How does the travel agency travel industry do WeChat marketing?

The WeChat marketing solution of travel agencies brings opportunities to travel agencies, but it also faces great challenges in the era of increasingly developed networks, especially the era of rapid development of mobile Internet. The rise of major websites such as Qunar, Ctrip, Tongcheng, Tuniu and more travel agencies joining Taobao Tmall have given consumers more choices and brought considerable pressure to travel agencies. Subject to the monopoly position of the platform and the cooperation of various related marketing activities, travel agencies can only be subject to people and lose more voice. The appearance of WeChat public platform has brought new opportunities for the marketing promotion of travel agencies. Where there are your customers, there should be your marketing battlefield. The huge crowd of 500 million WeChat users is a market that any enterprise will consider. So how can travel agencies promote their own marketing through the WeChat public platform? The following are the main issues we discussed. First of all, we must clarify the functions of the WeChat public platform. What are the needs of consumers during travel? Our goal is to meet the needs of consumers and provide more new service experiences through the functions provided by WeChat public platform. First, the main functions of WeChat official account 1. Wechat QR code scans or searches for micro-signals, and pays attention to the official WeChat account with one click. In communication with users, commodity packaging and other places, as long as it is a place where the QR code of the official WeChat account can be placed, you can promote your official WeChat account. 2. A simple CRM management system can permanently aggregate users and finely classify users. Users have related product needs, so they can contact and purchase directly through WeChat. 3. Multimedia display of enterprise products or services is an extension of other advertising forms, and it is also a new channel for user information collection, after-sales service and communication. 4. Promotion information can be sent with one click. In the past, enterprises often needed to invest in advertising promotion. If users pay attention to the official WeChat account, they can send the information they want to convey at any time, such as their own products, services, holiday wishes and so on. , thus saving the cost of SMS, interacting with users and enhancing brand influence. In order to promote sales and feelings. 5. Various forms of interactive marketing tools to increase the interest of marketing and enhance the brand image. 6. Establish your own mobile network platform for various practical functions in different industries. 2. Cool 3G website. 1. With the advanced interface function of WeChat, you can easily connect to the WeChat public platform and establish your own independent website system. 2. Merchants can freely display their products or services and other related content, cool web design. Greatly enhance the user experience and brand image. 3. When other forms of advertising are carried out, add a QR code picture. After users pay attention to the official WeChat account, they can get more relevant information through the 3G website to improve the advertising effect. 3. Wechat Mall will set up its own Wechat Mall, provide various value-added products and services to the maximum extent according to its own service items and available resources, tap the potential consumption demand of consumers, and adjust products or services at any time according to its own business to realize multiple categories. After the merchants set up their own independent mall system, users can pay directly through Alipay or Tenpay instead of jumping to Taobao stores to buy products, thus eliminating the complicated purchase process. After the implementation of the new Tourism Law, consumers cannot be forced to shop, which greatly hurts the enthusiasm of tour guides and the sales performance of shopping malls. It is also easy to guide users to pay attention to the official WeChat account and buy related local products in WeChat Mall. 4. WeChat membership card 1. You don't need to buy membership management system to change your physical membership card, which saves two expenses. 2. Users no longer need to carry physical membership cards with them, thus avoiding many troubles such as loss and replacement. 3. The membership management is really simple, convenient and easy to operate, and the user information, including the user's mobile phone number, age, address and other related information, can be easily managed through the mobile phone. 4. Merchants can accumulate consumption points for users directly through mobile phones, and users can check their consumption points and records at any time and exchange gifts. 5. Interactive marketing tools: independent interactive marketing systems such as coupons, lottery, scratch cards, group purchase, registration, voting, message boards, etc., to promote the interactive communication between consumers and businesses, enhance the interest of marketing, promote consumer sharing, form divergent communication and promote sales. 6. Operation promotion 1. Combine your own products and services, build a micro-website suitable for your own characteristics and style, fill in the content, and add goods to WeChat Mall. Users can query tourist routes, air tickets, hotels, etc. Travel agencies or local tour guides provide users with comprehensive travel services through WeChat. 2. WeChat official account QR code and micro signal display promotion. Through existing resource channels, such as newspapers, magazines, leaflets, business cards, posters, etc. They are integrated into two-dimensional code pictures and promoted by old users. Through existing users, guide users to scan attention and accumulate it continuously. 3. Do a good job in daily operation management, push graphic messages in time, and reply to user queries. 4. Promotional activities. The use of interactive tools such as coupons, roulette lottery and golden eggs can not only help merchants gather a large number of fans in a short time, but also activate the official WeChat account, enhance the brand impression and promote the transformation of consumers. 5. Open the WeChat membership card function. All consumer users can become WeChat members, and the consumption amount can be accumulated into consumption points. While enjoying a certain discount, members can also exchange points for gifts. 6. WeChat tour guide: Travel agencies provide detailed tour guides such as eating, drinking, traveling and accommodation during the tour by making various tour routes into the form of tour guide products, which can not only be used as a supplement to tour guide services, but also be provided to individual travelers at a certain price to meet the needs of different users. Users only need to pay the fee through WeChat, and they can receive the related WeChat tour guide content, which is very convenient. 7. Visit here: There's always something to leave when traveling. When graffiti gradually leaves us, this plot still exists in our hearts. Set up the signature wall of scenic spots through WeChat, and let users sign messages through WeChat, which also satisfies everyone's small wishes! 8. Various practical life tools, such as weather inquiry, trains, air tickets, casual games, etc. , promote user activity and enhance brand impression. 9. Development and marketing methods of other new functions. More related issues can be discussed with me, micro-signal: to find tofindworld to show all.