Traditional Culture Encyclopedia - Hotel franchise - How to quickly improve the hotel occupancy rate

How to quickly improve the hotel occupancy rate

When staying in a hotel, guests have different understandings of the value and quality of hotel products. Some guests find it reasonable, while others find it unbearable. In this case, the hotel should reasonably guide the guests to consume, so as to achieve a win-win situation for the guests and the hotel.

For example, when the hotel reception desk receives guests, we should focus on the characteristics and advantages of different types of rooms and what convenience they can bring to the guests. At the same time, it is necessary to point out the differences between different types of rooms and turn the unfavorable factors in the environment into convenience for guests.

Interest guidance method and high-priced bargaining method are two effective sales techniques of housekeeping department, which can be used in the process of hotel room sales. The benefit guidance method is to give certain extra benefits to the guests who booked the hotel.

Methods, so that they give up the original reservation room and buy a room with higher price.

High-priced bargaining refers to recommending the highest-priced room suitable for the guest's position in room sales. According to consumer psychology, guests often accept rooms recommended by waiters first. If the guest doesn't accept it, recommend a lower price.

Guest room, and introduce its advantages. In this way, from high to low, layers of introduction, until the guests make a satisfactory choice.

Proper footwork Because in a market economy

Next, the variability of the hotel market determines the instability of room prices, and it is already very normal for different guests to guide prices. Therefore, for guests who really can't afford the store price, they should give appropriate discounts.

It is an important means to adapt to the market and competition, otherwise there will be the phenomenon of actively handing over objective people to competitors. However, it should be noted that the discount range should be controlled within the scope of authorization, and employees are required to try not to discount.

The ultimate means to reach a deal is to encourage employees to sell full-price houses with various incentives.

In addition, for those hesitant guests, hotel staff can be very comfortable.

When making more suggestions. Among them, many guests don't know what kind of room they need. In this case, the hotel front desk should be able to observe the guest's expression, try to understand the real intention of the guest, and understand the characteristics and preferences of the guest.

After that, according to the guests' hobbies, the characteristics of each room are introduced to the guests in a targeted manner to eliminate their doubts. If the guest does not make a clear statement, the receptionist can use words and actions to urge the guest to make up his mind to stay in the room.