Traditional Culture Encyclopedia - Hotel franchise - What is the relationship between Shangpin and Wei Yi?

What is the relationship between Shangpin and Wei Yi?

It comes from the same company, but its two brands are Shangpin and Wei Yi.

Its core brands include: Wei Yi Customization? Shangpin delivered to your door? Round design software Christmas bird mattress!

Extended data:

Wei Yi custom-made furniture was founded in 2004 and is the core brand of Shang Wei Furniture Manufacturing Co., Ltd.

It explores a new way to transform traditional industries by integrating informationization and industrialization of furniture manufacturing, and is a service benchmark enterprise in the industry.

Its innovative digital customization model has been recognized by Chen Da Venture Capital Company, and it has invested 70 million yuan.

2065438+In March 2007, Wei Yi Customization was officially listed on Shenzhen Stock Exchange.

Shangpin ZJS successfully signed a first-line movie star Zhou Xun as the image spokesperson, which marked the official launch of a brand-new brand strategy of Shangpin ZJS. In addition to creating a new brand image, it aims to lead the brand of home fashion culture.

This cooperation with Zhou Xun is a new starting point for Shangpin ZJS to send to by going up one flight of stairs.

Shangpin ZJS has grown in the industry of 12. Every turn and every marketing change has set off a whirlwind in the industry consumption level, leading the new concept of home consumption and making Shangpin ZJS take a solid step from an industry brand to a fashion brand.

Li, general manager of ZJS, said: "Joining hands with Zhou Xun is precisely because of Zhou Xun's aura, fashion personality, ever-changing style and sense of responsibility as an environmental ambassador, which perfectly fits with ZJS brand."

References:

Wei Yi Custom Furniture _ Baidu Encyclopedia

Shangpin ZJS _ Baidu Encyclopedia