Traditional Culture Encyclopedia - Hotel franchise - Model essay on hotel management
Model essay on hotel management
The development of hotels needs the guarantee of hotel management professionals, but the supply of hotel management professionals with high quality in China's hotel market is in short supply. The following is a sample essay on hotel management that I have compiled for your reference.
Thoughts on Multidimensional Entrepreneurship Practice Platform for Hotel Management Specialty
Abstract: At present, the incomplete, discontinuous and unsystematic construction of entrepreneurship practice platform has become an obstacle to improving the quality of entrepreneurship education in colleges and universities. Based on the analysis of college students' entrepreneurial will, taking the hotel management major of application-oriented undergraduate as an example, this paper puts forward to build a multi-level, multi-channel and interactive multi-dimensional entrepreneurial practice platform, and discusses the guarantee mechanism for the effective operation of the entrepreneurial platform, with a view to strengthening college students' entrepreneurial practice and boosting the level of entrepreneurial education in colleges and universities.
Keywords: multidimensional entrepreneurial platform; Application-oriented undergraduate course; Hotel management;
in recent years, the state and local governments have attached great importance to college students' self-employment, emphasizing the need to vigorously promote college students' innovation and self-employment education, so as to promote employment through entrepreneurship, which is an important measure for higher education to cultivate innovative talents and serve the transformation of economic development mode. Through random interviews with hotel management students in Wuhan Business College, it is found that college students generally agree to start their own businesses. However, at present, the problems of single practice platform, low student participation and lack of authenticity in the environment can not make students understand the real entrepreneurial process and experience the hardships of real entrepreneurship. Therefore, it is necessary to build a multi-level, multi-channel and interactive multi-dimensional entrepreneurial practice platform to improve the effectiveness of entrepreneurship education in colleges and universities and improve the quality of applied talents.
1 the current situation of the construction of entrepreneurial practice platform
The entrepreneurial practice platform for college students refers to the collective name of system design, project arrangement, activity organization and hardware support that provide and guarantee college students' entrepreneurial attempts and simulation operations, and is an important carrier and condition guarantee for entrepreneurship education [1]. Entrepreneurship practice platform is an effective part of the college entrepreneurship education system and an effective carrier of students' entrepreneurial activities. As a general skill and attitude, innovation and entrepreneurship is a kind of knowledge that needs to be acquired in a changing and relatively real working environment. At the same time, entrepreneurial activities have strong practicality and complexity. The platform is a bridge between students, society and market, and it is an effective form to help students understand society, understand entrepreneurship and learn entrepreneurship. Judging from the current situation of practice platform construction, colleges and universities are actively investing in building practical bridges for students, such as holding entrepreneurship competitions, holding entrepreneurship lectures and creating entrepreneurship parks, but there are still some problems.
① The construction of practice platform is single, and there is no systematic guarantee system, so it is difficult to effectively integrate the effective resources of the whole school and even the whole society.
② The publicity of the practice platform is insufficient. In addition, the practice platform has not been effectively integrated into the professional education system, and entrepreneurship education is slightly out of touch with professional education.
2 forms of multi-dimensional entrepreneurial practice platform construction
According to the basic forms of entrepreneurship education in colleges and universities, and following the basic thread of college students' understanding and learning entrepreneurial knowledge, the author proposes to build a multi-level, multi-dimensional and interactive college students' practice platform, which mainly includes three types, namely, knowledge education platform, practical application platform and entrepreneurial information service platform.
2.1 entrepreneurship knowledge education platform According to the requirements of "Teaching Requirements of Career Development and Employment Guidance Course for College Students" issued by the Ministry of Education, entrepreneurship education in colleges and universities should implement the whole process education for all students. At the same time, entrepreneurship education is not simply to let students start enterprises through learning, it is ability-oriented, more of a kind of thinking, an exercise of comprehensive ability and quality. Therefore, the entrepreneurial knowledge education platform can become an effective platform for the dissemination of entrepreneurial knowledge in colleges and universities. Specifically,
First, build a classroom teaching platform. Integrating entrepreneurial knowledge and professional knowledge. On the one hand, give full play to the resource advantages of the whole school, increase the open and interdisciplinary basic courses of entrepreneurship, and expand the coverage, such as entrepreneurship and venture capital. On the other hand, teachers gradually penetrate into the relevant knowledge of entrepreneurship in the teaching of professional courses. For example, in the course of Operation and Management of Catering Enterprises, teachers should not only teach basic knowledge, but also design team open activities to guide students to simulate running small catering enterprises and understand the basic process of starting a business.
second, build a platform for extracurricular learning. Use the platform of community activities to give full play to the community? The second class? By organizing knowledge lectures, forums, speeches and debates, we can stimulate students' entrepreneurial enthusiasm. In addition, the network virtual teaching platform should also be widely used. At present, in addition to the entrepreneurial digital library resources introduced by colleges and universities, a subject knowledge resource library with rich information should be provided. In the resource library, there are not only courseware handouts taught by teachers, but also a large number of professional-related text materials, graphics, videos, audio and other multimedia information for students to use. In addition, using the convenience of mobile internet, we will develop mobile APP software, set up QQ group, WeChat group, WeChat official account and others to enjoy entrepreneurial knowledge and impart entrepreneurial experience.
