What are the reference cases for advertising copywriting of washing machines?

About washing machines, a common household appliance, but as a copywriter, if you were asked to write an advertising copy for a certain washing machine, how would you write it? Today I would like to share with you a good example. The specific content of this advertising copy is as follows:

"He originally only wanted to buy a washing machine, but accidentally bought a laundry"?

'' The laundry quality is comparable to that of professional laundries. Toshiba's three-in-one washer-extractor-drying washing machine. Before the emergence of Toshiba's three-in-one washer-extractor-drying washing machine, everyone thought that all washing machines in the world were similar. Unexpectedly, some washing machines not only wash clothes, but also make clothes more comfortable. Live more freely. ”

“For example: as long as you throw the dirty clothes into the washing machine, you can watch TV series or go shopping with peace of mind, because you save the trouble of drying the clothes. If the clothes you need to wear the next day are dirty, you can wash them in the middle of the night without worrying about the noise disturbing the peace of the neighbors. Even during the rainy season, even if there is no drying space at home, you can still wear dry and clean clothes every day. Get half an hour more beauty sleep in the morning, because the washed clothes will not be wrinkled and they will look beautiful even if they are not ironed. ”?

“Of course, people are indolent, and if you don’t want to do anything, it’s best for others to do it for you. Because of this, I originally only wanted to buy a washing machine, but instead I bought one with a washing quality comparable to that of a laundromat. , a three-in-one Toshiba washing machine that can wash, dry, and dry clothes independently as long as you throw the dirty clothes in. ”?

The above is a good set of washing machine copywriting shared. It can be seen that this copywriting creates a strong sense of scene. A simple narrative, like a friend talking to you. In addition, The comparison method is used to compare the laundry capacity of the washing machine and the professional laundry, highlighting the large capacity of the washing machine.

At the same time, the subsequent series of scene descriptions are all centered on the "washing, drying, and drying". It is written about the benefits that the features bring to you, such as helping you save time. It is described as follows: "As long as you throw the dirty clothes into the washing machine, you can watch TV series or go shopping without any worries, because you save the trouble of drying clothes." Finished. Did you feel like, Oh my god, this washing machine understands me so well?

How about, after reading this washing machine copywriting, do you have any new ideas about the creation of advertising copywriting for washing machines? Entering the scene of life is a good choice, you can also try it.

Ye Xiaoyu copywriter, author of "New Media Copywriting Creation and Communication", WeChat public account: Ye Xiaoyupao. Run (talkto520)