again! The horse is barking! Double eleven is roaring!
66, Xu Li is gaining momentum, and the Double Eleven is coming!
Duplicate of double 1 1 6
1, ultra-low price, really affordable! Xx 12 is here! Adi, Nike, Lenovo, Sony, Meizu, Gucci and Wyeth? ① Ultra-low price ② Gift certificate1010 when you buy over 99; (3) Less 1 piece when 4 pieces are bought; ④ Luxury brands return to 20x⑤ 1000/2 yuan to snap up digital products?
2, come on, double 12 fat flow oil, continue to accumulate power.
3, do a good job in the double twelve years ago, and it is not bad to go home in the New Year.
4, an unprecedented price war, I hope people will last for a long time, and bachelors will no longer exist! Xx online mall is unprecedented, enjoy great value discount! Everyone's electricity is fully reduced, department stores are fully reduced+coupons are returned, and C cash coupons are sent. Life kitchen and bathroom hardware sports are attacked at a bare price, so grab enough! Go on a shopping spree and be a smart bachelor.
5, shopping carnival, international brand specials, all-inclusive folding! Don't say that xx didn't remind you, there must be a brand you like here. March 0: 00 sharp, thank you, Mr. 50% off stage.
6, double 12 selling lights, hello ta hello everyone.
7, unite as one, its benefits break the gold, double 12 here we come.
8. The wind will roar again! The horse is barking! Double twelve is growling!
9, year after year, bravely climb the sales peak.
10, "Shuang 12" will arrive at the station soon. Please get ready to pick up the plane.
1 1, today is cruel, tomorrow is even more cruel, but the double twelve is wonderful.
12, Hurricane Action, Hurricane Action Season 2! The whole network reserve price carnival week! The products on the activity page challenge the bottom price of the whole network, and you pay the bill! You can also order iphone5, so stay tuned!
13, Fiona Fang, what do you think of this double twelve?
14, and issue 10000 coupons at the same time. 1500% discount on Singles Day. What gift knows you best? Of course, buy all the items in the shopping cart! And it must be the lowest price! Shop 1 send all coupons at a low price, and get 50% off thousands of coupons, knowing you best. There is also a limited time to buy and send benefits, enjoy the happiness of xx and XX, and 20xx Singles Day. Go to 1 store and you will understand!
15, decisive battle double 12, we strive to be in the forefront of industry sales.
16, our goal is: not to worry about goods! Don't worry about money-discount! Don't worry about people-we're all here!
17, Double Twelve Singles Day promotion, 300 yuan directly reduced 60 yuan, 12 12 0: 00-24: 00, only one day! ! The craziest promotion of the year, please poke.
18, every double 12, the tide is inevitable, friends, are you ready?
19, famous in World War I! I wish you a bright future! Hold the double twelve!
20, double twelve, give yourself a budget 1000 yuan.
2 1, mobile phone dual 1 1, and the red envelope will be returned immediately when purchased at freezing point.
22. In order to prove true love, I bought twenty masks.
23. Double 1 1 Preheating Activity The send warm is full at 30% off.
24.what are you waiting for? Let's go
25. Impossible? How can it be? No way! I'm relieved to buy x, there's no way to get in!
26, not seeking fame in World War I, but seeking double 12 thousand.
27. Support your favorite brand to win a thousand yuan prize.11.1/Shopping Carnival starts.
28. Double 1 1 billion brand coupons, 1 1,11,then discount them and grab them immediately.
29, weeding in the afternoon, sweating all over the keyboard. Who knows that in paying, it is a desperate effort.
30. Warm shock wave, what can stop you? Double 1 1 autumn and winter new coat joint promotion.
3 1, what does the warm shock wave stop you from? 20xx, double 1 1 autumn and winter new coat joint promotion.
32, with our sincerity, in exchange for your rest assured!
33, the battle holiday, only 7 days, snap up ing!
34, visit Taobao shop, * * * through Singles Day, with dreams beating in my heart, and bravely rush forward for love!
35, buy home appliances, shop around, xx is definitely more affordable.
36, draw the number to buy, mobile phones are free (super special price).
37. The two purchases were polite, and (xx mobile phone city name) was very satisfied.
38. You can make money without eating, sleeping or sitting.
39. Celebrate the National Day with the whole people and create a feast for snapping up mobile phones.
40. Golden Week-branded gifts are delivered nonstop.
4 1, let's work together to make life perfect!