2.2 Application Platform for Entrepreneurship Practice
2.2.1 The on-campus training base is gradually transformed into an on-campus productive training base, such as a bar simulation laboratory, which can be opened regularly at ordinary times for students to practice their skills in wine mixing and coffee brewing, and can also be opened to the outside world. Each class group operates independently and is responsible for its own profits and losses. Students personally participate in storefront decoration, storefront operation and management, feel the hardships of entrepreneurship and find their own shortcomings. At the same time, we will build an off-campus entrepreneurial block through school-enterprise cooperation. Entrepreneurial blocks are built by schools, providing venues and related services, setting up venture capital funds and supporting small loans to create a market environment for incubating enterprises.
2.2.2 those who are interested in starting a business can apply. At present, the tea language Xinfei tea restaurant operated by hotel management students is founded on the basis of this entrepreneurial practice platform. In addition, strengthen the construction of virtual practice platform. Using simulation software, community organizations or students spontaneously organize entrepreneurial studios to carry out various activities and experiences, and conduct simulation business for e-commerce, Wechat business and other emerging formats.
2.2.3 strengthening off-campus practice platform first, build off-campus entrepreneurial experience platform. Encourage students to practice in hotels, catering enterprises and other places every winter and summer vacation, get to know the hotel, participate in the specific production and operation of the hotel, and further deepen the industry awareness. Secondly, pay attention to the platform construction of off-campus practice base. In the half-year internship, guiding students to integrate innovative and entrepreneurial thinking into the internship position is conducive to students getting more growth opportunities in practice, which is also the ultimate goal of entrepreneurship education. On the one hand, teachers should do a good job in internship mobilization, stimulate students' work passion, set reasonable learning goals and form correct expectations. On the other hand, encourage students to face challenges with a positive attitude, observe more, learn more and think more. Thirdly, arrange students to practice in the hotel in rotation, so that students have the opportunity to look at hotel management and operation from the perspective of different departments.
2.3 entrepreneurship information service platform conducted a survey on the entrepreneurship of college students in Wuhan University of Commerce in 215, and found that college students did not know much about the relevant entrepreneurship policies of the state and the government, among which 46% of the respondents were just? Know a little? 26.7% of the respondents are satisfied with the policy? Don't understand? , and only 1.7% of the respondents are very familiar with this. Therefore, it is necessary to build an entrepreneurial information service platform. On the one hand, colleges and universities should set up entrepreneurial service centers to provide systematic entrepreneurial guidance and services to students. Popularize entrepreneurial knowledge and expand service functions by holding lectures, providing information consultation and funding venture capital. On the other hand, build a virtual network platform of school-enterprise-teacher-student entrepreneurship service. By integrating entrepreneurship policies, enterprise information, entrepreneurship guidance information, simulation software and other related contents, students can log on to the website to check entrepreneurship policies, write entrepreneurship plans, and interact with related enterprises and teachers.
3 guarantee mechanism for the operation of multi-dimensional entrepreneurial practice platform
The effective and sustainable operation of multi-dimensional entrepreneurial practice platform needs to provide necessary guarantees in terms of teachers, research, funds and other aspects, and form a collaborative guarantee mechanism involving universities, enterprises and all sectors of society.
3.1 Improve the organization of entrepreneurship education and improve the management system
At present, in terms of organizational structure construction, colleges and universities have basically formed an organizational management form in which school leaders take the lead and multi-departments cooperate. However, it is an important trend of the development of entrepreneurship education to establish a special organization and improve the mechanism and system, which is of great significance. Independent college students' entrepreneurship guidance center, independent staffing, and hiring experienced teachers with high academic level are responsible for studying the scope of use, operational elements and support systems of different types of entrepreneurial platforms, and forming a systematic operating mechanism of entrepreneurial platforms, so as to ensure the smooth operation of various types of platforms and make employment and entrepreneurship more systematic, standardized and scientific. At the same time, formulate relevant systems, standardize the use of entrepreneurial platforms and other links, and build a multi-department collaborative support network to achieve overall coordination of human and material resources.
