Traditional Culture Encyclopedia - Hotel franchise - Green Hotel’s business model

Green Hotel’s business model

The business model of Green Hotel is franchising, which is a type of light asset model. Under this model, GreenTree Inn only charges fees related to brand operation, and the hotel's profits and losses are all borne by the franchisee. For this reason, the industry calls this asset-light model "Guaranteed Income During Drought and Flood". According to the information provided by GreenTree Inn's official website, the hotel will provide information, technology, training and other publicity support to franchisees. And unify the CRS system, management system and other aspects.

The business goal of Green Hotel

Super healthy. When treating customers, we pay full attention to the details of their needs for healthy living, from energy-saving and environmentally friendly design, healthy air-conditioning selection, quietness of guest rooms, to the purchase of green food and the production of healthy delicacies, as well as the use of green and environmentally friendly decorative materials, Recycle items and reduce detergent use.

They all reflect GreenTree Inn’s great respect for human nature and its commitment to providing guests with a healthy travel and living space. In terms of treating employees, GreenTree Inn is a big family. It pays attention to the healthy development of every employee, is committed to creating a family-like working atmosphere, and carries out a variety of cultural and sports activities. GreenTree Inn takes paying attention to the physical and mental health of all employees as its own responsibility, and provides Provide healthy workspaces for employees.

Super comfortable. From an ergonomic perspective, everything from the provision of high and low pillows, bathroom design, restaurant environment, purchase of service supplies and cotton products, laying of high-speed cables and optical fibers, to the color tone of the entire hotel gives guests a comfortable feeling.

When it comes to treating employees, we pay attention to their comfort at work. From the green working environment to the food in the employee canteen and employee dormitories, Greentree is committed to creating a warm and comfortable working environment for employees.

Super value. In terms of treating customers, GreenTree Inn, as a business hotel chain, is committed to providing guests with super-value services. From the guest room dining environment to some self-service facilities necessary for travel life, guests only need to pay the price of an economy hotel to enjoy it. Service to a super value high-star business hotel.

In terms of treating employees, the company pays attention to the spiritual needs of employees, helps employees formulate career plans, and provides a platform for development to help employees realize the value of life, so that every employee at Greentree will be satisfied Sense of accomplishment.