Traditional Culture Encyclopedia - Hotel franchise - This time-honored auto show is going to be history now?
This time-honored auto show is going to be history now?
IAA, German full name internationale? Automobil-Ausstellung, translated into Chinese, should be the International Automobile Expo. IAA is not only one of the top five auto shows in the world, but also the largest international auto show in Europe, with the longest history and the reputation of "Automobile Olympics". However, there is a misunderstanding here. Many people think that IAA is the Frankfurt Motor Show, which is held every two years. This is half right and half wrong. The truth is that IAA is held once a year, but in odd years it is a passenger car show held in Frankfurt, Germany, and in even years it is a commercial auto show held in Hanover, Germany.
As for why everyone is called IAA Frankfurt Motor Show, the biggest reason is that most consumers pay attention to passenger cars, so it naturally becomes "Frankfurt Motor Show". However, in fact, in the first few decades, the "Frankfurt Motor Show" was not held in Frankfurt.
1897: Born?
1897, benefiting from the German aristocrats' favor for cars at that time, Mitteleurop? ische? Motorwagenverein (China Europe Automobile Association) held a one-day automobile exposition, which was the beginning of IAA. The location is in Berlin, Germany, on the bustling Banyan Street (Unter? den? Hotel in Linden) (Hotel? Bristol). At that time, there were ***8 cars, namely 4 Mercedes-Benz, 2 Lutzman (predecessor of Opel), 65,438+0 Daimler and 65,438+0 Kurstein. Since then, Germany's automobile industry has been full of vitality. On May 24th, the second exhibition, 1898, was held in Landesausstellungs-Park, and 13 cars including trucks were displayed on the spot.
1898- 199 1: from horse-drawn carriage to limousine?
With the maturity of the automobile industry, cars have gradually become products that the rich can enjoy from the "gadgets" of the nobility, and more and more people have begun to discuss the topic of cars, which also makes IAA an important auto show in Germany. So in September of 1899, there were more than 100 exhibitors, including 13 manufacturers from France. But at that time, these cars were mainly horse-drawn carriages.
At the beginning of the 20th century, with the development of industry, the level of automobile manufacturing has become more and more mature. 1902 may to 18 may 25th, IAA organizer German Automobile Industry Association (Verband? der? Automobilindustrie (abbreviated as "VDA") was formerly known as the German Automobile Entrepreneurs Association (Verein? Germany? Motorfahrzeug-Industrieller, 1923 changed its name to Reichsverband? der? Automobilindustrie (1946) held an exhibition in Friedrich Street in Berlin, not in Frankfurt. However, this auto show is also the first time to change from Motorwagen-Ausstellung to Automobil-Ausstellung. (Both Chinese translations are cars, but in the sense it is the relationship between a carriage and a car), which was also called the Berlin Auto Show at that time.
1912-1921:mass production and war and renaissance?
19 13, because Henry Ford (Henry? Ford) introduced conveyor belt, which made automobile manufacturing realize large-scale mechanization and changed the whole automobile industry again. Cars are getting cheaper and cheaper, and the manufacturing industry is booming. Unfortunately, later, due to the influence of World War I, the IAA announced its suspension, which lasted for seven years.
IAA suspended its trading until 192 1. There are 67 automobile manufacturers participating in this auto show, showing 90 cars and 49 heavy trucks. Among them, a prototype named Tropfenwagen has attracted everyone's attention. This car was designed by Austrian engineer Edmund? Rumpler design, using headlights and 157 cubic inch W6 engine (2,580 cc), naturally cares about the shape of the car body. Because it looks like a tear, it was also called Rumpler. Descending? Car. After wind tunnel test, the drag coefficient of this car is 0.28cd. What level is this? It was not until 1988 that Volkswagen's third-generation Passat reached this level.
1922- 1932: international affairs?
In the 1920s, automobile design began to receive attention, and General Motors became the first manufacturer in the world to set up its own design department. Compared with the emphasis on the size of American cars at that time, the main demand in Europe was still small cars, so the theme of the exhibition was "Innovative Small Cars" at February10-16 IAA. And cars have also changed from toys of nobles and wealthy classes to products that are more close to the people. Is it like Hanomag's 2/ 10 at this time? PS and Opel? (Opel)? 4? PS and other economical cars were exhibited at the auto show.