3.2 optimizing and integrating the teaching staff to start a business
the construction of teaching staff is a key link in the effective operation of the business platform. There are many application-oriented undergraduate colleges themselves? Double-qualified? Teachers, which is also a big difference from traditional universities, are also advantages and highlights. First, encourage teachers to participate. Guide and organize teachers to participate in off-campus practice and entrepreneurship simulation activities to improve teachers' entrepreneurship education literacy [2]. Secondly, strengthen teacher training, send teachers abroad for training and participate in entrepreneurial teacher training programs with the help of various resources to improve teachers' theoretical level and practical ability; Give full play to the specialty of double-qualified teachers, appoint teachers to work in enterprises and participate in consultation to increase their management practice experience. Double-qualified teachers with rich practical experience can be used as an important source of teachers for entrepreneurship courses in applied undergraduate colleges. Again, expand? Think tank? A group of entrepreneurs, entrepreneurs and government experts with rich practical experience will be recruited as entrepreneurship instructors to participate in entrepreneurship education through lectures, lectures, practical guidance and other forms, which will be tracked by special departments, with timely feedback and updates at any time? Think tank? .
3.3 Strengthening students' awareness of autonomous learning and improving their learning ability. Giving full play to the role of entrepreneurship platform
depends on the active participation of college students. To create a strong and positive entrepreneurial atmosphere and encourage students to innovate, college students should first change their concepts, deepen their understanding of the connotation of entrepreneurship education, and make it clear that the ultimate goal of entrepreneurship education is to cultivate students' innovative spirit. Secondly, college students should give full play to their subjective initiative, take the initiative to learn, and cultivate their own learning ability in a targeted manner. The curriculum system of innovation and entrepreneurship education is huge, covering a wide range of knowledge. It is far from enough to rely on several courses and teachers' guidance. This requires students to actively and consciously use all kinds of entrepreneurial platforms provided by schools to recharge, explore and practice. Only in this way can the role of entrepreneurial practice platform be truly highlighted.
3.4 the construction of a sound incentive mechanism and entrepreneurship platform
not only requires colleges and universities to pay attention to it and actively invest in it, but also requires application-oriented undergraduate colleges to make full use of it? Applied? Deep accumulation, expand external resources, and jointly promote with external institutions such as the government and enterprises. Therefore, it is necessary to effectively integrate government and enterprise resources. First of all, resources can be shared and risks can be shouldered, so as to promote the platform construction. Strive for financial support from many parties, and ensure the continuous investment of all parties in the platform construction with reasonable interest distribution and scientific management mechanism. For colleges and universities, it is necessary to strengthen the effective control and use of the practice platform of entrepreneurship education; At the same time, we should give full play to our own advantages and think deeply about how to maintain extensive contacts with external institutions and the enthusiasm of all parties for building a platform for * * * by exporting talents and assisting in business development [3]. In addition, improving the teacher evaluation and incentive mechanism is also an important aspect to play the role of entrepreneurial platform.
references:
[1] Li Jing. A preliminary study on the construction of entrepreneurial practice platform for college students [J]. China University Science and Technology, 211,(6).
[2] Cao Ying. Cultivation of entrepreneurial talents in application-oriented undergraduate colleges based on SWOT analysis [J]. Journal of Huangshan University, 213, (12). < p Yu Bo. Thoughts and strategies on the construction of practical platform for entrepreneurship education in colleges and universities [J]. Journal of Hunan Institute of Technology, 213,(3).
[4] Lu Shujing. Principles and mechanisms of embedding entrepreneurship education into professional education [J]. Quest, 215,(2). Model essay on hotel management major II < P > "Professional consciousness of hotel management major" In order to improve the professional awareness of hotel talents, the hotel management major in higher vocational colleges should not only teach students the theoretical knowledge of hotel management, but also cultivate their professional awareness of service industry. In this paper, we discuss the concept of professional consciousness and how to cultivate the professional consciousness of hotel management students in higher vocational colleges.
Keywords higher vocational colleges; Hotel management; Professional consciousness; Practice teaching
Introduction
With the continuous development of modern society, we find all kinds of hotels standing on every street around us. The hotel industry is increasingly showing its broad development prospects in the modern urban environment with rapid economic growth, which means that today's society needs a large number of hotel management professionals.
I. Understanding of professional consciousness
I. Service consciousness.
to be an excellent hotel employee, service awareness is essential. Service awareness refers to the need to have? The customer is God? The subconscious idea needs to be clear about its own position, who is the customer and what the customer wants.
(2) team consciousness.
teamwork is indispensable in work, and a team with high team cohesion and work efficiency is inseparable from the team consciousness of everyone in the team. Team consciousness requires every member of the team to have a high sense of obedience and responsibility, and the tasks assigned by the team leaders should be done with high quality as required, and they should be able to trust the team, honor and * * *.
(3) the sense of honesty.
In the hotel service industry, honesty is the most basic and important professional consciousness. If there is no integrity, it is difficult to gain a foothold in the hotel management position, and losing integrity will even affect the reputation of the hotel itself.
(4) sense of responsibility.
every employee has his/her own post and responsibilities, and he/she needs to shoulder his/her responsibilities with all his/her heart. An employee must have a firm sense of responsibility, be able to arrange his own work well, improve the overall work efficiency, and gradually stand out in the workplace.
(5) awareness of learning.
some.
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