Traditional Culture Encyclopedia - Hotel franchise - Which group owns Vienna Hotel?
Which group owns Vienna Hotel?
It is Vienna Hotel Group.
Vienna Hotel, founded in 1993, is the first hotel chain with the theme of "Music Art" in the world. With 24 years of experience and wisdom in international hotel management, it is the leading brand in the mid-range boutique business hotel chain industry.
Vienna International Hotel takes classic art, healthy food and intelligence as its product design concept, eliminates some service sections with extremely low utilization rate of quasi-five-star hotels, selects practical five-star packages, and adds the unique "five senses sleep-helping space" system to lead the hotel industry in the era of "light five stars".
brand positioning
Vienna has established a brand-new business strategy, cutting into the market segments of budget hotels and high-star hotels, positioning itself as a mid-range business chain hotel and implementing cost-effective operation. The so-called mid-range business hotel chain refers to the hotel format mainly aimed at business people, which is different from economy hotels and high-star hotels.
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