42. In order to prove true love, I bought twenty masks.
43. Issue 10,000 coupons at the same time. 1500% discount on Singles Day. What gift knows you best? Of course, buy all the items in the shopping cart! And it must be the lowest price! Shop 1 send all coupons at a low price, and get 50% off thousands of coupons, knowing you best. There is also a limited time to buy and send benefits, enjoy the happiness of xx and XX, 20xx Singles' Day. Go to 1 store and you will understand!
44. Hurricane Action, Hurricane Action Season 2! The whole network reserve price carnival week! The products on the activity page challenge the bottom price of the whole network, and you pay the bill! You can also order iphone5, so stay tuned!
45. Year after year, bravely climb the sales peak.
46. The soldiers and horses did not move, and the food and grass went first, preparing for the Double Twelve.
47. With one heart and one mind, we are coming.
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Designing a promotion scheme of women's clothing brand is the key, and the coordination between manufacturers and franchisees is the key.
In order to compete for the biggest "cake" this year, clothing franchisees all over the country have launched fierce competition.
In Wangfujing Pedestrian Street in Beijing, various conspicuous promotional POP posters are hung in the specialty stores on both sides of the street, and various decorations symbolizing the celebration of the Spring Festival are placed on the shelves, which makes the shopping environment of the shops full of festive atmosphere.
Marketers believe that the promotion work in this period largely depends on the planning and implementation of holiday promotion by manufacturers or agents, and it requires the mutual cooperation of brand owners and franchisees. They believe that it is difficult to cover all channels in a holiday marketing activity, so holiday marketing must be targeted, prioritize, and focus on solving the competition between terminal stores. Manufacturers and agents should be fully prepared in terms of personnel, material resources and distribution.
From the manufacturer's point of view, first of all, we should take precautions, formulate specific promotion plans, arrange production reasonably, and actively cooperate with dealers to prevent out-of-stock or insufficient production capacity, so as not to affect sales. As a franchisee, we should actively cooperate with the manufacturers to implement the promotion plan, concentrate funds and arrange the inventory reasonably. Only in this way can the funds run fastest and achieve sales during the holiday season.
Correctly grasp the promotion direction
The Spring Festival is the peak of family consumption. During the holiday season, from "big discount" to "big special offer", from "buy one get one free" to "coupon sales", there are many kinds of patterns, and consumers are often submerged in the ocean of promotion. Every clothing brand has invested heavily in the Spring Festival market, but what kind of promotion is reasonable and what is the direction of holiday promotion?
An agent surnamed Li of Beijing Tianya Mansion revealed that according to the purchase price of clothing, the end-of-season clearance of merchants can basically maintain the cost line. Therefore, for franchisees, it is more important to withdraw funds to prepare for the purchase of new goods in the coming year. Therefore, the promotion efforts displayed by various businesses are bigger than those of Fang, and many businesses play 3-5 fold banners to attract customers.
The marketing manager of a shopping mall said that every big holiday in the shopping mall, the promotion activities of major merchants abound, and the stimulation of consumers' brain center is saturated and tends to be numb. At this time, it is definitely not worth the loss to invest more manpower and material resources in promotion, and even if there is no promotion in large-scale festivals, sales will increase. Therefore, it is better to do the opposite, implement the reverse thinking of "big festival and small promotion, small section and big promotion", and carry out large-scale promotion for different segments of consumers in small festivals that major businesses don't pay much attention to, which will cost limited manpower and material resources.
He said that coupled with the introduction of Beijing's retail promotion code of conduct, discount promotion has also entered a dead end, and promotion needs new highlights. Besides the traditional coupon rebate activities, other ways should be taken to attract customers. For example, enhancing store image and strengthening customer relationship management can attract high-end customers more than coupon rebate promotion.
Marketers believe that it is important to promote the Spring Festival, but we must grasp the problem of a degree and adopt a "short, flat and fast" promotion method. First of all, the time should not be too long, which will affect the price, and the promotion should not be too strong. Promotion should be oriented to consumers rather than channels, and promotion should be in the terminal rather than the circulation market. Clothing brands should study the psychological behavior of holiday consumption, the actual demand of holiday market and various product cultures, formulate effective product combinations with holiday characteristics and adapt to holiday marketing, find another way and seize the opportunity. This is the fundamental way to successfully open the holiday market and quickly seize the vast holiday market. Only by diluting the price utility, enhancing the communication and interaction between consumers and businesses, and creating a relaxed and harmonious consumption environment for the Spring Festival, can we develop and cultivate new consumer demand.
The vivid pen of design details determines success or failure.
With the coming of the Spring Festival, the operators of clothing franchisees have entered the state one after another, and once again began to do their best for the innovation of holiday promotion.
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