However, due to the defeat of the Allies, during the period from 192 1 to 1926, IAA prohibited other foreign automobile manufacturers from participating in the exhibition, and because of this, the products of German manufacturers could not be exhibited in international activities. In addition, in the1,1927 held from May 20th to 3rd, the venue was changed to Cologne, in order to enhance the economic influence of Cologne, but this time only commercial vehicles were displayed.
192821IAA, Opel released the first 8-cylinder engine car, with the maximum output of 180 HP, Regent;; Max. Boze, on the other hand, showed the world the "crank window glass lifter", which symbolizes the rapid progress and development of automobile technology. However, due to the global economic crisis, IAA was not held in the following 1929, 1930, 1932. And despite the growing international reputation of IAA, the global economic crisis still prevented the exhibition from opening its doors to the world until 193 1.
193 1 year, this IAA was held in Berlin with difficulty, attracting nearly 300,000 visitors from all over the world. At the auto show, Frontwagen (a small miracle, a part of Audi's predecessor) brought by DKW caused a sensation as soon as it appeared, because it was the world's first mass-produced model with a predecessor, and it also played an important role in the promotion of predecessor technology.
1934- 1942: the dark ages?
The 23rd IAA was held in 1933 on February 1 1-23. This IAA is different from the previous one, because this IAA was opened by Adolf Hitler, a self-proclaimed car fan. Hitler). Although the IAA changed from an exhibition that a few people could visit to a mass activity after the Nazis came to power, Hitler later announced a number of huge tax incentives for the automobile industry and road construction. But in the following years, IAA has also become a place to promote national socialism, and an auto show has become a large-scale publicity place. In addition, since motorcycles were more popular than cars at that time, all the exhibitions from 1933 to 1939 were renamed IAMA, that is, the international automobile and motorcycle exhibition.
Due to the use of posters, movie advertisements, etc. In Germany, the general public can also participate, with the number of visitors reaching 600,000 from 65,438 to 0934. This year, the Germans showed their most expensive car at that time-Led Zeppelin? DS? 8. This car is made in Maibakh, with a V 12 engine and a maximum power of 200 HP. Owners can choose customized solutions according to their own requirements and personal style.
By 1939, the 29th IAA attracted a record 825,000 visitors, all of whom came to watch the launching ceremony of "KdF-Wagen", which became the Volkswagen Beetle. In September of the same year 1, World War II broke out.
1947 rpm 195 1 year: reborn from the ashes?
During World War II, many German manufacturers and their suppliers were completely destroyed. Although the first post-war auto show was held in Paris on 1946 and Geneva on 1947 respectively, Germany, which started the war, was not allowed to participate in the auto show, so from 1947 to 1949, German manufacturers only participated in the export fair in Hanover.
It was not until 1950 that VDA held an IAA auto show, which was later called the 33rd IAA. Then in April of 195 1, the 34th IAA was held in Frankfurt am Main for the first time. The exhibition attracted 570,000 visitors from 45 countries/regions, including German truck manufacturer Mann, which launched the first heavy truck with turbodiesel engine. In September of the same year, IAA held its second exhibition. Since this session, IAA has been held every two years in Frankfurt, where many famous modern models will be exhibited for the first time, replaced and so on, and it has not been announced until now.
Finally?
The charm of a car is sometimes not limited to the car itself. Its car system, its manufacturers and even suppliers of every part of the car have their own history. It is these histories that make cars have their own culture. So is the auto show. Every auto show has its own history. They belong to both historical witness and historical fact.
Previously, the official announcement of IAA? The news that 202 1 was not held in Frankfurt caused a sensation in the global automobile media. The official reason was that VDA expired in Frankfurt Exhibition Center (Frankfurt Exhibition Center) on 20 19. But the real reason, friends who pay attention to the auto show should be very clear. In recent years, more and more manufacturers choose not to participate in IAA, or auto shows all over the world, so IAA naturally hopes to bring out new curatorial ideas. At present, Berlin, Hamburg and Munich have become the final cities after many cities have proposed resolutions, which are expected to be announced in a few weeks. However, I always feel a little disappointed when I am not at the Frankfurt Motor Show in Frankfurt.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.
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