Traditional Culture Encyclopedia - Hotel franchise - What is the major of B&B management and operation?
What is the major of B&B management and operation?
1. With the improvement of people's living standards, there is a growing demand for tourism, which has promoted the development of a series of related industries, and homestay is one of them, so this major has a good employment prospect.
2. Graduates are mainly engaged in the management, operation and advanced reception services of high-end homestays, boutique hotels and other enterprises, as well as management positions and advanced reception services in tourist reception centers, tourist resorts and other places.
3.B&B management and operation is a new major in 202 1, which belongs to the tourism category. The professional code is 540 107, and the basic study period is three years.
4. The purpose of B&B management and operation major is to cultivate high-quality technical and skilled talents with firm ideals and beliefs, all-round development of morality, intelligence, physique, aesthetics and labor, a certain scientific and cultural level, theoretical knowledge and practical operation skills of B&B management and operation, and the abilities of customer service, catering service, room service, activity organization and creative marketing.
Introduction to B&B management and operation specialty;
1, culture target.
This major is based on the middle and high-end hotel industry, hotel industry and tourism industry, and trains skilled talents who have the basic theory and professional knowledge of hotel management and can engage in the basic management and service of hotels, such as housekeepers, store managers, receptionists, restaurants, guest rooms and media operations.
2. Core courses.
Management ability training, introduction to tourism, introduction to hotels, hotel management and operation, hotel renovation and design, hotel life aesthetics, hotel front desk service, hotel room service, hotel catering service, comprehensive training of hotel projects, hotel industry cognition and other courses.
3. Employment direction.
Housekeeper, store manager, receptionist, operation, travel plan, etc. High-end homestay enterprises, star-rated hotels, tourist resorts, tourist attractions, Internet tourism enterprises, cultural tourism government departments, enterprises and institutions.
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