How to do WeChat marketing in hotels

1. Local media promotion: If the nightclub has sufficient resources, you can consider doing some hard and soft promotion in some local traditional media, such as newspapers, TV, DM, publications and magazines, especially for entertainment. Traditional media should do better soft-text promotion and QR code promotion with WeChat ID.

2. Outdoor media around the nightclub: Find some outdoor media resources around the nightclub, such as outdoor billboards, wall advertisements and other resources for promotion.

3. WeChat account promotion - small account with large account: This method is an upgraded version of small account with large account. In order to maintain moral integrity, sometimes it is inconvenient for large accounts to participate in some unethical followers. method. So what to do? The answer is to create an unscrupulous trumpet account, use any unscrupulous method to gather fans of the trumpet account, and then use this trumpet account to promote the trumpet account. This can not only maintain the moral integrity of the trumpet account, but also have a better way of publicity. .

1. If this nightclub already has a subscription account, you can convert the original subscription account user to a service account, carefully write a good picture and text and send it to the fans of the subscription account to remind them to pay attention to the service account , it’s better to add some rewards.

2. Top search ranking: Search ranking mainly depends on two key factors: keyword matching and certification number. Therefore, you must be careful when naming your official account, because it cannot be changed after you name it. Pick one. For a good name, the focus is on the keywords in the name, and then authenticate the WeChat account. If WeChat ranks high, the probability of being searched by WeChat users will be higher. You can pass the certification as much as possible to make yourself searchable. The probability increases.

4. Content is king and natural growth: Nowadays, many public accounts can achieve natural increase of fans, and some add dozens or even hundreds of fans every day. Make the content good, and fans of good content will take the initiative to share it in their circle of friends, which can also attract fans' attention.

5. External soft article promotion: External soft article promotion is more suitable for some companies to promote their own public accounts, and can also attract the attention of many fans. The focus is on the quality of the soft article. The title of the soft article must be attractive enough. People, the content is not necessarily related to your own nightclub. It is usually social hot topics and popular topics that everyone is more concerned about. The soft article contains pictures and texts. Nowadays, there are many Internet companies that specialize in helping customers do this kind of external soft article promotion.

Professional websites such as Bar Map promote bar-goers to hotels. Bar Map is currently the most popular nightclub entertainment portal in China. Add your nightclub to the Bar Map online, and then you can visit it regularly. Publishing the latest event information, event pictures, music, videos, etc. will also attract the attention of nightclub enthusiasts. The content can also include promotion of WeChat official account QR codes, etc.