How to create the cultural characteristics of hotel enterprises

3. Corporate culture will focus on enhancing brand value. In today's world, consumers' views on the brand have gone beyond its surface and paid more attention to everything about the brand. When consumers buy products, they are also choosing an idea and attitude. Faced with increasing and diversified choices, consumers' purchasing tendency has become more constrained by their beliefs about their favorite brands. Consumers want to know the company behind the products they buy, and want to know the company's ideas and opinions. If the company can publicize and spread its own ideas and purposes, it will become stronger. Brand combination strategy should be carefully designed, and product categories should be defined from the perspective of consumers. For a successful enterprise, the establishment of brand portfolio strategy is not a one-time job, but an organic part of daily work and an important work of corporate culture.